Kelly Brice Email & Phone Number

United Kingdom

Bracknell, England, United Kingdom

Leading and managing the commercial sales strategy, retention, and growth of several large UK B2B accounts for Waitrose. Managing cross-functional teams, exercising full financial responsibility for delivering targets. Fostering strong relationships to ensure collaborative business success.

Bracknell, England, United Kingdom

Line management of 6 Marketing Managers. Directly responsible for the creation of marketing strategies to support our 300+ stores at a local level across all marketing channels - offline and online. Working with channel mix to deliver against set objectives for example competitor defense, openings/refurbs/closings.

Bracknell, England, United Kingdom

Responsible for originating and execution of marketing strategies that would deliver 6-figure weekly trading targets for several of Waitrose's category websites - waitrosecellar.com, waitrosepet.com and waitrosegarden.com. Solely responsible for email, CRM, programmatic and offline print channels. Exercising a strong focus on segmentation and targeting to increase both customer experience and lifetime value.

London, United Kingdom

Working as part of the agency team to deliver digital CRM and acquisition marketing initiatives for Barclaycard. Including customer retention and education email programmes, affiliate lead generation partnerships and multi-million pound online Always On digital display initiatives. Extensive experience in project management of large scale campaigns.

Farnham, Surrey

Responsible for maintaining and growing a number of cross-sector client accounts through the building of long-term relationships and successful implementation of marketing strategy and strong project management. I wrote both short and long term strategies for annual marketing and business plans. Ensuring projects were delivered on time and to budget whilst guaranteeing that the communication objectives were met and that the work produced maximised ROI.

Guildford, United Kingdom

Responsible for the total organisation including full logistics and delegate marketing and recruitment for diploma education training conferences. Included liaison between venue, trainers and all marketing communications to delegates. Whilst in this position I introduced and rolled out on initial success, a series of national 'Student Voice' events to provide end-user results of the new diploma.