Retreat45 LLC is a consultancy delivering strategy and brand management expertise to small and medium-sized businesses.

Key Responsibilities:-Lead in strategic planning phase of the brand communication activities for the US Sports BU.- Ensure cross functional alignment to achieve brand objectives across digital, retail, experiential,events- Lead in the planning, briefing and optimization of all US media plans and partnerships.Lead in Category MWB planning and forecasting.- Provide strategic feedback and work on alignment with global counterparts regardingUS specific plans, tools, and activations- Manage cross functional alignment of category positioning.- Collaborate with cross functional leads and cross category leads to drive holistic and compellingbrand concepts and activations.- Ensure any US stories that are globally ranged are aligned on the US and Global ominchannelcalenda- Align with BU team to develop a yearly calendar of product launches and stories toinform the larger omni-channel plan- Lead in the development of strategic plan, calendar, and tool kits to inform own retail,media, social, experiential, PR, eComm and key account planning and execution- Responsible for driving the creation of a comprehensive multidimensional brandcommunication plan to be used to inform all brand activation interphases (campaigns,in-store, EIM , newsrooms, .com, sports marketing, etc.)- Manage a cross-functional team including digital and events, and a virtual teamincluding newsrooms and retail experience to ensure that a consistent and consumerrelevant message is brought to life in the US market across all key touchpoints

o Oversee all major brand campaigns on Nike.com and wholesale partners (DSG, Eastbay, Foot Inc, etc), including email, paid media and search.o Leader of a .com team of 10 that oversees all major initiatives across Nike.com and wholesale. Sits on Digital Brand leadership team, Nike+ leadership team, DTCV leadership team, and brand retail leadership team for cross-functional alignment. Digital first.o Directs weekly sessions to ensure we are hitting homepage alignment, key game plan milestones, sharing plans and creative with our merchandising partners and overall multi- channel consistency.o Improvement in storytelling and commerce experiences from Homepage (redesign), Gear-Up, Men's shopping (Nike Tee Shop), Holiday Gifting, to PDP.o Seamless alignment between Nike.com/wholesale.com and retail stores, including email.o Help drive profitable growth for cross-category and hit key performance indicator targets (conversion, ST, plan targets, visits, interaction rate, time spent).o The ultimate resource in Nike.com metrics, research insights and sound bites to elevate ecommerce acumen and share with brand partners for deeper education.o Lead a best in class cross-category team through the nike.com and wholesale vision, ensure all focuses are met through a collaborative team approach and that a healthy work environment is maintained.o Work in close partnership across all category brand, communications, functional, and design teams. Meet weekly to ensure game plan milestones are met, plans and briefs are developed and aligned from conception to launch.

o Deliver a premium end to end cross-category experience on Nike.com that is right for the consumer (HP, Men’s, Gear-Up, Gifting, Brand Story).o Directs weekly global and geo touch base sessions to ensure we are hitting homepage alignment, key game plan milestones, sharing plans and creative with our geo merchandizing partners and overall multi- channel consistency.o Improvement in storytelling and commerce experiences from Homepage (redesign), Men's shopping (Nike Tee Shop), Holiday Gifting, to PDP.o Seamless alignment between Nike.com and retail stores.o Helped drive profitable growth for cross-category and hit key performance indicator targets (conversion, ST, plan targets, visits, interaction rate, time spent).o The ultimate resource in Nike.com metrics, research insights and sound bites to elevate ecommerce acumen and share with brand partners for deeper education.o Lead a best in class cross-category team through the nike.com vision, ensure all focuses are met through a collaborative team approach and that a healthy work environment is maintained.o Built a close partnership across all Tier One Category teams and design teams. Meet weekly to ensure game plan milestones are met, plans and briefs are developed and aligned from conception to launch.

o Geo alignment across all territories for Homepage and cross-category story telling.o Seamless alignment between Nike.com and retail stores.o Created a COE for authoring and activating Nike.com content internally with platform partners.o Institutionalizing best practices for creative reviews and creative briefs among global categories and Geos.o Created localization processes and held global partners accountable to timelines for flawless global launches.o Successfully created a global digital gameplan with operational partners to take action against the "digital first" mindset.

