Kelly Reynolds Email and Phone Number

Keen Homes is a custom homebuilder offering extraordinary design, value and an extraordinary customer experience. Our target submarket is East Dallas and Lakewood and future growth plans include other markets in Dallas and Park Cities. We can build on your lot or ours using your design or ours. Visit keenhomes.net or call for appointment to see our homes for a sample of how we can meet your needs and exceed your expectations.

Senior operations and efficiency specialist known for innovation in streamlining and simplifying business processes to reduce costs and grow earnings. Collaborative leadership style involves others in success equation to produce superior results through superior team morale. Passionate about coaching positive behaviors to grow individuals and produce winning teams. Change-seeker focused on continuous improvement and self-development for self and organization.

Member of management team that grew revenues from $158M to $286M. Led sales and construction staff that achieved record units and growth.

Sr manager over sales, construction customer service operations for 1500 new homes ($200M revenue) in DFW market. Responsible for development of 45 employees located in 8 offsite locations. Experienced in streamlining business processes to reduce costs and grow botton line.

In the role of Construction Manager, changed culture at community level which created positive impact on customer satisfaction evidenced by a 20+ point improvement in scores.Managed all construction operations while division grew revenue 83% in five year span.Streamlined processes in department which minimized staff and improved overall service to the field and reduced construction cycle times by 8 days and reduced carry costs by 22%.Unified construction processes across large division to maximize consistency and quality resulting in higher customer satisfaction.

Directed process improvement initiatives of Evenflow Closings, Paperless Payroll, Neighborhood Startup and Value Engineering all resulting in lower operating costs.Forecasted and managed land acquisition and development for division to aid in balance sheet management and reduce interest allocations to division.Served on DFW Region strategic reorganization team tasked to better adapt business to changing market resulting in lower overhead costs of approximately $5M over 3 years.Aggressively partnered with purchasing leadership to maintain level direct costs during peak market period resulting in higher net margins of 3%-4%.Led customer satisfaction drive which increased willingness to refer scores to 92%.