Kelly Woods Email and Phone Number

Led GTM relationships and messaging for the Amazon EC2 x86 portfolio with Intel and AMD. Lead the thought leadership program and content strategy with third party publishers for Amazon's core infrastructure and modern applications services. Created the messaging strategy and content for Amazon's infrastructure global solutions demand generation campaign. Design scalable content and messaging for SI/ISV partner solution campaigns.Consistently recognized for building trusted relationship with customers, partners, and internal product, sales, and partner stakeholder teams and developing bar raising storytelling, messaging, content, and campaigns that exceed customer engagement and sales pipeline goals.

Lead the global marketing relationship and co-marketing strategy with Intel for AWS. Create global media campaigns and content, scalable field marketing demand generation programs, SI/ISV partner scale programs, and sponsorships that lift brand thought leadership and accelerate demand for AWS solutions and services powered by Intel processors.

Lead cross-functional teams to develop and launch global B2B campaigns that drive Intel brand leadership and accelerate demand for Intel technologies and partner solutions. Consistently recognized for building bridges across business, sales, PR, country and marketing teams and breaking down complexity into actionable, differentiated and effective marketing plans. • Successful launch of the 2019 customer outcome storytelling campaign, "Everything Matters", increased consideration and preference for Intel in the US and PRC by 7% and 20% respectively and outperformed industry and Intel historical B2B content engagement benchmarks by over 20%. • Led a team of vertical marketing strategists to influence 2018 annual revenue growth of 10% across all vertical markets through integrated marketing strategy, including retail, healthcare, manufacturing and cities.• Wrote executive communications for SVP and GM IOTG messaging business strategy and execution internally and externally.• Identified partner marketing as a key growth strategy in scaling new technology adoption. Created successful campaigns with Dell, Amazon, HPi, GE, Honeywell, Cisco, Microsoft, to implement.• Steered development and global roll out of the IMRS campaign, increasing Intel technology adoption and end-user demand. Exceeded KPIs and contributed to 3x 2018 deployment goal.

Formalized marketing efforts to expand product demand and presence in the growing IoT market. Targeted key verticals, built ecosystems around Intel architecture, and capitalized on Intel’s increasing capabilities in high-performance computing and real-time data analytics and insights.• Delivered on strategic retail objectives and influenced perception of Intel’s retail leadership. Raised brand perception 12 points, added 12.5K new prospects to the sales funnel, increased press engagements >60% in 1 year, and outperformed competitors in content social media engagement.• Expanded marketing outreach to industrial- and energy-sector system integrators and end-users. Developed a structured outbound marketing strategy and integrated marketing mix, managing the plan across country, sales, businesses, and marketing teams.• Built ecosystem demand through promotion of new technology and high-performance computing as a competitive and operations advantage for new industries.• Created a framework for the integrated 2105 IOTG marketing plan to identify the right mix of programs across horizontal and vertical sectors.• Delivered collaterals that rated among the highest socially engaged content for category (posts, likes, and clicks) as marketing lead for Intel factory Big Data pilot program.• Partnered with Siemens to develop joint messaging and collaterals, promoted in Automation World and similar publications, as well as joint industry speakerships.

Created global marketing strategy to generate worldwide developer interest in a new mobile operating system created with Nokia (MeeGo). Secured developers’ interest and loyalty by constructing a “tribal community” approach that fostered connection to, and ownership of, the OS.• Raised developer traffic to Intel’s AppUp Developer Center (IADC) by 52%, resulting in over 400 new MeeGo apps—earning formal recognition by the executive leadership team.

Developed new category for the small business and home network storage market. Led a collaboration with Microsoft to market the hardware/software combination and capture the new category together.• Executed strategy across key sectors: Total Addressable Market (TAM), Intel technology leadership, demand generation.• Incorporated isolated initiative into the corporate narrative, demonstrating relevance to broader PC story.

Grew business to produce 40% of total division revenue through business development strategy for Intel’s storage components division, forging customer relationships with LSI, IBM, Adaptec, and Emulex. Balanced customer wants with division priorities and budgets to meet market needs.

Launched and managed the e-commerce sales channel for Targus Group International during the .com era, leading the internet reseller channel relationships, marketing promotions and web based programs. Built the channel and Increased internet reseller revenue by 20% each quarter sequentially.

Managed a $300 million P&L for the Display & Accessories product categories and a $280 million P&L for the Networking product category for this leading computer distributor. Led marketing and business development teams to create market development plans including advertising, sales training and tools, customer retention programs, new business development programs, web based presence and large reseller customer events.