Kelly Lin Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

- Collaborated with Executive Board to achieve the overall goals for the organization, including assisting with organization structure, event logistics, and overall strategic direction- Facilitated clear communication to ensure internal committees received necessary resources as well as current progress and needs- Provided strategic support to internal committees to refine project goals, identify potential challenges, and brainstorm solutions for club events and initiatives

- Conceptualized and designed new brand identity and guidelines to increase social media engagement, leading to 175% increase in Instagram following, engagement, and event turnout- Led and mentored design team of 10+ people to create visually appealing, cohesive graphics - Organized new brand guidelines on Figma for easier collaboration and communication for current and future design team members

Created social media graphics and illustrations to promote organization events using digital art programs and Adobe Cloud.

- Designed materials, including physical/digital signage, logos, and social media posts, in adherence to Georgia Tech’s brand identity- Engaged with 8+ departments to understand their design needs and translate client concepts into effective, accessible, and dynamic visuals- Collaborated with team members on average of 10 projects per month focusing on increasing student engagement and outreach

- Assisted in redesigning 10+ websites using updated Georgia Tech branding by curating general aesthetics and designing various graphics for each website - Ideated different methods of application for Georgia Tech’s brand identity to create engaging, cohesive website graphics

- Collaborated with fellow designers while communicating with the development, marketing, and logistics teams to ensure consistent visual branding for HexLabs- Led social media design for a hackathon with 1000+ participants

- Conceptualized and designed new brand identity, logo, and comprehensive guidelines - Created engaging graphics for Instagram and LinkedIn platforms along with new marketing strategies to increase the organization's visibility and engagement on campus

- Designed and shared engaging content on social media platforms, including Instagram, for SOS' outreach efforts- Collaborated with sustainability-focused individuals, groups, and organizations

Conceptualized and executed relatable social media assets that aligned with Samsung's brand identity while collaborating with students across the nation on social media initiatives.

Bachelor'S Degree, Literature, Media, And Communications

Activities and Societies: Chinese Student Association (Vice President), Trading at Georgia Tech (Marketing and Design Executive), HexLabs.

Distinguished Honors Graduate

Activities and Societies: Varsity Tennis, AP Scholar, National Honors Society, Key Club International, Future Business Leaders of America