Kelly Sims

Kelly Sims Email and Phone Number

Passionate, versatile professional with history of success leading marketing and merchandising activities for prestigious brands with a strong focus on growing clientele and maximizing organizational sales. @ Smash Park Entertainment Group
Kelly Sims's Location
Greater Minneapolis-St. Paul Area, United States, United States
Kelly Sims's Contact Details

Kelly Sims personal email

About Kelly Sims

Passionate, versatile professional with history of success leading marketing and merchandising activities for prestigious brands with a strong focus on growing clientele and maximizing organizational sales. Proven track record developing, delivering, and communicating visual concept and strategies, aimed at promoting retail brands. Excel at providing direction in sales planning, pricing, and merchandise assortment to drive sales and margins. Instrumental at developing sourcing strategies, steering key vendors and contracts negotiations, implementing new and efficient best practices and resources for merchandising department, executing line reviews, and developing product and private brands. Strong leader: recognized for building, leading, motivating, and enabling teams to achieve established goals across complex and evolving environments. Skilled at conducting correlating research and identifying latest trends to capture new business growth opportunities. Vigilant at creating specialized displays to promote specific products and offers. Expert at forging and nurturing professional relationships with clients and stakeholder at all levels.

Kelly Sims's Current Company Details
Smash Park Entertainment Group

Smash Park Entertainment Group

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Passionate, versatile professional with history of success leading marketing and merchandising activities for prestigious brands with a strong focus on growing clientele and maximizing organizational sales.
Kelly Sims Work Experience Details
  • Smash Park Entertainment Group
    Vice President Of Marketing
    Smash Park Entertainment Group Jun 2024 - Present
    West Des Moines, Iowa, Us
  • Innerbloom Hospitality
    Director Of Marketing And Business Development
    Innerbloom Hospitality Nov 2021 - Jun 2024
  • Stock+Field
    Executive Vice President & Cmo
    Stock+Field Jul 2020 - Apr 2021
    Edwardsville, Illinois, Us
    Own control over administrating of merchandising, marketing, e-Commerce, and the day-to-day corporate leadership. Agree on beneficial terms and conditions by steering key vendors and contracts negotiations.● Enhanced operational efficiency by strategizing and deploying robust operational initiatives, including reorganization, turnaround management, and process improvement.
  • Stock+Field
    Vice President & Cmo
    Stock+Field Jan 2020 - Jul 2020
    Edwardsville, Illinois, Us
    Improved sales and customer awareness on product lines by developing, leading, and managing merchandising and marketing departments. Attracted and retained potential team members by formulating and executing benefit plan through delivery of key insight.● Attained cost savings worth $2.5M by recruiting top-performing marketing team
  • Stock+Field
    Director Of Merchandising & Private Label
    Stock+Field Nov 2018 - Jan 2020
    Edwardsville, Illinois, Us
    Coordinated entire aspects involved in re-brand and re-start up of a 55+ year old company across 23 stores. Drove business growth by opening two new profitable stores and expanding store footprint in coordination with store operations, inventory, and marketing departments. Enabled effective management of 75k SKUs and 20+ category departments by implementing new and efficient best practices and resources for merchandising department.● Achieved margin growth of +7% – 10% by creating Stock + Fields first private brand.
  • Mid-States Distributing Company, Inc.
    Category Manager - Midco
    Mid-States Distributing Company, Inc. Dec 2016 - Nov 2018
    Fort Worth, Texas, Us
    Delivered cost savings, strong margins, competitive assortments, and price optimization by managing negotiations and conducting line reviews. Managed categories /supplier’s volume valued $50M+. Drove private brands timing and action timelines as well as deployed sourcing strategies by leading and executing best practices.● Improved financial efficiency and ensured effective decision making through effective budgeting and forecasting.
  • Bluestem Brands, Inc.
    Private Label Buyer, Home Furnishings
    Bluestem Brands, Inc. May 2014 - Aug 2016
    Eden Prairie, Minnesota, Us
    Led cross-functional teams, optimized financial performance, and sourced brand product assortment within the Home Furnishings department. Enabled alignment of customer and business needs through expansion of product categories by growing successful private brand assortment. • Attained higher customer satisfaction scores by strategically focusing on quality control.
  • Bluestem Brands, Inc.
    Buyer - Home Furnishings
    Bluestem Brands, Inc. Feb 2013 - May 2014
    Eden Prairie, Minnesota, Us
    • Developed and sourced profitable product assortments within Seasonal and Patio departments, including Christmas décor, Christmas Trees, Halloween décor, Patio furniture, Patio outdoor décor and lighting.• Analyzed and reacted to current vendor matrix resulting in cost savings and trusted quality product.• Introduced a new process to streamline communication to my team around the vision and strategy by creating and implementing style out documents for the various product lines.
  • Bluestem Brands, Inc.
    Buyer - Housewares
    Bluestem Brands, Inc. Aug 2010 - Feb 2013
    Eden Prairie, Minnesota, Us
    • Established and maintained vendor communications by providing unit projections & sales data to key stakeholders.• Oversaw the financial performance and analysis of multiple categories, including Dinnerware, Flatware, Drinkware, Kitchen Accessories, Kitchen Textiles, and Seasonal Indoor Décor.• Sourced, developed, and launched private brand table top expansion.• Responsible for category assortment planning and strategic development of product in catalog and online.• Worked cross-functionally to maximize sales, productivity, and new customer acquisition.
  • Bluestem Brands, Inc.
    Inventory Analyst - Apparel
    Bluestem Brands, Inc. Jul 2009 - Oct 2010
    Eden Prairie, Minnesota, Us
    • Liaison between vendors and warehousing personnel to expedite product delivery.• Worked closely with the apparel buying team to ensure in-stock levels were in proportion to catalog mail dates. • Maintained optimum inventory flow through accurate forecasting. • Created and maintained inventory replenishment strategies.• Captured and communicated product insights to support future business opportunities.

Kelly Sims Skills

Merchandising Apparel Retail Assortment Trend Analysis Inventory Management Fashion E Commerce Forecasting Private Label Brand Management Visual Merchandising Product Development P&l Management Retail Buying Pricing Sourcing Styling Catalogs Inventory Control Wholesale Merchandise Planning Multi Channel Retail Textiles Creative Direction Trend Fashion Buying Global Sourcing Cpfr Purchasing Footwear Buying

Kelly Sims Education Details

  • University Of Minnesota
    University Of Minnesota
    English Lit And American Studies
  • Winona State University
    Winona State University

Frequently Asked Questions about Kelly Sims

What company does Kelly Sims work for?

Kelly Sims works for Smash Park Entertainment Group

What is Kelly Sims's role at the current company?

Kelly Sims's current role is Passionate, versatile professional with history of success leading marketing and merchandising activities for prestigious brands with a strong focus on growing clientele and maximizing organizational sales..

What is Kelly Sims's email address?

Kelly Sims's email address is ke****@****nds.com

What schools did Kelly Sims attend?

Kelly Sims attended University Of Minnesota, Winona State University.

What are some of Kelly Sims's interests?

Kelly Sims has interest in Civil Rights And Social Action, Animal Welfare, Children, Human Rights.

What skills is Kelly Sims known for?

Kelly Sims has skills like Merchandising, Apparel, Retail, Assortment, Trend Analysis, Inventory Management, Fashion, E Commerce, Forecasting, Private Label, Brand Management, Visual Merchandising.

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