Kelly Leonard Email & Phone Number

Madrid, Madrid, Es

• Run European Sales for mediasmart, an omnichannel demand-side platform, focused primarily on CTV (with Household Sync), Mobile, and DOOH; leverages online and offline behavioral signals to better target users across devices• Develop strategy for EU expansion to land CTV-first value proposition with major partners and agencies (CTV platform of the year 2023 in Asia)• Manage sales, operations, client services, product, partnerships, supply, business intelligence and analytics teams from HQ to support sales across Europe• Develop business plan for EU market penetration, resources, and revenue plan to reach targets; build sales team across Europe to onboard new business and track EU region against budget targets• Carry out reorg and development of management structure for HQ resources to drive new revenue; standardization of quotas, forecasting methodologies, trading infrastructure, tracking of account progress and measurement tactics • Land and design new deal structures for the EU business • Develop and implement sales strategy, tactics, and commercial policies to drive revenue across top European markets• Head up team that designs product roadmap strategy and establishes strategic direction in alignment with global Engineering timelines and priorities, along with other operational processes to scale and measure business performance

Sunnyvale, Ca, Us

• Design 360° Sales offering for newly formed Yahoo, formerly known as Verizon Media/Microsoft Advertising/AOL (a combined portfolio that includes the sale of all Yahoo, Microsoft, and AOL digital properties & platforms—DSP for advertisers and SSPs for Publishers)• Direct a Sales team for all Yahoo solutions: Managed Media, Programmatic, Ad Tech and Ryot Studio Sales, covering Display, Performance, Mobile, Native and Video offerings (managed billings over €22M)• Drive platform business and revenue growth from our top agencies and customers in Spain through demand opportunity alignment (Top agencies +52% YoY growth, +364% YoY growth in Omnichannel DSP sales via Connected TV, DOOH, Audio, Native, Video, Display)• Manage Product Specialists, Platforms, and Partner Studio team responsible for local expertise of all Yahoo Solutions for Advertisers, including an exclusive deal with Microsoft to sell its advertising solutions (reserved and programmatic) across its suite of products (Xbox, MSN, Skype, Ads-in-Apps and Outlook)• Determine annual sales and gross-profit plans by developing and implementing sales strategies, analyzing trends and results (winner of external WISA Award for Business Development – Women in Sales Europe)• Liaise with European heads and key stakeholders to design local sales tactics, commercial policies, and trading agreements (closed over +20 local Trading Agreements per year)• Establish sales objectives by forecasting and developing annual sales quotas dS• Track volume and product mix for both supply and demand side sales (full stack revenues from DSP, SSP, programmatic and reserved)• Drive revenue growth by landing our Yahoo story and product offering with key local agencies, individual players, and advertisers• Work closely with key stakeholders across the globe, including Open Demand team, Marketing, Engineering, Publisher teams and Data Insights teams to increase local platform and technology position

Redmond, Washington, Us

• Drive awareness of Bing Ads: represent Bing and Bing Ads product sets across Microsoft and externally at industry events and partner engagements• Define, agree, and execute regional Product & Brand Marketing strategy for Bing Network across 10 territories in the EMEA region• Create Bing Ads EMEA regional narratives and value proposition: key narratives, competitive analysis, localize and tune bill of materials and drive field enablement activities• Promote Bing Ads, as an executive woman in Europe by writing a chapter on the future of Search and participating in the launch of Solocal Group’s Digital whitepaper• Manage Bing Ads Product Marketing budget and investments• Lead product voice of the customer in EMEA region by further developing the Bing Ads Product Advisory Group Program (Engineering and Leadership engagements with key customers across top European countries)• Understand customer and publisher needs and identify unmet (or emerging) opportunities across search advertising that can be solved through our product marketing and communications efforts

Redmond, Washington, Us

• Sales: Responsible for driving search revenue in Spain on the Yahoo Bing Network; develop sales strategy and identify opportunities for new client acquisition, investment growth and product adoption; manage Premium client and Agency relationships. • Marketing & Evangelization: Key spokesperson for the ES market to evangelize Bing Ads and Microsoft Search Strategy (Digital Days, Agency events, Accreditation programs, Agency Sponsored events, Press Conference, Online Marketing Events in Spain, etc.); localize Go-To-Market materials and presentations; work closely with Trade Marketing to land Bing Ads messaging; deliver quarterly vertical insights materials and webinars to the market.• Partner Management & Business Development: Manage relationship with local Partners: Yahoo, QDQ Media, etc.; help connect local players with key international stakeholders, drive One Microsoft opportunities. • Marketplace: Responsible for providing insights on Marketplace Development, including weekly, monthly and quarterly forecasting for ES Search Market; local supply and demand analysis/insights.

Business Management and Strategy:• Founder and sole administrator of a translation and localization company that specializes in the area of online marketing and advertising• Responsible for developing business plan and general company strategy • Develop contractual relationships with external clients, collaborators and providers• Manage all aspects of operations, finance and marketing of the companySales and Marketing:• Responsible for building sales and client base, including leaders in the online market such as craigslist, Antevenio, Grupo Havas, Google, Fox (National Geographic), Experian CheetahMail, and Improve Digital• Develop marketing, communication and brand strategies (press releases, logo, website, company image, etc.)Finance and Operations:• Manage a database with over 1,000 translators and online projects for key clients in over 30 language combinations• Responsible for tracking cash-flow, estimating company profit and loss, developing pricing strategy, client invoicing and cash collection

Mountain View, Ca, Us

• Help build and manage a team of Account Managers and Account Strategists working on the operations of Google's AdWords and AdSense programs in Europe• Improve operational procedures by recognizing opportunities for development and proactively creating new systems and structures• Responsible for interview and selection process of all new hires in the operations department • Develop and implement international best practices for client interaction, policies and procedures. • Provide Managing Director with regular reports based on growth and departmental performance; develop metrics to measure growth and efficiency• Collaborate with Industry Leaders to increase efficiency levels and quality of service provided to advertising agencies and large direct clients• Communicate ad strategies effectively across international & cross-functional teams (Sales & Operations, Product Management, Finance, etc.)

San Diego, California, Us

• First online paid search engine launched in Europe (prior to Google AdWords). Responsible for vertically integrating Editorial, Client Services and Sales Support Departments to increase efficiency and effectiveness of Account Management• Assist the Managing Director of Spain in budgeting, designing and implementing strategies fundamental to new revenue generation• Establish objectives and manage a team of Account Managers responsible for product launch, content management and budget proposal of top Agency and Direct advertising accounts• Aid the Sales Director in transmitting product knowledge and strategies to the client for all performance-based ad campaigns• Manage a team of Editors & Account Managers responsible for implementing and tracking performance-based online advertising campaigns • Responsible for hiring and defining the roles of the editorial staff, as well as implementing operating and optimization policies and procedures• Coordinate with affiliates such as Yahoo, Lycos and Kelkoo to maximize advertiser performance• Communicate with client services and local sales team in Madrid to launch performance campaigns that reflect the objectives of the client• Provide quality control for advertising listings and maximize advertiser ROI• Develop and deliver performance training to sales team

• First natural language search engine. Key member of editorial team responsible for piloting the launch of Spanish language search engine• Access, modify and update a SQL Server Database through a set of tools called Ask Jeeves Knowledgebase Viewer; manage match criteria and database for natural language search engine• Manage content production and development of health and entertainment categories • Coordinate production schedules; maximize the usefulness, freshness and accuracy of the information presented on the site• Analyze user logs and trends for Latin American and US Hispanic target markets• Interview, train and monitor work of new employees

Ma, Spanish Linguistics

Ba, Journalism