EXPERTISE• Strategic planning and development of integrated marketing plans for clients of varying sizes and industries, including: technology, communications, retail, professional services, biotechnology and publishing. Special expertise in start-ups, newly launched and repositioned products and services.• Development and refinement of branding and messaging through the creation of effective communications pieces that reinforce brand identity and voice across all channels, including: websites, social media and online advertising; print collateral and advertising; articles, newsletters and white papers; and channel, consumer and internal communications.• Leading public relations efforts with a special expertise in creating and promoting thought leaders, subject experts and executives.• Development and leadership of channel marketing programs including strategic partners, distributors, e-commerce sites and affiliate marketing programs.• Significant expertise in working with start-ups or companies seeking to reposition or revitalize a business unit, product or service.NOTABLE ACCOMPLISHMENTS• Launched channel marketing program for online learning company that resulted in 100% year over year growth in sales revenue, 100% growth in social media audience and engagement, and significant growth of partner channel in numbers and global reach.• Developed and implemented integrated marketing plan for software manufacturer and newly launched channel program resulting in 300% sales growth quarter over quarter and recruitment of over 300 new resellers.• Increased online sales by 100% in less than 6 months for software manufacturer.• Led the marketing efforts of a start-up technology magazine that successfully grew circulation by over 350% in less than 2 years.

Provide strategic and tactical marketing services to increase brand awareness and strength. An expert in creating and implementing successful marketing programs with strong ROI and in the creation of compelling concepts and copy.

Allarus was a start-up technology services company seeking to differentiate themselves from the glut of other services companies in the greater NYC metro area. As a marketing consultant, I was brought in to help develop and grow the brand as well as generate sales leads through cost-effective marketing programs.In my tenure at Allarus, my responsibilities included:- Collateral and Copy Development- Web Site Copy- Customer Succcess Stories- E-mail Promotions- Direct Mail Campaigns- Vendor Relations