Kelly Case-Bonacci work email
- Valid
- Valid
- Valid
Kelly Case-Bonacci personal email
Kelly Case-Bonacci phone numbers
Global leader of B2B customer engagement and demand generation strategy/execution to build and accelerate pipeline. Specializing in brand, paid media and full funnel targeted content/creative development.HIGHLIGHTS:• Over 15 years of experience in senior marketing roles spanning industries including technology, healthcare, energy, transportation and aviation.• Expertise in digital marketing strategy, ABM campaign management using 6sense and brand development, combined with project management across multiple platforms.• Proven ability to develop and implement scalable campaigns, optimize customer buyer journeys and drive revenue growth.• Strong leadership in cross-functional teamwork, stakeholder management and the ability to drive high-visibility marketing initiatives with digital strategy designed to increase awareness and pipeline.• In-depth knowledge of B2B marketing funnels, lead generation and marketing automation as well as programmatic advertising, display, paid social, SEO, SEM, conversion optimization and ABM.• Proficiency with analytics platforms (Google Analytics, Adobe Analytics, Power BI) and martech tools like 6sense, Marketo, Eloqua and Salesforce. Passionate about leveraging data-driven insights to create impactful, measurable results.SPECIALTIES: Brand Development and Management, ABM Campaign Management, Digital Demand Gen Marketing, Paid Media, Content/Creative Development, Process Implementation/Improvement, Relationship Building, Sales Enablement, Stakeholder Management, Vendor/Agency Partner Management.SUPERPOWER: I am an experienced big picture strategic thinker, but also able to dig into the details and execute flawlessly.WHAT I AM LOOKING FOR:• A really good group of people to collaborate with -- sense of humor a plus!• A forward-thinking company that trusts and values it’s remote workers.• An individual contributor role where I can use my expertise, wisdom and adaptability to manage and execute a range of projects flawlessly.
-
Senior Global Digital Marketing Demand Generation LeaderCisco Sep 2021 - Nov 2024San Francisco Bay Area➢ KEY SUCCESS: 2024 Q3 (Q/Q) -- Paid media total visits: +35%; Campaign unique visitors: +69%; Engaged Demand: +12%; Qualified Demand: +3%; Marketing Sourced Pipeline: +66%.• Developed and executed global buyer journeys and evergreen awareness campaigns for Cisco's cloud and networking solutions.• Led ABM campaigns across AMER, EMEA and APJC regions using 6sense -- resulted in accelerated revenue growth.• Collaborated with Sales and Product teams to build go-to-market strategies, driving full-funnel marketing.• Leveraged audience personas, messaging and positioning to spearhead paid media.• Enabled sales teams with impactful tools to engage new prospects and foster cross-sell/upsell opportunities across AMER, EMEA, and APJC regions. Digital/Web Project Manager (Contract)• Managed the Meraki web team through a phased brand launch using agile methodologies.• Coordinated localization efforts in 10 languages with overseas developers and product managers.• Led the migration of the Meraki Marketplace to a new hosting partner, ensuring seamless transition of 200+ apps.• Volunteered for Cisco Crisis Response Team, including FEMA Incident Command training. -
Senior Marketing Project Manager (Contract)Eating Recovery Center Sep 2020 - Mar 2021Denver, ColoradoThis organization was extremely busy treating healthcare workers and regular patients during Covid-19. Their waitlists were 500+ deep. I was honored to assist their marketing team with the launch of their new brand. • Managed high-visibility national brand projects, collateral pieces and direct mail targeted to mental health professionals. -
Senior Director, Marketing, Digital And BrandDenver International Airport - City & County Of Denver Dept Of Aviation Aug 2015 - Jan 2019Denver, Co➢ KEY SUCCESSES after launch of new brand marketing efforts:• Denver International Airport was named the best airport in the U.S. in the Wall Street Journal 2018 U.S. Airport Rankings.• Denver International Airport was named, for the first time ever, the #1 Airport in the U.S. in the prestigious annual 2018 Skytrax World Airport Awards. (https://www.cnn.com/2018SkytraxAwards)• 2017 J.D. Power North America Airport Satisfaction Study - Denver International Airport’s “Brand Image Performance” increased in ALL eight measures vs. 2016, including good reputation, passenger-focused, exciting and modern.