Kelly Bodell Email & Phone Number

Senior Marketing Manager with 10+ years of experience in both PLG and SLG Tech, Healthcare, and agency environments. My strength is execution, and collaborating with others to focus on improving user experiences across the entire customer lifecycle — from acquisition to retention.I am passionate about combining strategy with creativity and data with design to implement effective marketing solutions. I also value the importance of collaboration and relationship building, both with internal stakeholders and external partners and agencies, in order to effectively develop and execute marketing strategies.

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  Lifecycle Marketing Manager

  Miro

  Jun 2021 - Present - Amsterdam, North Holland, Netherlands

  - Increased user activation rate by 16% by launching 27 experiments (with a 43% win rate) focused on improving user onboarding. This uplift contributed to 8.5% of total company KR growth over a 6 month period.- Owned email communication strategy for Miro’s biggest annual event, generating 49% of registrations and 33% of attendees. This included managing both marketing and transactional email content, design, timelines, and audience alignment across both internal and external stakeholders.- Influenced $750k+ of pipeline in 6 month period by leading optimizations to a newsletter focused on enterprise-expansion.- Increased weekly user sessions by 12.5% by delivering 3 product adoption funnels and 36+ segmented weekly communications, contributing to a larger engagement strategy, and in close collaboration with product managers and product marketers.- Built 25+ custom onboarding funnels for large enterprise customers, personalizing their onboarding experience in order to engage with high-value customers with specific requirements.- Localized onboarding funnel into 7 languages, managing translation and QA, in order to boost email engagement and product activation in key markets.