SEA strategic business planning and targets. Product line planning, product development and product life cycle management. Ownership of the brand activation including brand guidelines, product positioning, go-to-market strategy, and pricing & promotion initiatives for the region. Drive monthly sales forecast and tactical sales programs to achieve revenue targets. Product and market performance analysis and action plans to optimize the market share. A&P management and budget control. Supervise the buying plan and inventory management for high efficiency in productivity and company financial plans.

Brand: adidas, Speedo & EA7Drive all aspects of the brand and its performance, including sales forecasting and OTB planning, merchandise assortment planning, inventory management and ensuring all financial and gross margin objectives are met. Partner with marketing team to conceive and execute key promotional and marketing strategies that drive top line sales and are aligned with brand’s global initiatives.

Merchandise assortment planning, buy and retail execution for Singapore and Malaysia stores. Sales and promotion planning in return to maximize the company sales turnover and gross profit.

In-charge of USA & Europe factory outlets and International licensees order processing for men’s woven shirts, includes order allocation to vendors, costing, purchase order, salesman sample, delivery tracking, shipment approval, coordinating in payment and quality issues.