Kelly Case-Bonacci Email & Phone Number

San Francisco Bay Area

➢ KEY SUCCESS: 2024 Q3 (Q/Q) -- Paid media total visits: +35%; Campaign unique visitors: +69%; Engaged Demand: +12%; Qualified Demand: +3%; Marketing Sourced Pipeline: +66%.• Developed and executed global buyer journeys and evergreen awareness campaigns for Cisco's cloud and networking solutions.• Led ABM campaigns across AMER, EMEA and APJC regions using 6sense -- resulted in accelerated revenue growth.• Collaborated with Sales and Product teams to build go-to-market strategies, driving full-funnel marketing.• Leveraged audience personas, messaging and positioning to spearhead paid media.• Enabled sales teams with impactful tools to engage new prospects and foster cross-sell/upsell opportunities across AMER, EMEA, and APJC regions. Digital/Web Project Manager (Contract)• Managed the Meraki web team through a phased brand launch using agile methodologies.• Coordinated localization efforts in 10 languages with overseas developers and product managers.• Led the migration of the Meraki Marketplace to a new hosting partner, ensuring seamless transition of 200+ apps.• Volunteered for Cisco Crisis Response Team, including FEMA Incident Command training.

Denver, Colorado

This organization was extremely busy treating healthcare workers and regular patients during Covid-19. Their waitlists were 500+ deep. I was honored to assist their marketing team with the launch of their new brand. • Managed high-visibility national brand projects, collateral pieces and direct mail targeted to mental health professionals.

Denver, Co

➢ KEY SUCCESSES after launch of new brand marketing efforts:• Denver International Airport was named the best airport in the U.S. in the Wall Street Journal 2018 U.S. Airport Rankings.• Denver International Airport was named, for the first time ever, the #1 Airport in the U.S. in the prestigious annual 2018 Skytrax World Airport Awards. (https://www.cnn.com/2018SkytraxAwards)• 2017 J.D. Power North America Airport Satisfaction Study - Denver International Airport’s “Brand Image Performance” increased in ALL eight measures vs. 2016, including good reputation, passenger-focused, exciting and modern.• Built the customer-focused marketing and creative services teams to launch the new DEN brand (first in 22 years), all brand messaging and integrated marketing/communications plans to support the organization’s strategic goals. • Oversight for all creative marketing concepts and copy, campaign and digital content, event promotion and media plans including digital marketing such as SEM, keyword list development, display, native, social, mobile, retargeting, new welcome sign and geo-fencing for the airport and DEN Real Estate. • Responsible for the airport’s main website, FlyDenver.com, including content, development and maintenance.• Served as one of 8 members of the airport’s Design Review Committee that reviewed all proposals and construction for airport tenants and design/décor.• Additional responsibilities included: elevating customer experience, partnering with the public/media relations team, budget management/cost control, workforce/labor analysis, developing executive-level correspondence, customer messaging, brand policies and preparing presentations for use throughout the organization.

Denver, Colorado

➢ KEY SUCCESS: December 2014 (Y/Y) -- ResponsibleByNature.com recognized a 62% increase in total site traffic, a 72% increase in new visitors and a 62% increase in average daily visits. Additionally, 85% of all traffic directed to ResponsibleByNature.com stemmed from marketing paid media.• Management of strategic program development, planning, advertising campaigns, integrated advertising/marketing plans, media plans, creative development, website, marketing materials and measurement/analysis for the Xcel Energy brand. • Developed customer experience initiatives that achieved company and program goals for current and new product launches. • Developed corporate sports sponsorships and strategic partnerships from contract to execution and managed team relationships to ensure brand alignment, consistency and goal achievement (ROI). • Worked with company leaders to ensure consistent messaging and brand positioning in all eight states. • Oversight and management of multiple research resources to aid in tracking effectiveness of programs and initiatives. • Managed internal graphic design department, marketing agencies and other vendors through all projects including marketing, advertising, websites, operations and projects with legal/compliance/regulatory guidelines. • Pioneered the use of dedicated customer service agents for social media channels within the industry. Guest speaker at many conferences and webinars on the subject.• Annual budget management and forecasting of over $20 million.

• Built company social media platforms (Facebook, Twitter, You Tube, Flickr, and Blog) and established team of 35+ people involved in the day-to-day operation of the program. Fulfilled the role of the first social media manager for Xcel Energy. • Guided overall strategy for all digital properties (campaign website, mobile site, apps). • Oversaw, led and provided strategic guidance to advertising agency and other vendor partners. • Worked with internal team and vendors to consistently implement measureable tracking for all marketing programs. • Managed and forecasted annual budget of over $16 million.