Kelly Beth Clawson Email & Phone Number

Virginia, United States

Virginia, United States

Fairfax, Va

Fairfax, Va

▪ Develop policies and procedures related to transfer admission, articulation agreements, dual enrollment, and new community college partnerships▪ Facilitate the development and revision of workflows and system configurations in conjunction with relevant stakeholders▪ Manage elements of the admissions Web site and coordinating information session presentations▪ Create digital and print marketing collateral and plans to target specific populations e.g. adult learners, international students, and military members▪ Organize information sessions, presentations, and Open House events▪ Coordinated the gathering of narrative and statistical data, forms and documentation from a wide variety of sources to support the Dean and Directors needs▪ Successfully manage a diverse recruitment territory, consistently exceeding all target enrollment numbers▪ Effectively counsel prospective and new transfer students, thoroughly explaining their options and the benefits of the university to further increase enrollment▪ Supervise the review of 4,000+ transfer applications each term while also evaluating transfer credit to select qualified candidates▪ Responsible for maintaining and updating departmental process documentation and procedures related to team marketing efforts (individual counselor outreach)▪ Proactively negotiate due dates and deliverables to optimize content output▪ Extensively contributed to successful email deployments resulting in largest student response rates in University history

Fairfax, Va

▪ Directed and managed $100,000+ in annual membership and retail sales▪ Grew member base from 15 founding members to over 100 active clients ▪ Effectively maintained a detailed member database, contracts, and files to support daily operations▪ Administer limited assistance to the accountant as needed to ensure optimal financial success ▪ Fully support and enhance member growth and retention utilizing customized communication plans▪ Develop and implement strategic marketing plans to increase business awareness and recognition through social media content on Facebook, Twitter and Instagram ▪ Responsible for daily updating and maintaining of the company website▪ Establish key procedures for improving the organizational efficiency of inventory processing

Pittsburgh, Pa

■ Fully supported the manager of alumni relations in designing and ensuring the overall quality of local and regional projects, programs, events and communication■ Provided comprehensive administrative support to all development staff for moves management including identification, qualification, cultivation, solicitation and stewardship■ Correctly identified, recruited and trained 45 volunteers for the Point Park Admissions Ambassadors Program ensuring the complete understanding of their responsibilities and university policies ■ Responsible for managing the Green and Gold Society, the primary ambassadors for the university ■ Thoroughly prepared, edited and maintained appropriate content for written communication, email communication, and the website■ Utilized Facebook and Twitter social media pages to disseminate pertinent information to all parties

Pittsburgh, Pa

■ Consistently achieved and surpassed target enrollment numbers while managing a diverse recruitment area throughout Pennsylvania and the surrounding states ■ Successfully recruited, trained and managed 20-25 admissions assistant student workers while monitoring for top productivity and efficiency ■ Organized and executed 4 campus-wide open house programs ensuring all activities ran smoothly and efficiently ■ Constructed, edited and placed advertising for the Undergraduate Admissions Office to further university marketing efforts

Johnstown, Pa

■ Constructing and producing commercial spots and public service announcements■ Maintaining banter and flow of music during air-shift ■ Writing promotional packages, press releases, newsletters, and media kits■ Assisting sales staff with presentations of packages and proposals

Master Of Arts (M.A.), Jounalism/Advertising, Magna Cum Laude

B.A., Communication, Summa Cum Laude

Activities and Societies: ■ Admissions Representative and Tour Guide ■ American Marketing Association- President of Collegiate Chapter ■.