Kelly Wise Thomas, Cmp, Cem Email & Phone Number

Operational Leadership - Lead teams in visualizing clear accountabilities and overseeing plan into action. Provide internal management to ensure annual financial goals, milestones, and outcomes are clearly understood and monitor direct reports to reach results and improve.Sales and Pipeline Oversight - set annual sales goals and support performance. Identify and close gaps. Accountable for $16M in revenue annually. Process Optimization - Evaluate and streamline internal processes across departments. Develop and implement strategies to increase performance through workstream clarity, effectiveness, and efficiency.Team Management - Oversee performance management procedures that align mission and business strategy with performance. Develop and implement operational policies, procedures, and performance metrics to drive efficiency and accountability.

Direct the development of long-range plans, acquisition strategies, schedules, and budgets for up to 11 global events and expositions per year. Demonstrated passion for creating exceptional event experiences, consistently exceeding attendee expectations and driving high levels of engagement and satisfaction. Direct acquisition and develop guidelines and strategies for soliciting new and revised market-focused content, identify potential new products and services, and ensure the success of current programs. Developed and maintained strategic partnerships to enhance event value and create new opportunities, driving growth and strengthening organizational impactProvide direction, planning and execution for ASM events and manage day-to-day operations of the Event Department comprised of (5) direct reports.Define, develop, test and deliver programs, products and services that provide value for ASM members, customers, attendees and exhibitors. Provide leadership, direction and revenue generation of 4 million per year for ASM Events and Exhibitions. 42% of the operating revenue of the association. Build operating infrastructure and processes to develop, maintain, and deliver conference and exhibitions at high quality and low cost. Identify, assess, and implement technology enhancements to extend the life of the events. Coordinate with marketing and sales personnel to assist in development and implementation of promotional plans for products. Coordinate scheduling of new product introductions. Supply information as needed for marketing campaigns.Manage volunteer and Board committees who participate in development of events by leading monthly meetings and serving as the primary liaison to the Managing Director.Responsible for all hotel, convention center and supplier contracting and negotiations.Experience managing multiple domestic and international events annually.

Responsible for selling expositions, sponsorships and advertising across seven different industries exceeding a $2.4 million budget.Manage over 700 customers and 17 products lines. Drive sales by building alliances and partnerships with customers.Develop new networking opportunities on exposition floor including programming, demonstrations and tours. Identify collaboration opportunities and partnerships to grow exposition sales. Create Exhibitor Advisory Committees to gather input of customers and create successful expositions as a team. Build sponsorship program that increased exposition revenue by over 35%.Increase exhibit sales by developing relationships, identifying new customers and markets by 53%. Manage exhibition logistics and sales for domestic and international events.

Responsible for building alliances and partnerships for targeted business units.Key account relationship management of customers, exhibitors and sponsors.Business development and expansion for all events.Manages sales of over seven expositions per year with revenues exceeding 1.7 million per year.Responsible for sales of print and online advertising across four market segments.Overall management, implementation, and accountability for all exposition activities.Conduct venue site visits with and inspect venue for suitability of expo and event requirements.Drive sales through past buyer retention, pursuit of qualified leads, maintain accounts.

Columubus, Ohio

Manage programming, exposition, marketing and logistics of events ranging from 200 -1,500 attendees from site visit to onsite implementation.Responsible for contracting with all vendors, hotels and centers for each event.Coordinate logistics planning including agenda/program development, food and beverage menu selections, housing processes and audiovisual/technical needs.Develop and manage meeting budgets with committees.Track attendance, registration, hotel history and attendee satisfaction.

Columbus, Ohio Area

Works in partnership with community-based providers and administrative staff to develop and implement programs that promote philanthropy in designated communities. Develops and promotes community relations opportunities.Represents the company at community meetings. Works with departments, volunteers to develop community relations plans and promote new and ongoing initiatives in their areas. Works with community-based organizations and community coalitions to develop programs, events and new initiatives that promote marketing and community relations objectives.