- Develop and implement comprehensive communication strategies aligned with the bank’s goals and objectives.- Create engaging content for various communication channels including blog articles, newsletters, and videos, ensuring consistency and adherence to brand standards.- Collaborate with cross-functional teams to ensure consistent messaging and alignment with organizational goals.

- Developed and maintained a clear brand strategy, ensuring consistent messaging and visual identity across all marketing materials.- Collaborated with marketing specialists and external agency partners to conceptualize and execute integrated marketing campaigns, including print, digital, social media, broadcast, and OOH.- Managed the Credit Union’s relationship with external creative and digital agency partners.

- Successfully drove 10% growth in total assets, 17.8% growth in total deposits, and increased membership by 9% through the development of integrated marketing campaigns.- Ensured all marketing materials adhered to applicable laws, rules, regulations, and policies.- Wrote and distributed press releases in support of the Credit Union’s communication and reputationmanagement strategies.- Led the Credit Union’s online reputation management efforts, ensuring efficient service recovery through social media and review sites.

- Oversaw the creative rebranding and digital marketing efforts for a teen checking product, leading to 22% annual account growth, totaling $1.2M in deposits.- Grew the organization's social media following by 63% and increased social engagement by 244%.- Created editorial calendars and supporting content to increase brand awareness and promote the Credit Union’s mission of improving members’ financial well-being.- Created and optimized advertisements for Facebook, Instagram, Snapchat, and Twitter.- Managed digital marketing agency’s execution of paid search and display campaigns.- Provided senior management with monthly reports of key performance indicators.

- Created compelling print, display, and web content in support of the world’s largest home furnishings manufacturer and the nation’s number-one furniture retailer.- Wrote product copy in support of launching an eCommerce website that generated more than $100MM in revenue in its first year of operation.- Served as the sole copywriter and project manager for the company’s first print and digital catalog initiative. - - This aggressive schedule saw the creation of three catalogs per quarter.- Worked closely with the development team to create a custom workflow and content management system for the organization’s copywriting team.

- Developed marketing campaigns and wrote search-engine-friendly copy, helping clients achieve top rankings on search engine results pages.- Used Google Analytics to measure the effectiveness of digital marketing campaigns.- Conducted thorough research and wrote technical copy (approximately 100 pages per month) for a variety of complex topics including endoscopic spine surgery.- Updated clients’ websites using WordPress, Dreamweaver, and other content management systems.