Kelly Amber Chen Email & Phone Number

• Responsible for the digital marketing and EC operations of Zhanzhiwuyu BrandProduct: high-end soaps, fragrance
• Monthly EC event planning, profit control, traffic tracking and analysis
• Digital marketing plan and execution in various channels, e.g. WoM, KOL/KOC, SEO, Google keywords, FB ads and any effective channel.
• Supplier development and POSM implement.Selected Accomplishments
• 2023 ECOMMERCE website's revenue grew by 20% YoY.
• 2023 Double 11 Shopping Festival's sales increased by 200% YoY.

Taipei, Taipei City, Taiwan

• Jian-Mart is Organic food for retails supermarket chain.Product: Organic food, meat Fresh or Chilled, own-brand products
• Built up and implement the O2O marketing plan to achieve the business goals.
• Created and managed Content of Official Web & Owned Media.Selected Accomplishments
• Planned O2O event to promote Award-winning products and enhance awareness, new customers online, totally gained LINE friends by 110% and sales more than 850 thousand.

Taipei City, Taiwan

• Managed client (Travel, Retail, Boutique) relationships and deliverables for digital or offline campaigns, public relations activities, social content and video productions.Selected Accomplishments
• Launched the first Online tickets campaign of HKTB, exceeded 3,000 flight／hotel packages (10K tickets approximately) within five days.

Taipei City, Taiwan

Coordinated and executed products launch.

Taipei City, Taiwan

• Prospected for Client sales leads through WOM, influencers, social contents, Facebook ad and all other related digital medias.Selected Accomplishments
• Started from scratch and accomplished overseas (China, Japan, South Korea, Macau, Hong Kong, Singapore, Malaysia) KOLs' advertorial, increased profit of 1 M.

Taipei City, Taiwan

• Planned online projects including App (UX/UI), Facebook Page, Promotion event as well as run and optimized Google ads (GSM, GDN, YouTube, App installs). Also utilized Google Analytics to oversee advertising analytics.
• Built Google ads, analyzed result, accelerated the growth for FMCG clients as well as generated ideas and copy for online project to achieve Lead generation.

Taipei City, Taiwan

• Organized the training programs for business and Wrote feature, Advertorial, Press release for the activities or publications.Selected Accomplishments
• Created 100+ courses of business and startups, the subjects of "Consultant Training" and "Enterprises Successors of Small and Medium-Sized", boosted sale revenue by 300%.

Taipei City, Taiwan

• Led different teams to implement Academic and Art activities. In addition, conducted and improved the products and services.Selected Accomplishments
• Established the first project of "Youth Vocational Training", "Digital Content Programs", "Cooperative Education Program" in NTUA.

Taipei City, Taiwan

Freelance editor Worked on a piecework basis to created marketing materials.