Kelly Bowser Email & Phone Number

Canton, Ma, Us

West Newton, Massachusetts, Us

+ Conceptualize, plan and execute social media strategy for the Rockport brand to align with global key seasonal stories and drive audience growth+ Oversee Rockport’s social media channels, team, and activations, including paid social and influencer program+ Create and manage social media content calendars, ensuring consistent messaging, tone, and visual identity across all channels+ Develop all specialized campaigns from concept to execution, including partnerships, holiday and special launches, and PR support+ Oversee metric tracking and analytics to garner insights for increased engagement and growth+ Manage social media team, including social media and partnership managers, providing training, direction, guidance and mentorship to ensure alignment, as well as their professional development and growth+ Collaborate with internal and external creative teams to develop on-brand and engaging content+ Cross-functionally collaborate with internal stakeholders, including product, e-commerce, and retail marketing to ensure all brand initiatives are met and executed+ Partner with retail accounts, sales teams, global markets and PR agency to ensure a best-in-class approach to social media+ Oversee, allocate and manage social media and influencer budget, ensuring optimization of spendAssess and optimize processes to ensure efficiencies+ Source, manage and partner with external vendors, such as influencer and social platforms, affiliates and ecommerce platforms+ Maintain pulse on culture and trends to ensure that Rockport brands are up-to-date and relevant in this ever-changing space

West Newton, Massachusetts, Us

+ Managed social media communities for the Cobb Hill, Aravon and Dunham brands+ Managed and developed calendars and content for all social channels + the Rockport blog+ Led the content creation for the Rockport blog by establishing and maintaining calendar, identifying relevant and meaningful topics for coverage, and utilizing external and internal resources to develop content, supporting PR and e-commerce goals, and providing shareable content on Rockport social+ Supported integration of the Cobb Hill brand social channels under the Rockport social umbrella by identifying ways to communicate change to social communities+ Created and managed effective and meaningful paid brand advertising+ Acted as liaison across e-commerce team and participating in minute-to-minute online conversations by answering questions, offering solutions and mediating conversations+ Provided consumer and product insight to Rockport product team by aggregating consumer data generated via social media and public relations + Partnered with retail accounts and sales teams to ensure best-in-class approach to social media for benefit of our brands and partners + Provided guidance and direction to global markets for content calendar and local activation+ Worked with PR agency to manage media inquiries and determine brand relevance, and to proactively seek media placement and product seeding opportunities through Influencers, stylists, and members of the editorial community+ Managed Influencer relations in conjunction with PR agency+ Worked with various teams to determine select PR styles

Brighton, Ma, Us

The Drydock Footwear Group, a joint venture with New Balance, was home to the fashion/comfort footwear brands- Aravon, Dunham, and Cobb Hill+ Supported the strategic objectives put forth by the VP of Marketing via social media and public relations, including day-to-day management of social and PR agencies+ Managed social media channels including Facebook, Twitter, Pinterest, Instagram and YouTube for all Drydock brands: Cobb Hill, Aravon, and Dunham+ Created content for Drydock brands and managed special content projects assigned to outside design agencies + Managed community on all social channels for all brands, maintained a positive brand image, responded to all consumer inquiries, and served as liaison to New Balance e-commerce and consumer care team to mediate problems and achieve consumer satisfaction+ Managed social media investments to enhance reach including advertising and sponsored posts. Developed content, identified audience, and evaluated results+ Partnered with retail accounts and the sales team to ensure best-in-class approach to social media for benefit of Drydock brands and partners + Worked in conjunction with PR agency to proactively seek our media placements through product seeding activations, including gifting campaigns, events + desk sides+ Determined seasonal hero styles through collaboration with product + design teams, and developed seasonal product lookbooks for media use-Provided consumer insight to Product Team by aggregating consumer data generated via social media and PR+ Communicated positive PR and social media successes to Drydock and New Balance e-commerce employees to generate excitement and use as leverage for potential sales opportunities.

Brighton, Ma, Us

+ Complemented the strategic & creative efforts of the marketing director, by taking a hands-on approach to a wide variety of projects+ Contributed to the launch of the 3 Drydock brands at retail through fulfillment of marketing materials such as POP, promotional items, graphics, collateral and execution of B2B communications+ Spearheaded major display roll-out for re-branding of all brands to all North American retailers+ Drove consumer engagement and brand awareness through social media and public relations ventures, in conjunction with social media and PR agencies + Coordinated with product team in order to create semi-annual line sheets for crucial sell-in periods, including the creation of all collection and style names, and coordinating all product photography+ Managed creative development of brand promotional items, as well as distribution to sales force and retailers+ Worked with product team, e-commerce team & photographers to coordinate product photoshoots+ Managed digital assets, making marketing assets accessible to retail partners+ Managed print with in-house and external vendors, as well as fulfillment house for marketing collateral+ Supported sales team marketing efforts at regional trade shows

A major flooring distributor serving the Northeast Flooring Community for more than 20 years with various exclusive flooring products and the largest stock of carpet cushion in New England.Experience Highlights:• Work directly with the VP of Marketing & Sales, on a daily basis, to establish marketing goals that ensure growth of market share and profitability of product offers and services.• Create and implement effective pricing, promotional and placement strategies for new and existing products, resulting in product awareness and sales for the company.• Manage & Coordinate Multiple Projects & Communications with Product Vendors & Marketing Departments on a daily basis, including budgeting, post-evaluation & sharing of best practices.• Communicate with Vendors as well as with our Retail Customers to cultivate product knowledge as the authority on our products, our target consumer, and current industry trends.• Plan & Design creative promotional and sales communication materials maximizing customer participation, effectiveness of sales goals and building the company’s brand.• Compose and design compelling marketing pieces for existing and prospective customers, including direct mail letters and promotional flyers, brochures, newsletters, email blasts and social media communications, and managing company's website.• Establish sales forecast and track progress, and personally assist in various direct sales endeavors.• Identify sales force needs and develop and implement solutions to enhance sales force effectiveness.• Responsible for coordination of all trade shows and other events, including all preparation, organization of labor, promotional activities, and all post-show follow-up and evaluation.• Coordinate invitations, attendance, catering, promotional activities, itinerary, and post-event follow up for Events & Open Houses with attendance reaching over 300 people.

Bachelor Of Science In Marketing From The Dolan School Of Business, Business Marketing

Google Digital Marketing And E-Commerce Certificate

Education record