• Developed communication strategies in support of association priorities, enhancing member engagement and legislative initiatives to all audiences• Developed, implemented and managed public relations and safety outreach programs including state-wide Share the Road programs• Managed content for social media • Curated content on current industry issues of interest to members/stakeholders for association publications and events, including presenters for annual conference, 40 Under 40 Council, etc. • Created original content for editorial opportunities

• Lead PR/communications efforts promoting safety, innovation, diversity and other strategic priorities• Oversee crisis communications processes including 24/7 support• Provide executive communications support externally through speaking and media opportunities • Design a Leadership Conference for more than 600 frontline management team members• Align FedEx Freight's Corporate Social Responsibility initiatives with the enterprise strategy

• Provided strategic communications counsel to FedEx Freight officers that supports their business objectives and the Living People-Service-Profit culture• Served as communications lead for special projects by creating, executing and measuring communications plans

• Pitched story ideas to local and national news outlets and manage media inquiries to promote exhibitions, special events, Children’s Theatre productions and Museum School classes• Developed and wrote content for social media (Facebook, Instagram, Twitter), museum blog and quarterly membership publication• Wrote and distributed press releases weekly; managed publicity calendar• Served as liaison to museum and non-profit groups; sought potential community partnerships • Assisted in special event planning

• Established new regional chapters and planned quarterly meetings for each, which entailed soliciting sponsors, speakers and attendees; managing vendor contracts; coordinating speaker travel; managing registration • Developed new fundraising programs for the TXTA Foundation (a 501c3 organization) and Legislative Victory Fund• Developed and managed Emerging Leaders Council; recruited speakers, conducted surveys• Identified and recruited new members in Texas and surrounding states• Outlined, assigned, wrote and revised editorial; developed and maintained production schedule for each issue of The Steering Wheel

• Outlined, assigned, wrote and revised editorial; developed and maintained production schedule for each issue of Arkansas Trucking Report which has a national circulation of more than 25,000 • Created and distributed promotional and registration materials for all events • Assisted in event planning including conferences with 300+ attendees• Solicited sponsors, speakers and attendees for all events via direct and mass marketing as well as managing travel and hotel arrangements• Introduced current and potential members to the association; created and distributed information packets and conducted informative presentations • Wrote and distributed press releases; responded to media inquiries • Identified and recruited new members in Arkansas and surrounding states• Updated and maintained website

• Outlined, assigned, wrote and revised editorial; developed and maintained production schedules, assigned and scheduled photo shoots, conceptualized, created and sold print advertisements for ten association publications (43 total publications annually)• Issued invoices and maintained all financial records • Negotiated printing costs and managed contracts