AboutA sports marketing agency founded by Sir Elton John. We specialise in athlete management, brand partnerships and creative content campaigns.Who we work with:Proudly representing some of the most innovative sports teams, events and governing bodies on the planet including the LTA & Red Bulls Wings For Life World Run; we create partnerships with brands that are passionate about sport. Most importantly, partnerships that have a purpose-driven strategy at their coreWho we represent:16 Olympic Golds. 18 World Championships. Millions of fans. Our athletes have won them all.We are beyond proud to represent some of the most exciting athletes on earth. All of our sportsmen and women share a common trait – greatness. This greatness doesn’t just lie in victories but in character. It is their spirit, that gives each of our stars an appeal that transcends their individual sports. Althletes include Geraint Thomas, Laura Kenny, Jason Kenny, Charlotte Worthington and surfer Lucy CampbellOur expertise lies in connecting the right athletes and brands, creating a natural synergy with explosive results.The Elton John Sports Fund:In partnership with Sports Aid, our charitable sports fund provides grants and recognition to the next generation of sports stars. Founded in 2014, the fund has already helped 105 athletes across a diverse range of talent, from Olympic sprinting medalist Daryll Neita, tennis ace Katie Swan, to world champion basketball player Greg Warburton.

YMU Group (formerly James Grant Group) is the world's leading talent management company for clients in Sport, Music, Entertainment and Drama.With offices in LA, London, Washington, New York and Manchester, we are committed to providing emotionally and financially intelligent career advice to elite clients across the world.Tailored to every client's needs and career goals, we draw on our collective skills and experience to offer a depth of knowledge that separates us from our competitors.

International Sport Marketing and Rights Agency. Winner of the Smarties award, and the Sports Technology Awards. Specialist in sports media rights and valuations.