Kelly Barnes Email and Phone Number

Laka is an InsurTech on a mission of flip an outdated legacy industry, globally. My role, with the help of an epic team, is to promote this new, fairer way of insurance to a global audience and drive fast growth for this leading, award winning InsurTech. 🚀Insurance today is broken. It failed at serving its purpose - offering peace of mind when you need it the most. We challenge the current model of insurance and introduce our tech-first approach to put customers first, and at the heart of our Collective.

- Strategic input into the Olympic 2024,28,32 plan to help create the framework for the successful progression of British Surfing to become a World Class Programme sport. - Hands-on input into the Paris 2024 Olympic funding submission, including engaging key stakeholders, athletes and performance specialists to create the submission content. - Providing strong leadership to support the establishment of a new governing body, including implementation of appropriate governance and internal controls. - Engaging Surfing participants to promote the growth of British Surfing. britishsurfingteam.com

The Flowseekers is a curated marketplace for planet positive adventures and outdoor brands. Proud to be a certified Social Enterprise & Google Startup company. Planet. People. Profit. Born from a passion to deliver planet positive change, The Flowseekers is a marketplace that connects planet conscious outdoor enthusiasts with sustainable brands who share our love of the planet and our playgrounds. - Flowseekers are obsessed with that flow feeling adventure gives us. - We hand-pick planet positive adventures and brands from across the world to inspire more adventurous, mindful, and eco-conscious lives.

WiggleCRC is the World’s leading online multi sports retailer. PE owned with a £1bn global growth agenda. Responsible for part of the WiggleCRC global growth agenda. Accountable for driving growth Internationally in new business, new customer acquisition and extending our reach with existing customers for Wiggle and Chain Reaction Cycles brands. Identifying, developing and launching new business initiatives and partnerships. Leading and delivering all activity with the aim of managing their transition into fully operational lines of business. Increasing the profitability of existing customers via loyalty and driving new revenue through app and marketplace channels. Ownership of Group International P&L accounts, budgets, partner relationships, marketing strategy and websites. Play a pivotal cross functional role across marketing, finance, regulatory and commercial business units.

The development and global management of Wiggle Insurance and Wiggle Legal - bringing financial services to e-commerce. Extending the award winning Wiggle brand to include two new customer propositions in key territories; Wiggle Cycle Insurance - A market leading Cycle Insurance policyWiggle Legal - Cycle Accident Claims and Advice Service

Yellow Jersey is a part of The Plan Group. Responsible for the design, launch and profitability of this new insurance line. Accountable for market analysis, P&L, board reporting, multi channel marketing strategy, managing SEO, PPC and PR agencies, working with insurance, claims and legal partners and developing new products. Identified, negotiated and launched tier one partnerships including The British Triathlon Federation, Matrix Pro Cycling, Rouleur, and ITU London.

Plan Insurance is a market leading B2B and B2C insurance group. Responsible for brand strategy and ATL marketing campaigns for all financial products. Focusing on new product development and delivery, digital strategy and partnerships.Internal promotion to develop a new insurance product - Yellow Jersey Cycle Insurance www.yellowjersey.co.ukwww.planinsurance.co.uk

Arena Leisure Plc became Arena Racing Company, part of the Reuben Brothers Group of companies. Assets include racecourses, hotels, spas, golf courses, a catering arm and At The Races (ATR), the broadcaster taking racing coverage to up to 2 million different TV viewers and 2.8m online users each month in the UK and Ireland. ATR also distributes racing into over 20 countries around the world. Reporting to the Finance Director. City facing and financial services exposure, internal and external stakeholder management and board level experience. Responsible for creating the group wide digital marketing strategy, developing and driving new nationwide campaigns, social media strategy, design and delivery of several iPhone apps, bespoke CRM system design, and creating national digital campaigns. Owned and developed relationships and promotions with partners, sponsors, and affiliate relationships at group level. Ensured successful activation and brand visibility to demonstrate and measure ROI for presentation to shareholders and PE owners. Marketing Manager for Arena Leisure Catering. Assisted with bid proposals for large and international hospitality tenders including The London 2012 Olympics and managed the brand at the London 2012 Olympics at Eton Dorney and Greenwich Park. http://www.reubenbrothers.com/

Successfully created and managed major PR campaigns to raise the profile of the sport to new target customers through UK and International media. Involvement in flagship promotional plans including Sports Personality of The Year (AP McCoy). Coordinated national campaigns for all 60 racecourses in the UK to drive revenue and promote the sport. Developed UK wide brand partnerships, delivery of strategic ATL and digital marketing campaigns. Vast experience in event management and production, including national industry awards working with high profile key stakeholders and sponsors. Additional experience assisting governing body political lobbying at Westminster and managing CSR relationship with The Prince's Trust.