Sr. Strategist • Conducted research and stakeholder interviews to gain a full understanding of the client’s company including: competition analysis, website/SEO audit, social audits, and SWOT analysis• Uncovered insights and identified areas of opportunity by developing strategic briefs, personas, brand positioning, marketing communication plans, and 12-month action plans• Collaborated with the team to develop: website informational architect/wireframes, content strategy, SEM, SEO, social campaigns, Google Ads/AdWords, and company brandingProject Lead/ Program Director • Helped clients achieve their business goals from startups looking to brand their company, ecommerce companies looking to increase revenue, and national companies looking to expand their service reach • Initially was the sole project manager running 10 – 20 projects at a time ranging from websites redesigns, applications, brand programs, social media, and marketing campaigns • Promoted to Project Director and was responsible for: hiring and training new employees, supporting new business/sales, resource forecasting, managing complex projects, providing strategic recommendations on projects, and develop process documentation

• Develop, maintain, and effectively execute multiple projects with a variety of clients • Forecast, monitor, and manage project budgets ranging from $1,000 to over $1,000,000• Managed projects that ranged from site redesign, brand personas, social campaigns, and app development• Understand and communicate client business needs to the internal team and to third-party vendors• Promote leadership and motivate team through the thick and thin of the project • Manage client, third-party vendor and internal team performance • Identify areas of risk and areas of process improvement and develop mitigation plans and/or solutions• Contribute to quality assurance reviews of project deliverables

Waitress at a extremely busy restaurant environment Learnt to time manage and work efficiently in high demand hoursDeal with difficult customers in a professionally timely manner Helped promote and develop daily specials

Commerce Undergraduate Society Calgary, AB Brainstorming and planning marketing campaigns for up coming events Coordinating and meeting with clients to ensure proper message and image is portrayedDesign print and video advertisements to promote Commerce Undergraduate Society Mentor and supervise consultants in developing posters

Promoting the benefits of marketing through Graduate Marketing ProductsSecuring sponsors for a student message board advertising campaignAssisting in the design and coordinating of sponsor artwork Ensuring proper payment for signed clients