Stack Consulting is an independent, empathy-based marketing consultancy with expertise across the marketing and business strategy spectrum. We provide strategic services for marketing leadership, branding, direct marketing (omnichannel - social media, online, offline), lead generation, consumer and B2B product trials, consumer insights, and everything in-between. We love both B2C and B2B work.Industries:CPGHealthcareTelecommunicationsHigher EducationTechnologyFinance

I work across the Aspen portfolio to elevate the important work that TAG does every day to provide access to care. My team leads integrated strategic planning and execution for grand openings and mature offices, distressed areas, local marketing and Spanish Language Marketing across 1,000+ Aspen Dental offices Nationwide.The strategies and programs we develop at Aspen serve as real-time incubated learnings for the entire TAG portfolio.

Building a patient-centric, engaging and dynamic brand to bring immediate healthcare to those who need it, when they need it. I partner with our Clinical, Operations, and Creative teams to understand how we work best as an integrated force, bringing meaningful and helpful interactions to our patients.

Key member of the Patient Services Brand Marketing team, responsible for building strong relationships internally and externally, ensuring the successful creation and implementation of immunology patient services offerings.

Lead executive responsible for client transformation of marketing and communications strategies, teams, media spend, implementation and optimization.-Key client growth driven by team restructures, aligning Marteck capabilities across marketing and communications, enrollment/sales and registration, and instituting streamlined reporting and accountability structures related to lead flow, conversion, and retention. -51% overall new acquisition growth -31% new revenue growth-Remodeled Marketing and Sales departments by creating systems that allowed for optimized interdependence. Created training modules for cross-functional teams. Surveys reported that after training, cross-functional team members had a solid grasp on the new ways of working, from vision through execution and optimization.-Significantly grew EBITA YOY via revenue share of 21% increase in enrollments-Oversaw all internal, external and crisis communications resulting in higher satisfaction scores related to internal communications and effectively limited negative press while increasing positive earned media-Member of executive team managing Private Equity Board of Directors and investor relations

Founding member of the Northwestern Office of Global Marketing and Communications. Senior counsel to the CMO on University-wide initiatives for digital and integrated strategies.-Created enterprise-wide digital brand, guidelines, training and implementation; gained 100% buy-in from other marketing leaders across the institution.-Oversaw brand story across internal and external digital communicationsIncreased NPS by 3% in three years-Established pivotal Mar-tech stack strategy, implementation and optimization consisting of enterprise-wide website and app building capabilities, social media tools, DAM system, accessibility tools, and SEO capabilities-Streamlined media buying efforts across 12 schools within the University

Lead digital efforts for Pearle Vision, a $20M integrated account. Galvanized all stakeholders on digital best practices and account growth. Drove first integration efforts. -Surpassed campaign sales-lift goal by over 100%; Surpassed consideration goal by 21%, overcoming declines in previous years.-Wrote, submitted, and won Silver Effie in the Healthcare Services Category.

Member of strategic management team on a $700M account. -Sprint account: Managed team and collaboratively developed brand, national, and local campaign strategies. Grew online sales to record breaking levels for both desktop and mobile ads in first holiday campaign with agency - Overall YOY increase of 11%.-Intuit account: Implemented “customer-in” strategy via technical Due Diligence Project mapping out a new marketing engine and how to look at e-commerce across brands.

Clients:Special OlympicsUNICEFBig Brothers Big Sister of AmericaFeeding AmericaUnited WayFeeding America

Clients:AT&TBPUPS