Kelly Amber Chen Email & Phone Number

Responsible for the digital marketing and EC operations of Zhanzhiwuyu BrandProduct: high-end soaps, fragrance• Monthly EC event planning, profit control, traffic tracking and analysis• Digital marketing plan and execution in various channels, e.g. WoM, KOL/KOC, SEO, Google keywords, FB ads and any effective channel.• Supplier development and POSM implement.Selected Accomplishments• 2023 ECOMMERCE website's revenue grew by 20% YoY.• 2023 Double 11 Shopping Festival's sales increased by 200% YoY. • Produced CoolCARD that definitely stressed the feature of facial soaps for use in sales presentations.

Taipei, Taipei City, Taiwan

Jian-Mart is Organic food for retails supermarket chain.Product: Organic food, meat Fresh or Chilled, own-brand products • Built up and implement the O2O marketing plan to achieve the business goals.• Created and managed Content of Official Web & Owned Media.Selected Accomplishments• Planned O2O event to promote Award-winning products and enhance awareness, new customers online, totally gained LINE friends by 110% and sales more than 850 thousand.

Taipei City, Taiwan

Managed client (Travel, Retail, Boutique) relationships and deliverables for digital or offline campaigns, public relations activities, social content and video productions.Selected Accomplishments• Launched the first Online tickets campaign of HKTB, exceeded 3,000 flight／hotel packages (10K tickets approximately) within five days.

Taipei City, Taiwan

Coordinated and executed products launch.

Taipei City, Taiwan

Prospected for Client sales leads through WOM, influencers, social contents, Facebook ad and all other related digital medias.Selected Accomplishments• Started from scratch and accomplished overseas (China, Japan, South Korea, Macau, Hong Kong, Singapore, Malaysia) KOLs' advertorial, increased profit of 1 M.

Taipei City, Taiwan

Planned online projects including App (UX/UI), Facebook Page, Promotion event as well as run and optimized Google ads (GSM, GDN, YouTube, App installs). Also utilized Google Analytics to oversee advertising analytics and web traffic.Selected Accomplishments• Built Google ads, analyzed result, accelerated the growth for FMCG clients as well as generated ideas and copy for online project to achieve Lead generation.

Taipei City, Taiwan

Organized the training programs for business and Wrote feature, Advertorial, Press release for the activities or publications.Selected Accomplishments• Created 100+ courses of business and startups, the subjects of "Consultant Training" and "Enterprises Successors of Small and Medium-Sized", boosted sale revenue by 300%.

Taipei City, Taiwan

Led different teams to implement Academic and Art activities. In addition, conducted and improved the products and services.Selected Accomplishments• Established the first project of "Youth Vocational Training", "Digital Content Programs", "Cooperative Education Program" in NTUA.

Taipei City, Taiwan

Freelance editor Worked on a piecework basis to created marketing materials.