Kelly Berdine Email & Phone Number

Atlanta, Ga, Us

-- Deliver high profile projects while also overseeing the health of the Portfolio of digital projects for PMC’s brands (including but not limited to Rolling Stone, SheKnows, and Billboard, among the 30+ brand portfolio) -- Coordinate across multiple practices (ad and revenue operations, data, SEO, engineering, design, events, cloud ops, etc.) to ensure alignment and collaboration for optimal delivery of a portfolio of projects, both for brands and internal operations-- Support delivery and process improvement across multiple teams in various locations

Develop trusted partnerships and explore business needs to map digital product strategy and create ongoing, high-value WordPress, UX and content delivery solutions for clients’ organizations, including use of the Altis SaaS marketing analytics tool. Through various initiatives, oversight and day-to-day responsibilities, ensure clients’ experience with Human Made is “white glove treatment” at every turn. Highlights:-- Strategic and technological direction for client product launch resulted in surpassing original goals by 10x-- Increased key service accounts revenue by 30% and 38% in one year-- Increased key platform account revenue by 192% in one year-- Led client onboarding, roadmapping and business review initiatives that resulted in increased client satisfaction and easier identification of growth opportunities aligned with business goals-- Trained account services team members in digital marketing and development life cycle, KPIs and measurements, roadmapping techniques, etc. resulting in cross-regional skills improvement and account growthIndustries: Entertainment, Publishing, Non-Profit, Gaming

Greater Atlanta Area

- Lead key accounts in ongoing product, marketing, UX, and content strategy that result in increased qualified leads and sales growth - Sample campaign metrics achieved for healthcare industry clients:>> 70% increase in content downloads>> 26% SQL increase>> 63% increased capture of organic traffic>> Email open rates from 30-65%>> Email click-through rates from 6-27%>> Paid search Campaign conversion rates on landers from 4.5% - 19%>> Display, social and Pandora campaign conversion rates from 4.5 - 10%- Track campaigns against analytics to inform necessary adjustments towards goals- Established Toolbox as Lead Agency Partner from at-risk client relationship

Atlanta, Georgia, United States

Developed product, marketing, and content strategies that helped organizations cut waste, reduce chaos, and differentiate and grow in their space. -- Telehealth provider: Product development-- Telehealth provider: Brand, content and marketing strategy-- Recruiting firm: Content and UX strategy

Greater Atlanta Area

- Directed life cycle of projects and related digital marketing programs; provided key analysis to meet and exceed goals. Budget ranges $250K-$800k- Identified opportunities with existing clients resulting in follow-on yearly contracts of 25-40% amount of original investment- Georgia Natural Gas; OmegaFi (Greek Organization financial mgmt); Rollins

Venezuela

Lived in Venezuela. Made jewelry. Bought chicken from a truck. Surfed. Became adept at operatingin black market for local currency and supplies. Dodged flaming airborne tires resulting insuccessful backwards driving on highway. Perfected machete skills. Raised children that can properly eat mangoes and oysters.

Durham, Nc

Improved customer loyalty and increased follow-on work by approximately 50% by establishing discovery and planning models, agile workflows and content management systems that enabled better delivery of products aligned with client business goals.My rooster, Thug, occasionally chimed in on meetings.

Atlanta, Ga

Developed and managed plans to launch 30 NBA team websites (i.e. NBA.com/Spurs) in conversion from existing custom CMS to Drupal. Grew a development, QA and project management team from 5 to 19 in approximately four months. Worked together to:• Reduce site development time by 50% over the course of a year• Identify and establish standard features and modules to be used across all teamsites for increased development and support efficiency• Design and implement low-risk launch processes and team admin training

Atlanta, Ga

- Translated program goals into integrated plans, schedules, and budgets for all digital activities within an account (including content strategy, design, photography, media campaigns, data migrations, platform transitions, etc.), ensuring alignment with business objectives and coordination with offline and 3rd party initiatives- Created and successfully executed project plans to goals across multidisciplinary design and development teams ($500K+ budgets)- Tracked financials, provided internal and external status reports, made adjustments to work flow, resources, etc. as necessary to stay on schedule and budget- Assessed risks, created mitigation plans- Oversaw documentation of KPIs, business, functional, technical and creative design requirements- Managed off-shore development team- Developed proposals to grow existing client base and in response to RFPs. Addressed clients’ stated short- and long-term business objectives for procurement decisions, included strategic and innovative recommendations to position LBi as a favored supplier- Mentored Junior Account Coordinators and Project ManagersClients: Calphalon, Intercontinental Exchange, Bayer CropScience, Roche, The Cliffs Communities

Atlanta, Ga

Took a couple of therapeutic years out of the office to get dirty, swing a hammer and create delightfully usable homes for people.• Identified and purchased properties with opportunities for renovation and sale • Defined project scopes in alignment with profit goals. Included extent of systems (plumbing, HVAC, electrical), structural, and finish work (fixtures, appliances, flooring, cabinetry, landscaping, etc.)• Created and managed schedules and resources in order to achieve most efficient work flow and obtain maximum return on investment. (Example: Completed $180,000 renovation in 4 months)• Planned and tracked budgets• Defined and directly managed all design and finish work• Assisted with outsourcing contractors, writing work agreements/contracts• Sourced and ordered materials, scheduled and received deliveries• Site management: Daily progress checks with contractors; ensured all workers had necessary materials on time; oversaw site cleanliness (to promote safety and prevent materials loss/damage) and securityThen real estate went *boom*.

Atlanta, Ga

Managed creative and technical web site development and online marketing projects from concept to completion for clients:• Scoped projects in alignment with business goals, budgets• Planned and implemented most effective work and information flows for engagements• With creative and strategy teams, developed online brand experience frameworks in alignment with offline positioning • Provided production estimates, wrote proposals• Developed wireframes for implementation, working closely with technical team to ensure compliance with functional specifications• Ensured creative and technical development was executed in alignment with goals and scope• Tracked budgets, provided internal and external project status reports• Signed incremental application, strategy and implementation engagements with client base through focus on continual research and client relationship building.Clients: Various Fortune 1000 companies, mid-size local businesses; Georgia Tech

Atlanta, Ga

Managed creative and technical web site development and online marketing projects from concept to completion for clients:• With Business Analyst, scoped projects in alignment with business goals, budgets• Planned and implemented most effective work and information flows for engagements• Developed marketing strategies in connection with offline positioning that drove effective use of website applications• Ensured creative and technical development was executed in alignment with goals and scope• Tracked budgets, provided internal and external project status reports• Signed incremental application, strategy and implementation engagements with client base through focus on continual research and client relationship building.Clients: Georgia-Pacific, Southern Company, Zyman Group, Encompass Medical Group, Peachtree Residential Properties (homebuilder)Achieved a 90% client retention rate, grew key accounts by 25 – 130%

Atlanta, Ga

Developed plans with Strategy team for clients to create and execute eMarketing initiatives aligned with brand. Co-facilitated workshops to define brand framework and align operational processes to bring businesses online. Analyzed workshop findings to make actionable implementation plans. Provided assistance to Principles in many capacities, including:• Identification of new business opportunities through industry research• Proposal writing• Engagement coordinationWith a small eMarketing and business strategy team, helped drive internal business development and cross marketing of complementary offerings to support sales force in maximizing client engagements. Resulted in one-year increase of $2M in additional signings.Additionally, completed courses and assisted in engagements involving Operational Change Management.Clients: Philips Electronics, Radisson Hotels, Partnership for a Drug-Free America; Fortune 1000 manufacturing company

Advertising copywriter, web producer, content editor and strategist