Executive Director, B2B Enterprise Marketing
CurrentHead of marketing for B2B Enterprise Segments - Hospitals and Health Systems, Health Plans, and Employers.
Aug 2023 - Present
AeroLeads people directory · profile
Kelly Chtcheprov Email & Phone Number
Head of B2B Marketing @ Labcorp | MBA, Healthcare Marketing
at
Labcorp
2 work emails found
@labcorp.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of B2B Marketing @ Labcorp | MBA, Healthcare Marketing
Location
Apex, North Carolina, United States
Who is Kelly Chtcheprov? Overview
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Quick answer
Kelly Chtcheprov is listed as Head of B2B Marketing @ Labcorp | MBA, Healthcare Marketing at Labcorp, based in Apex, North Carolina, United States. AeroLeads shows a work email signal at labcorp.com and a matched LinkedIn profile for Kelly Chtcheprov.
Kelly Chtcheprov previously worked as Executive Director, B2B Enterprise Marketing at Labcorp and Head of Marketing, Health Systems at Labcorp. Kelly Chtcheprov holds Master Of Business Administration (M.B.A.), Health Sector Management, Marketing from Duke University - The Fuqua School Of Business.
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Email format at Labcorp
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{first}.{last}@labcorp.com
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Profile bio
About Kelly Chtcheprov
With over 10 years of experience in growth marketing and business strategy, I am passionate about creating innovative solutions that improve access, affordability, and outcomes for patients. As the Head of Marketing for Health Systems at Labcorp, I design and execute marketing strategy to grow the company’s revenue and margins across all 7 national operating divisions, positioning Labcorp as the preferred laboratory partner for health systems.I have a strong background in healthcare, with an MBA in Health Sector Management and Marketing from Duke University, and a BA in Journalism and Mass Communication from UNC. I also co-founded Bottle Theory, an award-winning craft beer and wine shop, where I developed local, integrated marketing campaigns based on census data and buying patterns. Additionally, I am an adjunct professor at UNC School of Media and Journalism, where I teach digital media and design. I have been recognized for my creative work with Webby and Emmy nominations for a documentary website on water conservation. I am excited to work on fast-paced projects that leverage my skills and expertise in biopharmaceuticals, market planning, and executive visibility.
Listed skills include Adobe Creative Suite, Social Media, Indesign, Information Graphics, and 26 others.
Current workplace
Kelly Chtcheprov's current company
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16 roles · 15 years
Kelly Chtcheprov work experience
A career timeline built from the work history available for this profile.
Head Of Marketing, Health Systems
CurrentHead of marketing strategy for health system customer segment, aligning marketing objectives with business goals, positioning Labcorp as the preferred laboratory partner for health systems.Design and execute marketing strategy to grow the company’s Hospital and Health Services revenue and improve margins across all 7 national operating divisions.Develop deep understanding of customer segments, competitor analysis, and market trends to inform go-to-market strategy, content, and campaigns.
Jul 2022 - Present
Chief Of Staff And Sr. Director, Office Of The Ceo
Served as a member of the Executive Committee (EC) and attended all EC meetings and Board of Directors meetings during a global pandemic.• Identified and led strategic projects to support the company’s pandemic response: Collaborated with the White House and Operation Warp Speed to offer no cost testing; Represented Labcorp in coalitions with other Fortune 500 companies; Directed launch strategy, content, and media relations for Pixel by Labcorp, the first at-home COVID collection kit to receive FDA authorization. • Developed and executed key initiatives to drive enterprise brand value. Initiatives include: leading the Labcorp brand team and agency partners to create a new brand identity, visual expression, and value proposition based; Creating content for key M&A management presentations.• Oversaw internal and external engagement strategy and key messages for the CEO including media appearances and quarterly earnings calls. Prioritized engagement with customers, government officials, and employees. Initiated first ever global employee town hall to increase executive visibility and drive employee engagement.• Led Office of the CEO transformation, driving collaboration across C-Suite.• Mentored high-potential women and formed a steering committee to reimagine the company’s Leadership Development Program.