Swift is a digital experience agency based in Portland, Oregon. We’re seasoned industry veterans with multi-faceted backgrounds which - combined with a passion for emerging technologies - inform every project we do. We pride ourselves on developing and delivering social strategy, content, mobile and web experiences for some of the world’s largest brands. Some of our clients include Nike, Disney, Starbucks, Hawaiian Airlines, Morgans Hotel Group, Oregon Shakespeare Festival, Tin House Books, Legacy Health, Black Diamond Equipment and the United Nations Foundation.SpecialtiesSocial media strategy and content development, Community Management, eCommerce and brand content strategy, design and development, measurement and optimization, search engine marketing and display advertising.

I absolutely love my job as a Senior Project Manager at FGI.com! At FGI.com, our motto is ‘Interactive For All’ – all platforms, all devices, all environments and all audiences. Our team of technical, creative, usability, and strategic experts builds brand and consumer experiences optimized for PCs, tablets, iPads, iPhones, Android devices, Windows Mobile and RIM handsets.I am lucky enough to manage all for these projects from scope, budget and scheduling to keeping the client very happy!Achievements:90% client retention rate - what a success!Producing Ecommerce solutions, CX (Community Experience - the UX of Social Media) strategy for a wide range of client types, and outside the box thinking on a continuous basis for clients new and old.Some of the tools we use:Performance Metrics & Analytics, Sitecore [Certified Partner Agency], Drupal, MODx, Dot Net Nuke, Expression Engine, EZ Publish, WordPress, Sharepoint, eCommerce Solutions, .NET, PHP, Coldfusion, HTML/CSS, XML, Javascript, jQuery, Dojo, AJAX, Flash, FBML (Facebook API), SQL Server, MySQL, HTML5, Adobe Creative Suite, Video Production, Editing & Transcoding.SpecialtiesWeb Design and Application Development, Graphic Design, Creative & Direction, Social Media Strategy & Integration, Online Marketing, SEO, SEM, PPC, Information Architecture, CMS & CMS Systems, Mobile & Tablet Optimization, Brand ID, Positioning & Strategy

Direct report to the Director and Senior Vice President of Business Development and Marketing. Served as specialist for multi-billion dollar corporation with direct management of ancillary programs producing $18 million in revenue. Project management and roll-out of new programs, marketing collateral, operations, long-range strategic planning and training.Achievements: Increased ancillary revenue from $10MM to $18MM in one yearDeveloped and produced new ancillary training programAccurately forecasted annual revenue growth based on strategic planning objectives Opened new enrollment channels via new target market with families not enrolled in centersConstructed and managed field representative team to assist in ancillary program growth for 2,000 centersDirected field operations on all programs with respect to marketing, selling and positioning via live presentations, webinars, conference calls and sales communications.Prepared monthly sales reports, and presented results to corporate management Developed and oversaw implementation of email marketing campaigns, direct mail, cross-selling, program launches and print media marketing

Direct report to the CEO and Vice President of Operations. Full responsibility for all national sales campaigns as well as local marketing for all franchisees. Managed all creative teams including advertising agency, PR firm and design firms. Spearheaded website advertising, search engine marketing and execution of franchise sales through tradeshows and websites. Accountable for advertising co-op fund, brand management, franchise sales marketing, logo approval, and training of new franchisees. Developed and implemented national marketing plans as well as local marketing plans and established marketing and sales benchmarks. Participated on national marketing panels for imaging technology as well as franchise sales.Achievements: Developed and implemented one year marketing plans and negotiated advertising sales contracts for franchise sales increasing by 50% every yearGrew franchise development by 25% by using PR strategies aloneCoordinated, organized and staffed all tradeshows for franchise sales and brand awareness. Grew brand awareness to recognized industry leader in 8 months.Wrote marketing manuals, sales manuals, marketing budgets and international expansion proposals for franchisee and franchisorDeveloped new recruitment strategies including internet advertising, webinars, PR, magazine advertising and franchise trade showsPublished articles for industry magazines relating to franchise business issues in the imaging industry