Kelly Grant Email & Phone Number

Canada

Canada

Rumble Boxing Studios offer a one-of-a-kind badass fitness experience, with a fight club meets nightclub vibe. We bring together a high-intensity boxing workout with the powerful platform of group fitness.As the Director of Marketing, I:- Create and manage approved annual marketing plan, budget and campaigns that meet brand guidelines and build brand equity by delivering relevant, meaningful communications and experiences.- Drive brand growth by ensuring high-quality deliverables are produced on time and within budget - Develop and execute creative, innovative strategies for entering new markets, building national brand value and recognition - Establish multi-channel marketing communications plans using email, SMS, social, digital campaigns and web content - Uphold clear standards in copywriting, tonality, brand guideline expectations and approval process to ensure a high degree of quality is upheld across all markets - Leverage trends and best practices to drive innovative, effective communications strategy - Manage external agencies and contractors to ensure all projects and parties remain aligned with the business’ vision and goals - Stay up to date on new media technology, techniques and strategies, finding ways to integrate them into current plans - Mentor, coach and build a cohesive marketing team - Keep track of the marketing budget, monitor competitors and market trends, and maintain strong working relationships with all internal and external stakeholders.

Vancouver, Canada Area

The Jim Pattison Auto Group encompasses 28 locations in Western Canada, representing 16 automotive brands.Govern the entire marketing department while building and integrating strategic marketing plans. Define monthly and quarterly marketing budgets and oversee KPI reporting.Work alongside AG President while managing a team of 6 direct reports: 3 Marketing Managers, Marketing Specialist, Content & Social Media Specialist, and Social Media Advertising Specialist. Restructured the marketing team, clearly defining roles. Create new in-house processes for marketing team and store GMs, streamlining team efforts. Control monthly push programs for key automotive brands. Analyze high-value action items from consumers and extract critical conversion data. Conceive customer relationship marketing efforts, including contests. Develop media plans and source media exposure opportunities. Key Achievements: ● COVID response: Launched a Digital Retailing project across 26 store websites, encouraging online vehicle purchases. Liaised with OEMs (Original Equipment Manufacturers), trained all General Managers and Business Managers. Created a marketing strategy to promote the new online offering to consumers. Conceptualized the ‘Pick Price Purchase Program,’ a COVID timely initiative with applicable long-term post-pandemic messaging. ● Joined the RFP process for all new Auto Group websites, resulting in improved web traffic and improved SEO. ● Assisted Volvo Canada in vetting and researching vendors for the Volvo Canada Digital Retailing Task Force. ● Crafted and deployed marketing plans for 2 store openings in the Winnipeg market.● Created marketing budgets for 22 dealerships/stores and 4 departments: New, Used, Parts & Service. Collaborated closely with GMs and Office Managers to reconcile financials and forecast based on future dealership spend.

Vancouver, Canada Area

Planned and executed integrated marketing programs for the MR MIKES SteakhouseCasual brand and restaurants. Worked in a strategic and creative capacity, overseeing the marketing team, to deliver outstanding results quarter after quarter.Responsibilities:• Created and executed all marketing programs & initiatives from start to finish• Developed briefs and works alongside agency partners & internal stakeholders• Gained the alignment of key internal and external stakeholders• Worked with key partners (creative agencies, printers) & internal stakeholders to define, implement and execute resulting tactics and initiatives• Conducted post-mortems on the effectiveness of each project towards driving customers to restaurants• Ensured that all programming, branding and materials seen by guests were consistent with brand positioning• Analyzed results and developed recommendations for new initiatives and promotions• Managed the marketing budget, including budget forecasting - ensured effective and efficient use of department spend• Continually stayed informed of marketing trends to ensure marketing activities remained current, targeted and effective• Identified sponsorship opportunities to increase brand awareness• Provided support, structure and leadership to the marketing team

Richmond, Bc

• Develops all marketing strategies for Cowell Auto Group.• Contributes and executes on operational strategies for all departments.• Prepares and executes on all franchise and organizational marketing budgets. • Initiates, develops and executes all marketing related activities for Audi of Richmond, Cowell Volkswagen, Jaguar Richmond, Land Rover of Richmond, and Cowell Auto Group..• Development of all collateral, including advertising, social media, sales tools and collateral, including content, images and design.• Devises and implements all methodologies for the direct marketing campaigns.• Development and execution of advertising campaigns for Cowell Auto Group Sales and Fixed Operations offering (including media buying).• Builds, maintains and executes all advertising plans and budgets.• Monitors, measures and analyzes the effectiveness of all programs and makes proper recommendations based on an understanding of the competitive landscape and supportive data.• Ensure appropriate branding both internally and externally.• Conducts market research to analyze competitors, determine brand perception, evaluate new market penetration, and understand client needs to support service and market development.• Develops and executes public relation and guerilla marketing programs and projects that effectively promote the brand, company and its offerings.• Participates in setting annual/long-term corporate objectives that promotes growth and maximize business opportunities.• Prepares long-term strategic and marketing plans and assists to establish specific sales objectives.

Vancouver, Bc

• Managed and effectively ran Hastings marketing department on a daily basis. Oversaw all Marketing activities for Hastings.• Determined Hastings best course of action for marketing the product. Using experience with media buys, promotions and research promoting Hastings in the Lower Mainland as an entertainment destination.• Executed all promotions, marketing activities and on-site activities; from proposal stages to promotional wrap-up.• Delegated and assigned tasks through the marketing department. Acknowledging staff members strengths to allow their positive skills to shine.• Demonstrated ability to interact and cooperate with all company employees.• Built trust, values others, communicates effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.

Vancouver, Bc

• Hired to bring a unique and “fun” sound to the Adult Contemporary radio station.• Develops unique show ideas to increase weekend listenership.• Monitors daily activity in the Vancouver marketplace to execute knowledgeable, education and local shows.• Directly relating to all listeners, by giving them a fun and educational show.• Building strong relationships within the CTV Radio building, by networking with employees of QMfm, The Beat 94.5, Talk 1410 and The Team 1040.

• Proactive team player that promoted and represented the radio station on air and off.• Built and worked with all department of Standard Radio Vancouver. Developed strong personal relationships, monitored progress and attained corporate team goals. • Re-energized the radio format to make it fresh and faster paced. Listened and tracked audience feedback to determine their desires. With this data programmed music software to reflect this new direction. Improving the stations sound so that is was more upbeat and positive. • Monitored positive and negative listener feedback and inquiries, via phones and email. Using an approachable and personable manner, delivered a knowledgeable and honest answer. • Created a personal and long lasting relationship with the audience.