Shopper Marketing, Retail Ecommerce Marketing, Consumer + Retail Sampling, Content Management Syndication, Event Marketing

I specialize in Consumer and Shopper Marketing Planning, Project Management and Agency Client Service.Shopper Marketing lead (Target team) at Parabolic Agency (July 2019-October 2019)Shopper Marketing lead at Nordeast Marketing Group (January 2019-October 2019)

On assignment at Curb Crowser where my responsibilities included:Client Services lead Collaborated with Creative Lead and Project Manager on proposals and client project development and execution.New Business activities

On assignment at Bolin Marketing where my responsibilities included: • Main point of contact for 1-2 clients.• Planning and leading meetings to make decisions on upcoming creative projects/campaigns• Collaboration with Creative Lead, Media Strategy team and Project Manager on proposals and client project development and execution• New Business activities

• Client service responsibilities included insights based strategic shopper marketing planning and execution for six brands across fifteen retailers, financial tracking and management of multi-million dollar budgets, cross-functional team communication and relationship management, program measurement and general client services.• Worked in tandem with the client’s Inter Agency Team efforts in the development of annual brand and new item launch plans ensuring that brand objectives, insights and communication strategy were relevant to the shopper and retailer, and would deliver measureable results.• Secured and analyzed vendor and retailer proposals for marketing programming including print, targeted digital media, social media, SEO, etc.• Internal agency tracking of revenue generation and other financial management.• Responsible for the development of two team members.

January 2012-October 2016: Minneapolis, MN office November 2006-December 2011: Pleasanton, CA office• Led the agency team for Bayer Healthcare client. Facilitated agency and client project management and communication to ensure consistency across shopper marketing activation. • Temporarily filled open agency roles for numerous CPG clients, which included taking on responsibilities of developing strategic annual plans, partnering with internal stakeholders and building relationships with key retailer and vendor partners. • Collaborated with client’s Brand, Shopper Marketing, Sales, Shopper Insights, Category Development, In Store Marketing and Packaging teams to connect category and brand strategies to retailer strategies for deployment at Grocery, Mass, Drug and Club retail channels.• Implemented tools and processes that resulted in improved budget and project management for both agency and client teams.• Created regional office structure for Catapult Marketing in Pleasanton, California and managed the development of two team members. • Provided on site strategic and tactical agency support to the Campbell Soup, Dr Pepper Snapple Group and ConAgra Foods west region sales teams. • Led solution based Shopper Marketing strategy that engaged the shopper along the path of purchase and provided positive return on investment through increased merchandising during key drive periods. • Effectively grew relationships with client products/brands, media partners, business partners, agencies and vendors in the Safeway community. • Established process and managed execution for ConAgra Foods’ menu-driven Shopper Marketing program options for Tier 2 & 3 customers resulting in 90 programs across 24 retailers.

Planned, coordinated, and executed national promotional marketing strategies for ConAgra Foods and International Multifoods brands. Lead initiative for rebranding of Pace Salsa brand. Managed the development of team members.

Planned and executed Pillsbury’s Refrigerated Cookie Dough and Sweet Rolls national consumer promotion plans. Provided innovative solutions that delivered marketing objectives to defend market share and increase penetration such as FSI's, Sweepstakes, and In-Store vehicles.

Executed Pillsbury Sweet Rolls national consumer promotion plans with vendors and internal creative department. Analyzed competitive activity in Refrigerated & Frozen Sweet Rolls category to strengthen market share. Created estimates, maintained project budgets and monthly financial billing.

Tracked results for all promotional activities to ensure defense of market share.