Kelly Stevens Email and Phone Number

L&C New York is a minority-owned, independent agency and Ad Age's Newcomer of the Year in 2022.I worked with co-founders to position the agency, build credentials, collateral and connections, and pitched and won projects with Diageo, Charter Communications, Opendoor.com and Thumbtack.Spring Studios is a creative company in Tribeca that offers agency and production services. I was responsible for the successful pitch and development of TikTok Culture Drivers 2021, a program celebrating the CMOs and Creators responsible for the year’s most disruptive work on the platform.Exactly is a women-owned, independent brand and content agency founded in 2019.I worked with co-founders to position the agency, build credentials, collateral and connections, and pitched and won AOR duties for the Washington Spirit, DC’s women’s soccer team.

YARD NYC is a (certified) female-founded, independent creative company specializing in luxury, fashion, beauty and growth brands. Accomplishments:- Responsible for all new business and marketing efforts and leading the team in 10 new business wins (+60% in revenue) in the span of 10 months, despite economic downturn and decreased brand spending- Wins include US Tennis Association (AOR), Wrangler (Global), Rent the Runway, Kohl's and J Crew

The&Partnership is a multi-disciplinary global agency network with the fastest-growing media agency, m/SIX, under the same roof.Accomplishments:- Promoted to Chief Marketing Officer from Director of Business Development in December 2018- Responsible for growth and marketing in North America; supported London HQ in Global efforts, including pitches with media arm, m/SIX and other WPP specialist agencies like Wunderman and POSSIBLE - Right hand to North America CEO/Partner, leading preparation and content for Annual Planning and Board meetings including P&L analysis, staffing/talent, client deep dives and growth planning- Ran program at 2017 International Festival of Creativity (Cannes) in partnership with Wall Street Journal clients - In 2019, pitched and won $15.5M in annualized fees in the US and $4.2M USD in Canada. Win highlights include Hasbro Games, New York Stock Exchange, Electronic Arts, Direct Energy, Olly Vitamins, Cliff Bars and Canada Post- In 2018, pitched and won $9.1M in annualized fees in the US and $7.2M USD in Canada. Win highlights include Giant Eagle (grocery chain), Carlsberg Group, AB InBev (Hiball), Eight O’Clock Coffee and Regions (regional bank)- Member of the WPP New Business Council, 4As New Business Council, and Association of National Advertisers

Joan is a women-founded, multi award-winning creative boutique (Startup; launched June 2016). I worked with the Founders of this startup creative agency to build their initial set of credentials.

FIG is a fast-growing, independent creative and media agency (Startup; launched in November 2013). As one of the first employees, I helped the Founding Partners position and market the agency.Accomplishments:- Led the development of credentials and collateral, and the growth of the agency from one founding client to 14 new clients in 24 months, six of which were AOR relationships, and worth a total of $16.5M in annual revenue (2016)- Led the expansion of the agency roster; win highlights include Macy’s, Virgin Atlantic, Marriott International, Pete & Gerry’s, Seabourn (Carnival Corporation), ConAgra and the International Rescue Committee- Authored annual marketing plan and data-driven business development strategy - Developed lead generation programs for targeted categories with custom research and content resulting in meetings- Composed and edited press responses on behalf of Partners and investigated/procured data vendors for Research - Led strategic engagement for Sailor Jerry rum, a product naming exploratory and brand positioning engagement for SoundCloud, and managed Sprint's Q4 2014 holiday campaign

Client: LexusAccomplishments:- Led integrated model launches for the IS and GS including all advertising, social media, relationship marketing, public relations, events and site development- Led development of Cannes Lion award-winning mobile app (“Tori 500”) for a Sports Illustrated Swimsuit sponsorship- Led collaboration with media and creative teams to build $60 million+ media plan for GS launch, resulting in Adweek’s Media Plan of the Year award (integrated, $25 million+) - As part of the IS launch, led the development of an AICE award winning
 global
 launch
 video
 for
 the
 all‐new 2014
 
IS,
 working with highly confidential product and headquarters in Japan.- Responsible for scope development and management

Client: Sara LeeI oversaw the Jimmy Dean and Hillshire Farms lines of business while the Account Director was on leave, including the development of a Jimmy Dean brand book and Hillshire Farms lunchmeat campaign.

