Kelly White Email and Phone Number

▪ Created and launched multi-funnel campaigns for Facebook, Instagram, and TikTok ▪ Implemented post purchase, abandon cart, and browse abandonment email flows▪ Launched campaigns on Google AdWords and Amazon Advertising and optimized campaigns▪ Fostered relationships with social media influencers to amplify content reach▪ Developed social media strategy and created content for Instagram, LinkedIn and TikTok▪ Made Canada a little more energized in the process ⚡

- Worked closely with the Senior Field Marketing Manager to execute strategy for growing the brand and ultimately driving sales in the market, via local races, group runs/rides, community events and retailer events. - Responsible for executing and participating in, local races/events in the market that meet Nuun brand strategy and growth goals.- Worked to plan for and execute large consumer expos.- Executed key national partnerships within the region of Eastern Canada- Managed the hydration crew (part-time contract employees), ensuring events were properly staffed- Supported the retail channels through demos and account visits.- Successfully penetrated the local studio fitness community through grassroots initiatives and strategies.- Maintained strong working relationship with key retailers.- Participated as a key contributor in conference calls with Marketing teams.

Acted as lead coder, reviewing qualitative data and developing reports for the municipal Homelessness and Housing Plan. Developed attractive and easy to understand infographics for employment system working groups to present at various open houses. Assisted with the development of departmental Human Services Plan.

Supported the Strategic Planning process through working to organize focus groups and collect qualitative and quantitative data. Utilized event planning and customer service skills to plan and attend public and staff outreach events. Gained extensive experience in report writing for various audiences, under strict deadlines.

Creatively coached children between the ages of 4-9 years old and developed personalized lesson plans. Worked to ensure parents were kept up to date with children’s status and progression through weekly face to face communication as well through report cards. Ensured safety of children during lessons and supervised group activities.

Worked coordinating projects in the Investments division, on the Delivery Management side. Assisted with tasks such as resource management, budgeting, creating and maintaining artifacts such as project plan and schedule and risk and issue logging. Also worked as a liaison between project team, project sponsor, vendors and the client.

Responsible for coordinating academic programming for students in the Arts and Business Living Learning community. Worked cohesively with other Peer Leaders to plan large scale events as well as independently for my smaller core group. Provided support for students who needed assistance with course selection, exam help, etc.

Supported Undergraduate and Graduate students, researchers and Professors at the University of Waterloo Cheriton School of Computer Science. Worked to triage, monitor and resolve technical issues in Linux and Microsoft environments. Worked to develop system to monitor and update employees at the Cheriton School of any downtimes or major technical issues that had arisen.

Worked as a lifeguard ensuring the safety of all patrons at the PAC pool. Taught a variety of lessons (including Bronze Star, Fitness lessons and Learn to Swim)to both adults and children in the community. Gained great communication and planning skills. Responsible for opening and closing the pool independently on some days; requiring a great deal of time management skills.

Worked with outside vendors to coordinate the printing of deliverable materials. Developed strong attention to detail through proofing documents. Honed skills in technical writing. Learned to prioritize my assignments based upon the due dates and needs of vendors and became highly adaptable.

Coordinated the moves for staff within the IT department. Tracked and created reports on absences, vacation entitlements and overtime. Monitored and responded to the general issues sent the the ITS Admin shared mailbox. Assisted with events and projects and created a manual for future Co-op students to follow in this position.

In charge of ensuring that all lifeguarding stuff maintained proper training during their work at SplashWorks. Wrote weekly lesson plans for Inservice topics and taught these topics to large groups of lifeguards. Completed daily audits of the waterpark to ensure that staff were working at the proper safety standard.

As the Lead Lifeguard I was in charge of a crew of 20 lifeguards. Maintained our break schedule, ensuring that all crew members were meeting Ontario Workplace laws. Assisted in teaching Inservices. Helped to maintain safety through guarding the wavepool, while also showing leadership to my crew.