Kelly Blank Email & Phone Number

Joined Pepper through the Notion acquisition from Comcast in December 2022. Pepper is the leading end-to-end PaaS that enables businesses to develop, manage, and monetize connected IoT solutions.Direct all B2C customer lifecycle and product marketing for 3 mobile app subscription brands.

Acquired by Comcast in February 2020Acquired by Pepper in December 2022

Notion was acquired by Comcast through their Strategic Development organization focusing on growth opportunities

Managed the lifecycle marketing strategy for Sling’s active customer base of 2.4 million customers.Exceeded acquisition goals by 2% in Q3 2018, 8% in Q4 2018, and 4% in Q1 2019, which generated a CLV of $6.6 million. Evaluated, proposed, and executed two new acquisition sources estimated to drive a 3.16x ROMI.

Englewood, Co

Managed the integrated marketing strategy to acquire, engage, monetize, and retain customers.

Englewood, Co

Redesigned the weekly retention executive dashboard, providing critical insight into why subscribers are leaving and uncovering multiple data quality issues, generating multiple projects to recode Sling’s data tables.Conducted market research to estimate sizing and wrote project requirements for a subscription “pause” feature which drove a take rate of 9%.Improved Salesforce customer service agent workflow usage by 33% by analyzing stakeholder and subscriber needs to create a more comprehensive flow.

Menomonee Falls, Wi

Examined the Nike product line carried at Kohl’s, contributed to an executive capital expense project, and instigated the listing of Nike’s brand under the juniors department on Kohl’s.comRevealed a sales cannibalization trend after analyzing a product line, which resulted in the termination of a future product.

Warsaw, In

Collected, analyzed, and presented data for a product launch exposing an overbuild of 20,000 units resulting in an estimated savings of $1.2 million.Authored brochure content, collaborated with the creative team, and led photo shoots to create global marketing materials.