As Ripple's Head of Content Marketing, I lead overall content strategy and SEO for the company and manage a team of content marketers. This entails:- Owning all web content and copy for ripple.com and other domains- Setting goals and OKRs for content across SEO, MQLs and demand gen, and more- Managing content translations and localization- Creating a full-content content marketing strategy to drive demand for Ripple's solutions- Managing a team of two FTEs, freelance writers, agencies, interns and contractors- Writing, editing and reviewing long-form and short-form copy for web, social, whitepapers, reports, blogs, videos, podcasts, webinars, case studies, ebooks, infographics, email, newsletters and more- Researching, writing and publishing Ripple's most in-depth annual flagship report that drives over half of all leads for the business every year- Defining Ripple's writing style guide and ensuring voice, tone and narrative is consistent throughout- Supporting GTM efforts across payments, custody, stablecoin and DeFi- Creating reporting and analytics to measure the effectiveness of content across channels and formats- Conducting in-depth primary and secondary research to understand market trends, analyze data, and create content that supports this narrative- Leveraging AI tools like MarketMuse and ChatGPT to optimize content and improve team output- Developing and managing an editorial calendar in Asana and project manage content across solutions and BUs- Managing a multi-million dollar content budgetAs co-lead of the Parents@Ripple ERG, I am also actively involved in Ripple's Employee Resource Group (ERG) program as part of the company's DEI initiative. I manage an ERG-specific budget to engage our community of working parents, foster connection, plan and host events, and develop resources to ensure parents at Ripple are supported and set up for success.

Advising Bizzit on startup marketing, content & communications strategy for growth and acceleration, building brand awareness and gaining mindshare in the market.

As Scott Labs' Communications Manager, I owned and oversaw all aspects of our corporate internal and B2B marketing communications. This included but was not limited to:- Press and media relations- Email marketing- Content creation and content marketing- Marketing campaign development, execution and reporting- Google ads campaigns and reporting- Social media- Managing all internal and external communications channels (webinars, surveys, email, etc.)- Owning and managing marketing, content and social media calendars- Leading & managing the design and revamp of our corporate website- Corporate brand campaigns & awareness that incorporate our vision & mission, core values, sustainability, and DE&I initiatives - Partner and vendor marketing- Attending company and industry events- Acting as liaison across departments, business units, and executive leadership to provide strategic communications support, counsel, and guidance- Manage the company-wide FY marketing budget across all departments and business units

Gospel Technology is a highly secure, distributed database platform built on blockchain technology.As Gospel's resident wordsmith and in-house content strategist, I helped build the team's content and marketing functions from the ground up. As with any startup, I wore many hats which included but were not limited to:- Creating all content and collateral- Blogs- Webinars and videos- Managing and updating the website- Landing page creation- Running email campaigns - Social media- Managing partnerships with Salesforce and Google - Putting together GTM strategies for new solution rollouts- Working closely with Product to message new releases and platform enhancements- Develop messaging frameworks for the company, our customers, and partners- Identifying, planning and executing on events and speaking engagements- Public relations and media- Work cross-functionally with executive team, sales, engineering and IT- And much more

Promoted to Team Lead to help manage the internal team of two Content Strategists and one Digital Marketer. Lead weekly 1:1s, global team meetings, set weekly, monthly, and quarterly KPIs with team members, and helped them meet and exceed those goals. Lead strategic initiatives and projects for the global content team to help determine the direction and focus to meet business demands.

Promoted to Senior Content Manager after my first year with the company to take on additional content strategy duties and responsibilities, projects and team initiatives.

I managed community and content strategy for BrightTALK's global Enterprise Architecture & IT Infrastructure communities, including Cloud Computing, Storage, Data Center Management, Network Infrastructure, Virtualization, and Unified Communications. My primary responsibilities included content strategy and development, thought leader outreach and speaker recruitment of top leading industry experts, developing and implementing strategic partnerships, and developing and maintaining an editorial content calendar. I oversaw the overall health of these online communities, as well as planned and executed our online virtual Summit events for thought leadership on a quarterly basis. I also helped launch and manage a Women in Tech community on BrightTALK to bring more voice and awareness to women who work in hi-tech careers and leadership positions.

Course Hero is a fast-growing late-stage startup in the education technology space. As part of the Campus Operations department at Course Hero, I worked to build communities of college students and academic professionals alike throughout universities across the country. Through the recruitment, hiring, training and managing teams of remote interns, I aided in the effort to crowdsource Course Hero's online study resource through content acquisition, strategic partnerships, as well as guide key marketing and brand management initiatives on college campuses nationwide. Highlights include:- Managed a $40k+ annual marketing budget for my territory- Recruited, hired, onboarded and managed a team of over 30+ interns- Acted as spokesperson on behalf of the company throughout my designated territory- Coached my interns on how to craft compelling content and messaging to increase subscribers on campus- Planned and executed on multiple in-person community-building events for college students- Set and exceeded KPI's for new subscriber growth, acquisition and retention

As Account Manager for Lab Support's East Bay branch, this role was two-part: sales and business development of both current and prospective clients, as well as complete ownership of my accounts in regards to client success, customer service and retention. In addition to staying on top of latest industry trends and news, generating new leads and meeting high weekly KPI's, I also attended networking events, distributed marketing collateral, finalized contracts, and scheduled and attended anywhere from 5-20 client meetings/week.

I started working with Lab Support as a full-cycle scientific and engineering recruiter. This required the learning of highly technical information and lingo, as well as working in an extremely fast-paced environment. As a recruiter I was responsible for maintaining a current roster of 20+ contractors, working to fill as many as 10-20 new job orders/week, and conducting in-person interviews with candidates. In addition to sourcing applicants and managing employees, I was also upheld to a high standard of both contractor and client success and interface.

I started working for Minuteman as a part-time intern while finishing my degree, and was offered a full-time position as Marketing & Business Development Coordinator after graduating in May 2012. This was an extremely robust position, and I had the opportunity to help manage the company's marketing department along with one other employee. Marketing efforts included developing press releases, creative content, collateral, managing social media pages, attending networking events, as well as running and managing SEO and PPC campaigns. Sales and Business Development included daily use of Salesforce, prospecting and qualifying leads, cold calling, scheduling client meetings, developing executive summaries and proposals, as well as obtaining RFP's.

In this part-time 3-month cycle internship, I worked as Photo Studio Coordinator at Fox's Southern California headquarters while completing my degree at CSULB. As an intern I was responsible for tracking and maintaining inventory of all clothing and brand lines, assisting Senior and Junior photographers, as well as aiding in cross-departmental organization and communication of photo shoots, both onsite and offsite.

I had the honor of being Kerri's first-ever Marketing Intern as she continued to build her enterprise in Southern California. As Kerri's assistant my responsibilities included but were not limited to: managing all social media accounts, producing content for the website via the company's Wordpress blog, press releases, and email marketing campaigns. We also worked on various small-scale productions and storylines for upcoming television series.