Apr 2021 - Jul 2022
Deputy Chief Of Staff And Director, Office Of The Ceo
Chief of Staff to the CEO, overseeing relationships with external stakeholders, key internal talent, and the executive committee.Developed robust engagement plan for CEO across internal and external stakeholders.Led strategic projects, including the visual rebranding of the company.
Jan 2020 - Apr 2021
Director Of Corporate Strategy
• Led the commercial launch of phlebotomy-based lab testing on the direct-to-consumer platform, Pixel by LabCorp™, launching over 100 assays on the direct-to-consumer e-commerce website.• Created the go-to-market strategy and content for the first at-home COVID-19 collection kit to receive emergency use authorization by the FDA.• Worked cross-functionally with web developers, medical directors, attorneys, and revenue cycle management to create content and pricing for Pixel by Labcorp.• Redesigned LabCorp’s opt-in clinical trial patient recruitment program leading to more than 200,000 new patients registering.
Jun 2018 - Jan 2020
Co-Founder
Current
Bottle Theory
Co-founded Bottle Theory, an award-winning craft beer and wine shop. Created local, integrated marketing campaigns based on census data and buying patterns. Developed business positioning and brand-level messaging and content.Managed day-to-day operations and finances, leading a full-time staff.
Jan 2021 - Present
Adjunct Professor
Current
Unc School Of Media And Journalism
Aug 2018 - Present
Adjunct Professor
Feb 2019 - May 2019
Marketing Manager - Intern
May 2017 - Aug 2017
Design And Marketing Manager
2012 - Jul 2016
Founder & Ceo
Kelly & Pavel Design
An e-commerce retail business and wholesale manufacturing company founded in 2012 and acquired in 2016.
Aug 2012 - Apr 2016
Infographic Designer (Contract)
Create infographics, landing pages, PowerPoint presentations, motion graphics, and additional marketing materials.
2014 - 2015
~1 yr
Fellow
Powering A Nation
Create motion graphics for the site, 100gallons.org, as well as direct all visual presentation including site design, graphic presence and video titles.
Jan 2012 - Jul 2012
Visual Managing Editor
Led 250 staff members and 13 editors in print and digital storytelling.Initiated the first full redesign in over 10 years.
May 2011 - May 2012
Art Director
Bean & Leaf Magazine
Led the team of designers to create and publish this start-up magazine in print and as an iPad app (available in the App Store).
Aug 2011 - Jan 2012
Graphics Intern
Jun 2011 - Aug 2011
3 education records
Kelly Chtcheprov education
Master Of Business Administration (M.B.A.), Health Sector Management, Marketing
Duke University - The Fuqua School Of Business
Bachelor’S Degree, Editing And Graphic Design
Unc School Of Media And Journalism
B.A., Journalism And Mass Communication, Editing And Graphic Design
University Of North Carolina At Chapel Hill
FAQ
Frequently asked questions about Kelly Chtcheprov
Quick answers generated from the profile data available on this page.
What company does Kelly Chtcheprov work for?
Kelly Chtcheprov works for Labcorp.
What is Kelly Chtcheprov's role at Labcorp?
Kelly Chtcheprov is listed as Head of B2B Marketing @ Labcorp | MBA, Healthcare Marketing at Labcorp.
What is Kelly Chtcheprov's email address?
AeroLeads has found 2 work email signals at @labcorp.com for Kelly Chtcheprov at Labcorp.
Where is Kelly Chtcheprov based?
Kelly Chtcheprov is based in Apex, North Carolina, United States while working with Labcorp.
What companies has Kelly Chtcheprov worked for?
Kelly Chtcheprov has worked for Labcorp, Bottle Theory, Unc School Of Media And Journalism, Elon University, and Cisco.
How can I contact Kelly Chtcheprov?
You can use AeroLeads to view verified contact signals for Kelly Chtcheprov at Labcorp, including work email, phone, and LinkedIn data when available.
What schools did Kelly Chtcheprov attend?
Kelly Chtcheprov holds Master Of Business Administration (M.B.A.), Health Sector Management, Marketing from Duke University - The Fuqua School Of Business.
What skills is Kelly Chtcheprov known for?
Kelly Chtcheprov is listed with skills including Adobe Creative Suite, Social Media, Indesign, Information Graphics, Graphic Design, Marketing, Email Marketing, and Illustrator.
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