Kelly Spaulding Email and Phone Number

As part of the programming committee for the annual Salesforce community Southeast Dreamin' (https://southeastdreamin.com/) : I have the honor and joy of working with people from all over the Salesforce ecosystem as we come together to out on a multi-day conference for people to expand their knowledge about Salesforce and Salesforce related technologies.

As a Lead Salesforce Consultant at Cloud Giants(Summit Level Consulting Partner), I have a deep knowledge of the Salesforce platform and design and implement solutions from start to finish. I lead client engagements working to create and manage a plan to resolve challenges and help customers to reach their goals. Collaborating with a team of dedicated Salesforce professionals and partnering closely with our clients,I envision and build game-changing solutions using the latest and greatest features Salesforce has to offer.Key Contribution: Led and supported key accounts (with customer lifetime values of $2M+)*Gather requirements, document, design and build solutions to meet client goals and objectives*Helped clients actualize sales ops and sales processes through Sales Cloud and other solutions (ie: Marketing Cloud, MCAE/Pardot, and Experience Cloud)*Led successful Sales Cloud, Experience Cloud and Revenue Intelligence implementation from start to finish.

Created a strategy working with global sales and marketing teams leveraging the Sales Cloud and Marketing Cloud Account Engagement platforms. Lead a cross functional team to develop reporting and analytic dashboards for vendor management, oncology, and finance teams. Standardized the creation and analysis of multiple campaigns across several clinical therapies. Streamlined “marstack” technologies into IT infrastructure.Key Contributions: Built and spear-headed Sales Ops and Marketing Tech Stack that supported year over year growth 118%.*Helped to create a Global Salesforce Team and set up internal governance policies around marketing tech stack*Configured and Integrated LinkedIn Sales Navigator as part of the business development processIdentified need for metadata backup vendor selection SWAT analysis negotiationSetup and integrated OWNBackup in environment.

Established "best practices" on digital marketing across all channels. There was the audit and organization of digital tools as well as maintenance of the marketing tech stack. There was monitoring of SEO/SEM marketing and sales performance metrics.Key Contribution: Created digital marketing strategy that resulted in 27% rise in lead generation YoY, 13% increase in conversion rate YoY, and 32% jump in content engagement.*Successfully moved company to Lightning platform*Implemented Marketing Cloud Account Engagement (fka: Pardot) to increase lead generation efforts*Built marketing reporting infrastructure to provide insight into how marketing spend was influencing pipeline*Created a dev ops process across the marketing tech stack

This was an opportunity to get involved with cutting edge blockchain technology and how different blockchain companies were launching their products into this exciting new space. While working with clients on their GTM plan, I also created content and provided guidance around business processes.Key Contribution: PR Coordination for firms that are launching ICOs and helped them build messaging and reach different audiences to give the ICOs a bigger chance of success.*Began building content marketing processes are PR department.*Researched, analyzed and presented SWOT Analysis for Client Onboarding*Working with Meltwater software to being building consistent KPIs across the PR department*Collaborated closely with project managers and community management team to build content strategy for clients.

Managed a global marketing automation strategy with a focus on reporting to revenue, campaign management, technology integrations, and scalable efficiency. Oversaw implementation of Adobe Marketo Engage (FKA: Marketo), supported regional campaign managers, provided training and support for the use of marketing automation by sales within CRM and provided campaign reporting and tracking. Key Contribution: 175% of lead quota in Q3 2017 and 18% growth in conversion rate.• Project Management across multiple campaigns including collaboration and creation of content used with agencies and media partners to drive business through various marketing channels.• Created global customer-facing 6-part webinar series “Good to Great” with training and solutions to common challenges faced by clients.

Responsible for brand awareness, community involvement, and sales growth of Indigo Hot Yoga Studio.Key Contribution: Collaborated with a team of marketers and designers to re-design and revitalize website on WordPress which included integrations with Mind Body and custom HTML work.

Working with a great team of marketing professionals who focus on helping organizations create and nurture their marketing ecosystems so they can see more leads, an increased ROI, and ultimately more sales. Let us help you find your yeti! www.measuredresultsmarketing.com

● Key Contribution: Increased renewals in territory by 34% and average conversion rate of 17%● As quota-bearing Customer Success Manager, introduced the concept of social selling and analytics to the sales team to build brand awareness and increase sales to K-12, Higher Education, and Enterprise clients● Created Social Selling training program for Sales Team to drive business to 30% increase YoY.

● Key Contribution: ARR 90%● Acquire deep understanding of client needs to develop effective integration and adoption plan for content creation. Managed entire onboarding, maintenance and renewal process at the client. ● Leveraged social selling to demonstrate value to the client and maximize renewals

● Average annual renewal rate 103%, increased renewal rate from 17% to 64% in the first year. ● Acquire a deep understanding of client needs to develop effective integration and adoption plan for Citrix clients. Managed entire onboarding, maintenance and multi-year contract renewal process for the client. ● Special Project: Implementation of the North Carolina Community College Datatel systems. Developed implementation and onboarding plan, including documentation and trouble shooting and increased profitability of this project by 35%