Kelly Albritton Email & Phone Number

Orlando, Fl, Us

Orlando, Fl, Us

Project 1: Website Development for Aspire Communications•Led the development process for a user-friendly and SEO-optimized website.•Managed technical aspects to ensure optimal site performance.Project 2: Campaign Consultant for Nate Douglas for Florida House, District 37•Led the creation of the original campaign website for Nate Douglas, focusing on user experience and brand messaging.•Developed the campaign's digital brand presence, establishing a cohesive online identity across various platforms.•Coordinated with the campaign team to integrate strategic messaging and design elements that resonated with the target audience.•Implemented SEO and digital marketing strategies to enhance online visibility and voter engagement.Project 3: Establishing Florida Insurance Career Network•Led the digital transformation for Florida Insurance Career Network's online presence, creating an engaging and informative landing page featuring success stories, event updates, and interactive forms, significantly enhancing user engagement and brand visibility.Project 4:Canva Instructional Sessions for Small Business Owners•Provided training on Canva, empowering businesses to create impactful marketing materials.•Facilitated skill development in graphic design and visual content creation.Project 5: Square Profile Optimization for an Entrepreneur•Assisted in updating and optimizing a Square profile, improving the entrepreneur's online business presence and operational efficiency.Project 6: Marketing Strategy for Chad Albritton's Electoral Campaign•Executed a comprehensive marketing strategy for a municipal election campaign.•Created engaging digital content, including videos and social media posts.

Maitland, Fl, Us

• Managed and led a team of three employees and coordinated a contractor network of six individuals, ensuring seamless collaboration and efficient workflow.• Orchestrated productive social team meetings, fostering alignment and cohesion among team members to achieve successful project deliveries.• Maintained high-quality standards for nearly 400 weekly custom posts, overseeing the writing and proofreading process for compelling and error-free content.• Strategically scheduled page-like ads and story ads, optimizing ad performance and managing a monthly budget of approximately $12,000.• Consistently achieved nearly 300k Ad Impressions per month on Facebook and Instagram, increasing brand awareness and digital traffic.• Set key success metrics for the employee incentive program, driving motivation and performance within the team.• Provided valuable feedback on copywriting and graphic design elements, ensuring compelling and visually appealing content.• Developed and delivered support materials, training, and internal communication for sales and client support teams.• Collaborated closely with the development team, prioritizing features to align with the overall product strategy.• Wrote detailed user stories with mockups in JIRA, effectively communicating product requirements.• Conducted thorough research on competitors' UX to inform product strategy and improve the user experience.• Played a key role in launching the social 2.0 upgrade, enhancing functionality and increasing user engagement.• Created the Social Flex email, showcasing product status and top-performing posts for cross-team collaboration.• Implemented LinkedIn to diversify the social media product portfolio and increase market competitiveness

Maitland, Fl, Us

• Played a key role in expanding the product offerings, delivering unique and timely social media posts for multiple accounts, enhancing the company's value proposition.• Developed and implemented efficient processes that improved product quality and communication between teams, resulting in streamlined workflows and increased productivity.• Collaborated closely with the development team to establish in-house automation tools, optimizing operational efficiency and reducing manual tasks.• Assisted in the successful migration of all accounts to the company's proprietary platform, ensuring a smooth transition and uninterrupted service for clients.• Actively participated in the hiring and training of new team members, facilitating the smooth transition as previous colleagues moved into new roles within the company.• Established an in-house contractor network, effectively managing external resources to support the company's growing operations and ensure consistent delivery of high-quality products.• Enhanced the company's competitive edge by diversifying the social media platforms portfolio and implementing Pinterest.

Maitland, Fl, Us

• Played an instrumental role in establishing a new product during its infancy stages, contributing to its successful development and growth.• Provided friendly and attentive customer service during the onboarding process for new clients, ensuring a positive experience.• Built and maintained Facebook, Twitter, and Google+ accounts for hoteliers, effectively managing their social media presence.• Developed and maintained a quarterly content planner and strategy, ensuring consistent and engaging social media content for clients.• Utilized various automation tools to efficiently manage multiple accounts across different social media platforms, optimizing productivity and workflow.• Scheduled posts in bulk on a weekly basis, ensuring timely and consistent delivery of content.• Conceptualized, curated, researched, wrote, and edited engaging social media posts, capturing the attention of target audiences.• Conducted A/B testing methods to test post-performance and optimize social media strategies.• Managed sweepstakes and handled printed collateral, coordinating promotional activities to enhance brand awareness.• Actively participated in the hiring and training of new team members as the product expanded, contributing to the growth and development of the team.• Maintained accurate records and client information on Salesforce.com, ensuring up-to-date and organized data for effective account management.• Prepared analytical reports to assist the sales and client support team, providing valuable insights and data-driven recommendations.• Planned paid social media advertising strategies and budgets, maximizing the impact and reach of social media campaigns.• Stayed updated on hotel brand changes and industry standards, ensuring adherence to brand guidelines and providing relevant recommendations.• Conducted account audits and performed various administrative tasks to support smooth operations and maintain data integrity.

New York, Ny, Us

•Awarded the “Sales Associate of the Month” title for September 2014•Recognized for “Making Magic Through Teamwork” for being dedicated to creating a welcoming environment during the busiest holiday season of 2010 •Mentored and advised new associates and customers to avoid problems•Created a client list to provide a personalized shopping experience •Attended volunteering events and helped with fundraisers for local partners

• Developed user experience interface and web templates for Eagle Walker Creations, which fashions hand-crafted Native American jewelry and home décor• Designed and continuously updated the Key Club and Cheerleading sections of Crooms Academy of Information Techonology’s website for the school year of 2008-2009

Bachelor'S Degree, Business Administration And Management, Minor In Marketing

High School, Web Page, Digital/Multimedia And Information Resources Design

Education record