Kelly Chen Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

• Direct comprehensive marketing projects, including digital campaigns, event promotions and stakeholder communications, ensuring alignment with business objectives and brand guidelines• Act as primary liaison between the Marketing Communications department and various business units, facilitating strategic planning and execution of marketing initiatives• Develop and manage project plans, timelines, budgets, and creative briefs, coordinating with internal teams and external vendors to ensure timely and accurate project delivery• Work closely with recruitment team to shape messaging for campaigns targeting prospective students, enhancing enrollment efforts through strategic communication• Compile and present campaign performance reports, providing insights and recommendations to stakeholders for continuous improvement and strategic alignment

Vancouver, British Columbia, Canada

• Launched company specializing in the retail of punny designs and artwork of tote bags, greeting cards and stickers• Achieved profitable status within 1 month after business launch, and recognized as top shop for gifts in Canada• Orchestrate complete lifecycle of product lines, including research and development, artwork design, pricing strategy formulation, manufacturing, and distribution management• Oversee the management of Kellybean Studio’s social media presence, maintaining active engagement on Instagram and TikTok platforms

Burnaby, British Columbia, Canada

• Pioneered marketing department, leading a team of 3 marketing individuals• Achieved 126% LinkedIn follower increase, 36% website user increase, and 43.6% session duration increase within a year• Lead marketing strategy, including branding, campaigns, social media, events, content creation and sales collateral• Managed annual marketing budget exceeding $60K to maximize impact of promotional activities• Garnered the Belmar Identity Award within 3 months of promotion - this quarterly accolade acknowledges individuals who excel in their roles while embodying the organizational core values

Vancouver, British Columbia, Canada

• Crafted captivating copy and effectively managed social media activities for all Daily Hive Instagram accounts, amassing a collective following of 1.3 million users• Created sponsored content for prominent brands including PetSmart Canada, HelloFresh, Live Nationa, SkipTheDishes, Wealthsimple, and more• Teamed up with Hive Labs social media and creative copywriting teams to ideate concepts for RFPs - conceptualized, formulated and presented ideas for brands such as Warehoos, Budweiser, and KPMG• Coordinated efforts within the AirTable platform with campaign managers to establish and maintain daily posting schedules for content dissemination across the Daily Hive network• Formulated a comprehensive social media strategy - creating graphics and copy for the @hivelabsdh Instagram account, tailored exclusively for Hive Labs audiences

Burnaby, British Columbia, Canada

• Developed company-wide rebrand strategy with supporting marketing collateral (Website, Google Slide Decks, E-mail Signatures)• Organized website rebrand strategy, resulting in 633% increase in session time and 128% increase in session duration• Project managed 4-month B2B Salesforce marketing campaign amongst 4-person team• Composed internal and external marketing copy for website, customer success stories, blog posts, social media, and email marketing• Produced photography and videography to showcase events and company culture

Vancouver, Canada Area

• Spearheaded marketing department strategy and execution, resulting in 15% growth in revenue• Led brand redesign of brand book, sales collateral, social media and website• Reduced marketing expenses by 50% and developed influencer affiliate program, resulting in 35% Instagram growth over 9 months• Worked jointly with 3 team members to create weekly e-blasts and blog posts through Mailchimp and Shopify, which led to 16% increase in email subscribers• Conducted quarterly competitive analysis for top 20 competitors in the B2C children’s apparel industry

Vancouver, Canada Area

• Generated 600,000+ YouTube views by producing and editing engaging videos to create global awareness• Increased YouTube subscribers by 35% through optimization of videos for sharing on social media, press releases, and sales presentations• Created video campaign strategies to align with cross-departmental strategies, reach more viewers and generate leads• Traveled internationally to film and direct video case studies, interviews, and global trade show campaigns

Vancouver, Canada Area

• Produced and edited engaging videos to create brand awareness while generating leads• Involved with every stage of creative video development (script writing, storyboard, production, post-production) • Designed interactive Canvas ads on Facebook for product launches • Created and posted visual content for Avigilon’s Instagram page

Vancouver, Canada Area

• Created marketing material using Adobe Photoshop • Collaborated with 5 members to implement social media campaigns • Monitored social media analytics to maximize amount of customers and measured traffic activity • Used Google Drive and Microsoft Excel to organize marketing materials and events

Vancouver, Canada Area

• Communicated with building materials client, and delivered marketing material according to their vision• Collaborated with a team of 5 in executing creative assets (website, videos, brochures)• Edited video footage for a professional commercial using Adobe Premiere

Vancouver, Canada Area

• Hired full-time after 4-month co-op term• Created marketing material and managed social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest), making sure they are updated daily • Implemented social media strategies, and developed social media calendars on Microsoft Excel and Google Drive • Monitored social media analytics to maximize customers and measure traffic activity • Created weekly blog articles surrounding event planning and business tips

Vancouver, Canada Area

• Updated social media platforms (Twitter, Facebook, Instagram, Pinterest, YouTube) and interacted with audience • Improved social media growth for WhattoZee by 95%• Communicated with 2 clients and made social media calendars for their activities/events• Designed pictures to upload on social media for WhattoZee and clients • Created video marketing material and blog posts for WhatToZee

Diploma, Marketing Management - Communications, 4.0

Activities and Societies: BCIT Mentorship Program, Peak Leadership Program, BCIT Marketing Association• Cohort-based program that provides.

Bachelor Of Media Studies, Media

• Enrolled in a Digital Media graduate class while studying in the UBC Bachelor of Media Studies Program

Bachelor Of Media Studies, Communication And Media Studies, 3.85

Activities and Societies: Shinerama UBC, Arts Co-op Program, UBC Access and Diversity, UBC Residence, Arts Co-op Students' Association•.