Clients: Mercedes-Benz, Arby'sMercedes-BenzI worked on the brand for nearly seven years, during which time Mercedes moved from #3 to the #1 luxury automaker in the US (in sales volume).One influential effort was the launch of the all-new 2008 C-Class; I participated in the worldwide pitch alongside M+P's CEO to global executive management at Mercedes-Benz in Stuttgart, Germany. Following the pitch, I was responsible for leading the launch campaign development and production, which resulted in record-breaking copy testing results (within the brand), and 102% increase in sales in October 2007.Other successful campaigns I led include: - A web documentary series about safety called "Impact" (2010), working with partner agency Razorfish to implement and promote it- The launch of the GLK-Class, a compact SUV that debuted in January 2009 into a rapidly growing segment with withering auto sales. At the end of 2009, GLK had 38% SOM- The 2008 certified pre-owned campaign that increased Mercedes-Benz CPO sales by 48% for 2008. TV was so effective it was pulled to accommodate new car advertisingI also oversaw negotiations and managed contracts for celebrity agreements, including Mad Men’s Jon Hamm as the brand’s voiceover, launched April 2010.Arby's I was selected to oversee the Arby’s business reporting directly to the CEO while the AD was away for four months. During this time I was able to form relationships with Arby’s CEO, new CMO and VP Marketing, and I also attended Franchisee meetings.I managed a launch campaign for the new Roastburger including TV, print, radio and POS. In accordance with the new CMO’s demand for better creative with higher production value, the TV spot “Digits” scored highest in copy testing since M+P had been Agency of Record.

Client: Mercedes-BenzI led a task force for the GL-Class, a full-size SUV, in May 2006. I coordinated 17 representatives of six MBUSA agencies (interactive, direct marketing, events, entertainment and PR) in developing target, positioning, geographical opportunities and a tactical plan, and presented the recommendation to the VP Marketing and all MarCom managers with turn-around time of one month from briefing to presentation. Despite rising gas prices and risk of cannibalization of three other Mercedes-Benz SUVs, the GL contributed to a 67.7% jump in sales of SUVs as a group in 2006.I also worked with celebrity representation and the Brand Event Marketing team for entertainment partnerships. My projects included both Sex and the City movies, and an integrated Rolling Stones 2005 tour partnership, composed of photo and video shoot with the band with turn-around time of two weeks from creative development to shipping final materials.

Clients: Mattel, Newport Beach Film Festival, SonyMattel- Contributed to the successful pitch for Mattel Boys’ Toys, and worked with SVP Group Account Director to develop processes for entire Mattel account upon winning the business- Led overseas TV commercial production for Mattel Older Girls’ Toys (Canada) and Hot Wheels (South Africa) - Organized and analyzed focus groups for determining hot buttons of products and ad test diagnosticsNewport Beach Film Festival- Responsible for strategic development and production for this pro bono accountSony- Collaborated with New York office on strategic development and production of two Sony print campaigns

Clients: Jaguar, Maglite, Symantec, Mailboxes, etc.Jaguar- Led TV and corresponding radio production for Jaguar retail campaign in 2001Maglite- Collaborated with third party research company in conducting national focus groupsSymantec, Mailboxes, etc.- Responsible for magazine, newspaper and Interactive advertising production

Client: Taco Bell- Supported twelve Account Managers in the strategic development and production of the “Chihuahua” campaign, including advertising for QSR and packaged goods partnership with Kraft Foods- Conducted fast food category research- Participated in focus groups for new product testing