• Built the customer-focused marketing and creative services teams to launch the new DEN brand (first in 22 years), all brand messaging and integrated marketing/communications plans to support the organization’s strategic goals. • Oversight for all creative marketing concepts and copy, campaign and digital content, event promotion and media plans including digital marketing such as SEM, keyword list development, display, native, social, mobile, retargeting, new welcome sign and geo-fencing for the airport and DEN Real Estate. • Responsible for the airport’s main website, FlyDenver.com, including content, development and maintenance.• Served as one of 8 members of the airport’s Design Review Committee that reviewed all proposals and construction for airport tenants and design/décor.• Additional responsibilities included: elevating customer experience, partnering with the public/media relations team, budget management/cost control, workforce/labor analysis, developing executive-level correspondence, customer messaging, brand policies and preparing presentations for use throughout the organization. -
Group Manager/Director, Advertising, Digital Marketing And Brand StrategyXcel Energy Dec 2011 - Jun 2015Denver, Colorado➢ KEY SUCCESS: December 2014 (Y/Y) -- ResponsibleByNature.com recognized a 62% increase in total site traffic, a 72% increase in new visitors and a 62% increase in average daily visits. Additionally, 85% of all traffic directed to ResponsibleByNature.com stemmed from marketing paid media.• Management of strategic program development, planning, advertising campaigns, integrated advertising/marketing plans, media plans, creative development, website, marketing materials and measurement/analysis for the Xcel Energy brand. • Developed customer experience initiatives that achieved company and program goals for current and new product launches. • Developed corporate sports sponsorships and strategic partnerships from contract to execution and managed team relationships to ensure brand alignment, consistency and goal achievement (ROI). • Worked with company leaders to ensure consistent messaging and brand positioning in all eight states. • Oversight and management of multiple research resources to aid in tracking effectiveness of programs and initiatives. • Managed internal graphic design department, marketing agencies and other vendors through all projects including marketing, advertising, websites, operations and projects with legal/compliance/regulatory guidelines. • Pioneered the use of dedicated customer service agents for social media channels within the industry. Guest speaker at many conferences and webinars on the subject.• Annual budget management and forecasting of over $20 million. -
Manager, Advertising, Digital And Social MediaXcel Energy Apr 2008 - Nov 2011• Built company social media platforms (Facebook, Twitter, You Tube, Flickr, and Blog) and established team of 35+ people involved in the day-to-day operation of the program. Fulfilled the role of the first social media manager for Xcel Energy. • Guided overall strategy for all digital properties (campaign website, mobile site, apps). • Oversaw, led and provided strategic guidance to advertising agency and other vendor partners. • Worked with internal team and vendors to consistently implement measureable tracking for all marketing programs. • Managed and forecasted annual budget of over $16 million.
Kelly Case-Bonacci Skills
Kelly Case-Bonacci Education Details
-
Journalism, Emphasis Advertising
Frequently Asked Questions about Kelly Case-Bonacci
What is Kelly Case-Bonacci's role at the current company?
Kelly Case-Bonacci's current role is Senior Digital Marketing Manager | Brand Strategy | ABM | Integrated Marketing | Demand Generation | Go-to-Market Strategy | Asana | NCAA Athlete Mom | Coffee is Fuel.
What is Kelly Case-Bonacci's email address?
Kelly Case-Bonacci's email address is ke****@****rgy.com
What is Kelly Case-Bonacci's direct phone number?
Kelly Case-Bonacci's direct phone number is +130334*****
What schools did Kelly Case-Bonacci attend?
Kelly Case-Bonacci attended University Of Colorado Boulder.
What skills is Kelly Case-Bonacci known for?
Kelly Case-Bonacci has skills like Advertising, Brand Management, Marketing Strategy, Social Media Marketing, Program Management, Strategy, Integrated Marketing, Brand Development, Marketing, Creative Direction, Seo, Corporate Communications.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial