As the founder of The Falling Agency, I have built a premier boutique consultancy specializing in paid and organic search, media buying, and strategic planning. Our agency is dedicated to delivering customized, data-driven solutions that drive exceptional results for our clients. The Falling Agency clients include a major private equity fund, B2C luxury consumer brands, and other significant private entities that want the best advice and execution without the overhead of an internal team or large agency.

Built and led This January's media department from the ground up, leading and executing award-winning cross-platform media campaigns spanning CTV, OTT, Out-Of-Home, Digital, Social, and more. Demonstrated success managing media initiatives for high-profile clients such as Lufthansa Airlines, CTIA, the International Spy Museum, Roda, and Federal Realty.With a proven track record in strategic planning, budget management, negotiation, and performance analysis, I excel at leveraging data and insights to drive measurable results. Passionate about developing and implementing impactful media strategies that deliver exceptional outcomes, I am dedicated to driving innovation and excellence in the media landscape.

I played a pivotal role in driving strategic growth initiatives and overseeing the company's day-to-day operations. I leveraged my expertise in brand strategy and public relations to develop cross-channel, innovative marketing campaigns and deliver exceptional customer experiences, ensuring the continued success of our brand.

Developed comprehensive teaching materials and provided expert instruction for marketing education courses in addition to strategic leadership about the direction of marketing eduaction. My role involved equipping students with practical knowledge and skills to excel in the ever-evolving field of marketing.