Kelly Devin Email & Phone Number

Evaluate new market segments supporting 3M’s strategic direction. Work directly with select customers on new product development. Vet internal and external products and technologies for inclusion in 3M’s core and adjacent markets. • Gather voice of market, identify trends, potential product development needs and competitors. Generate the business strategy and actionable plans.• Responsible for generating and maintaining the opportunity pipeline.• Work with worldwide manufacturers to evaluate their product needs, translate needs in to actionable plans and drive product development.• Primary customer interface during new product development, responsible for communicating business and technical information.• Increase product penetration within select key accounts. Work with sales and customers to identify needs. Leverage internal divisions for existing product solutions.• Work extensively with cross functional teams, either leading or participating, during product development. • Vet 3rd party products. Validate product meets stated technical requirements. Determine viability of adding to 3M’s product portfolio. Determine business model to support addition of product to 3M’s portfolio.• Trained in 3M's Marketing Planning Excellence program with a focus on raising the bar in marketing strategies and tactics leading to increased market share.

Performed a wide range of marketing, sales and business activities specific to new product development.• Gathered voice of customer data, performed competitive analysis, evaluated market trends and generated strategic business plans for Personal Computing and Mobile Handheld markets.• Identified, developed and maintained new sales opportunities and opportunity pipeline associated with Personal Computing and Mobile Handheld markets.• Generated touch display business plan consisting of situation analysis, competitive landscape, product portfolio and channel recommendations.• Responsible for gathering and generating annual corporate strategic plan which included determining market size, attachment rates, technologies, competitive forces and generation of management recommendations.• Authored technical application briefs and success stories to increase sales win rate.• Marketing and business lead for new technologies.• Represented 3M at Displaybank US Industry Conference and presented 3M's Multi-touch technology platform.

Coached internal project teams to increase marketing excellence. Used voice of customer, voice of market, competitive analysis and pricing to ensure products launched successfully. Marketing and business lead for new technology.• Coached multiple product development projects in application of standardized marketing tools like Porters 5 Forces, Real Win Worth, Value Based Pricing, Value Chain Mapping and Voice of Customer.• Developed and executed voice of customer strategy for a new technology in a core 3M market. Created and executed multiple tools to test price and market acceptance. • Led product architecting session on a 3M core product resulting in generation of product roadmap and identification of new development projects.• Created and executed customer surveys to validate need and features for a potential new product.• Worked with international teams to identify and target customers for new technology.

Grew and managed $30M product line through targeted new product development. Responsibilities included product pricing development, collateral creation, sales and distributor training, and portfolio management.• Evaluated channels to market and developed pricing strategy for touch displays.• Rationalized WW touch display SKU set to maximize profitability and inventory turns.• Worked with UK sales and marketing teams to increase sales win rate.• Used voice of customer in new product development that resulted in receiving 3M’s Golden Step Award for achieving set revenue in a 12 month period.• Created all product collateral content.• Developed and launched touch display to meet HIPPA privacy requirements.• Worked with multiple medical equipment manufacturers on product design in for pill dispensing carts and blood analyzer machines