Kelly Simpson Email and Phone Number
Kelly Simpson work email
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Kelly Simpson personal email
Visual storyteller who leverages empathy and design thinking to co-create roadmaps and craft visions for engaging, human-centered experiences that bridge the gaps in customer journeys.Email: kellysimpson16@gmail.comPortfolio: www.klsportfolio.comResearch Service BlueprintsCompetitive AnalysisUser-centered researchAffinity MappingPersonasJourney MappingUser FlowsUsability TestingUX Design Service DesignDesign StrategyBrand StrategyDesign SystemPrototypingWireframingProject ManagementInformation ArchitectureIndustrial Design DevelopmentSoftwareFigmaMiro and MuralAdobe CC SuiteMicrosoft OfficeHTML/CSS/Java (basic knowledge)RECOGNITIONS:2007 – The New York Times Home & Garden Section - Dansk Cafe Blanc Urban Picnic™2007 – Design Patent on interDesign Chroma Table (Student Internship)
Newton Tree Conservancy
View- Website:
- encorenetwork.org
- Employees:
- 1
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Newton Tree ConservancyNewton, Massachusetts, United States
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Service / Industrial DesignerThe Tjx Companies, Inc. Oct 2021 - PresentFramingham, Ma, Us• Led product vision and strategy with 4 Sr. Product Designers across 10 different product categories, 12+ licensed brands for all TJX banners gaining more market share with buyers• Onboard 8 new contractors to the design team to speed up learning curve• Refining product templates and libraries for faster access and execution for 24-person design team • Developing user guides to facilitate more efficient 500+ purchased artwork archives to ensure design team has efficient and quick access to assets needed for their designs -
Industrial DesignerThe Tjx Companies, Inc. Jun 2021 - Sep 2021Framingham, Ma, Us• Designing stationary paper products with the internal stationary team - gift wrap, decorative boxes, gift bags, gift labels, tissue, recycled bags, canvas bags
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Service DesignerNewton Tree Conservancy Aug 2021 - Present• Building service blueprints to uncover insights and opportunities in tree application process for conservancy stakeholders and local community members• Co-creating roadmaps and communication strategies with the Communication sub-committee doubling customer growth since 2020• Redesigning booth experience for community festivals creating doubling the awareness and interaction with the local community • Refining tree planting processes, group leader responsibilities, and tasks for smoother service, experiences, and community building
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Service DesignerKls Designs Freelance Jul 2020 - Sep 2021• Led the visual brand strategy and user experience design for a new boutique furniture shop for owner’s Oct 2021 in-store soft launch• Improved user experience of Immersive Tech (AR/VR) UX Designer’s website, increasing viewership over 4 months• Provided valuable feedback and updated content of colleagues’ new portfolio career coaching course which was a success and will continue to offer spring 2021 portfolio courses to recent UX graduate students• Assisted Fink Content with workshop process with German ad agency to formulate a new, successful online content strategy• Created vision boards for The Pennsylvania State University, Additive Manufacturing & Design Grad Program Spring 2021 COVID / N95 mask design course that inspired engineers to play and be open to new ways of thinking
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Industrial DesignerPartylite Jan 2013 - Jun 2020Norwell, Ma, Us• Facilitated in-person design reviews with VP Design Director/design team though physical visual line list and 3D prototypes • Co-created with Design Director new online product development software user manual for team usability• Led research on market trends (WGSN) and synthesized new product offerings across various price points and product lines• Conceptualized, designed, and managed product development for fragrance and home decor direct seller with global sales of $400M across 18 countries• Designed 8 unique products which were featured on catalog covers, generating over $14M in revenue• Designed and supervised SmartScents GoSmart™ Mobile Fragrance which became the #1 seller globally for 5 consecutive years, generating $7+M in sales• Collaborated daily with external freelancers, internal Marketing, Product Management, and Quality Assurance/Engineering, to ensure physical products met strict safety design standards and user needs -
Industrial DesignerKls Designs Feb 2012 - Jan 2013• Collaborated with clients (Nambe, PartyLite) to create innovative, refined, high quality tabletop, housewares, and home accessories.• Worked with freelance 3D CAD partner to expedite accessory technical specifications.
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Industrial DesignerPetsmart Jan 2009 - Feb 2012Phoenix, Arizona, Us• Managed the conceptualization, design, and product development of exclusive proprietary branded dog and cat products for PetSmart’s 1,200 retail stores, resulting in $1B in sales revenue• Established design processes and procedures for PetSmart’s first ever internal Proprietary Brands Product Development Team; championed new culture company wide• Assisted internal buyer partners, Marketing, Product Managers, and Quality Assurance teams build the compelling product mix and price points for store set ups/seasonal launches and greatly increased proprietary brand profit margins -
Industrial DesignerDansk (Lenox Group Inc.) Jul 2005 - Jan 2009Bristol, Pa, Us• Conducted user-centered research, designed, and executed Cafe Blanc™ Urban Picnic which became wildly popular online and in magazines in its inaugural year • Managed the conceptualization, design, and product development of 20+ home decor products annually, while successfully fulfilling criteria required by two strategic rebranding campaigns• Co-directed external freelancers to expedite accessory prototypes and technical specifications• Analyzed Dansk flatware portfolio, identified new product opportunity for new market, and designed Tronada 5-piece stainless steel flatware, generating over $1M in sales; product sold at Macy’s for 14 years• Co-facilitated weekly with internal marketing and sourcing teams to refine/execute designs for on time deliveries
Kelly Simpson Education Details
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IdeoDesign Strategy -
General AssemblyUser Experience
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Cleveland Institute Of ArtMinor In Ceramics
Frequently Asked Questions about Kelly Simpson
What company does Kelly Simpson work for?
Kelly Simpson works for Newton Tree Conservancy
What is Kelly Simpson's role at the current company?
Kelly Simpson's current role is 7+ years of experience as a User Experience and Service Designer: People Process, Technologies |Strong ID knowledge with 15+ years of experience.
What is Kelly Simpson's email address?
Kelly Simpson's email address is ke****@****tjx.com
What schools did Kelly Simpson attend?
Kelly Simpson attended Ideo, General Assembly, Cleveland Institute Of Art.
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