- Leading business analysis, process mapping, and optimization efforts for service teams to define and prioritize Salesforce development to improve customer and associate experiences along with tracking and reporting.- Managing SAFe Agile Release Train through epic, feature and user story development including solution design, development, testing, documentation, production release and training.- Assisted with the creation of the Enterprise CRM Re-implementation Strategy to modernize the customer experience while achieving a consistent and connected user-experience.

- Facilitated user story creation for Salesforce custom object and business process development to achieve efficiency.- Coordinated data cleansing and integration to deliver an industry first customer portal with real-time order information.- Spearheaded the creation and maintained the playbook, sales expectations, and various trainings for Salesforce users. - Formalized sales and marketing analytics through the creation of campaigns, reports, dashboards, and surveys to deliver internal and external engagement overviews in addition to delivering the NPS, CSAT and CES metrics.- Established integration and marketing automation across business segments and target audiences for existing customer base as well as online leads and inquiries through forms, landing pages, stand-alone and engagement email streams.

- Managed 7 board-level cross-functional strategic projects to ensure scope and timeline adherence, including product R&D initiatives, cost saving efforts, annual strategic planning, and release of a new website ecosystem.- Improved communication and transparency across a variety of 14 cross-functional continuous improvement projects.

- Developed scopes of work and budgets for various advertising and public relations proposals for membership organizations and leading healthcare organizations; along with other B2B and B2C organizations.- Managed the clients’ marketing communication expectations with account management and led the creative team to deliver on strategy, on time and on budget.

- Coordinated 3 key clients’ package rebranding and brand architecture projects through design, strategy and production.- Led all day-to-day activities for up to 14 packaging design projects, from kick-off to market analysis through creative concept development and final artwork release, of over 400 SKUs for one of North America’s largest grocery chains.- Managed the client relationship with 6 category managers for the redesign implementation of over 125 SKUs, with over 300 pieces of art, for a leading Fortune 500 health care services company.

- Developed and executed the marketing strategy and campaigns, recorded the budget and built brand awareness through a comprehensive capabilities presentation, brochures, press releases, industry event attendance and LinkedIn presence.- Formalized the strategy to update content and imagery for the new website launch in 2015. -Created and targeted 23 B2B service email campaigns with an open rate of 21.7% and a click through rate of 10.2%.- Expanded the lead pipeline visibility through initiating the implementation of Salesforce in 2013. - Launched marketing campaigns for the prepaid gift card division via emails, direct mailings and sample products which led to increased client orders resulting in additional project management and production scheduling responsibilities.

- Managed multiple gift card clients and projects totaling over 5 million units from costing, scheduling and inventory planning to daily production output, quality checks, pack-out root cause analysis, data confirmation and shipment. - Established and implemented card tracking and security processes that were adapted to meet client expectations. - Adapted the scheduling tool into a new format that provided better control and visibility to production and managers.- Summarized KPIs from production data warehouse weekly and monthly for review and process improvement. - Monitored scheduled versus actual daily production for 15 lines, reporting the status to customers of over 120 orders, led daily production management meeting to review project statuses and confirmed or adjusted goals due to material shortages, specification updates and delivery requirements for in-store merchandising.

- Crafted and deployed the online strategy through updating the website, developing 10 email promotions, managing directories, quadrupling reviews and search engine optimization and pay per click advertisements through Google. - Increased brand recognition through updating the brochure and booklet, creating print advertisements, advancing gift card tactics and developing and promoting new package deals. - Improved overall customer service through communicating directly with guests to book lodging and spa reservations and designing essential internal and external resource materials for management and guests.

- Facilitated Seed’s brand refresh from strategy to execution for the website, business cards, letterhead and brochure.- Collaborated on visual strategy for clients’ advertising campaigns, presented and directed revisions for publication.- Discovered key insights through online focus group research to drive a client’s marketing strategy.- Drafted and revised client’s new product concepts for research optimization.

Maintained communications across the production team, operations, security, vendor staff and customer inquiries for 19 major music events for this outdoor amphitheater.