Build relationships with hundreds of donors across the southern US in support of our non-profit organization; Spend time with them to encourage them personally and energize them to support key projects with our work all around the globe.

Lead marketing programs for IT consulting groups in the U.S. market, focused on CIO advisory and tech transformation services. Directed project and creative teams to develop digital marketing campaigns for lead generation, sales growth and brand positioning goals. Collaborated with practice executives, partners, and creative teams to design and deliver effective marketing plans and tactics, using digital, traditional and social media outreach.

For nearly a decade Enterhealth has been delivering the best possible care for addiction treatment by offering a science-based alcohol and drug addiction treatment program, both residential and outpatient, and now virtually through telepsychiatry and teletherapy services. Our programs and protocols were designed by a team of eminent physicians and experts who are determined to dramatically improve lives by improving outcomes.

Management Consulting Marketing (on contract)Led marketing projects and programs for People& Change and Healthcare groups of KPMG. Directed project teams and developed marketing campaigns and programs to support marketing plans to deliver on business growth and brand positioning goals. Collaborated with practice executives, partners and creative teams to deliver the appropriate marketing tactics required including digital campaigns, hosted client events, industry conferences, and social media outreach to build KPMG brand within the management consulting market.

Developed and led all B2B marketing programs to support client acquisition and retention for first and largest m-health provider. Led team of marketing professionals to develop and deploy digital campaigns and programs which have increased lead generation by four-fold in first six months using new creative, additional team training and implementing a new marketing automation system to support digital marketing strategies. Collaborated with CMO, CSO and sales executives to support key sales opportunities, managed speaking platforms and conferences to position the brand as industry thought leader.

Planned and directed all marketing programs for two of the largest units of the firm. Promoted BPO and technology solutions for payers and providers including complex claims processing, reimbursement integrity solutions, coding and consulting; and core services such as medical document and image management. Led marketing and creative teams to develop lead generation campaigns using integrated, online and traditional programs to drive business growth. Managed Government unit programs to state and federal agencies including State Revenue and Tax agencies and U.S. Department of Veterans Affairs.

Drove marketing strategy and implementation for Optum Government Solutions group and its independent policy consulting brand, The Lewin Group. Led team of marketing professionals and coordinated the work of central creative resources to develop campaigns to position OptumInsight and Lewin brands targeting key prospects and clients. Supported client building strategies across state and federal agencies including State Medicaid agencies (35 clients) CMS, Veterans Affairs, Dept. of Defense, and NIH. Worked collaboratively with executives to develop marketing programs to introduce new health care IT solutions and drive sales growth. Selected to serve on Brand Council to successfully rollout new brand implementation.

Led marketing strategy and implementation for Health Information Exchange (HIE) and Health Information Technology (HIT) offerings for one of largest divisions of ACS. • Primarily responsible for creating and implementing a new integrated marketing program designed to increase targeted market penetration and expand existing client relationships. • Led development of consolidated HIT messaging via new client and online events and media channels. Streamlined products “stories” for more compelling impact in market.

Led team of marketing and business development professionals for the ITO unit of ACS. Developed strategic direction for business growth and an improved market reputation for the organization. Focused on increasing market awareness,building the business pipeline and improving internal and external communications.

Business expert to the eds.com online team. Key projects included process mapping and design of all marketing and communications processes; redesign strategy and process for direct client communications to improve add-on sales into current client base. Led development team to design Global Marketing Dashboard for executive leadership team, for tracking, measurement and reporting marketing campaigns effectiveness.

Leader responsible for global strategy, marketing and communications for Global Healthcare Industry unit, a $2 billion division of EDS. Supported programs for both government and commercial healthcare units including strategy development, launch planning, product plans and programs including product positioning, sales support, lead tracking, media & analyst relations and employee communications.

Led strategic marketing planning and programs for Business Transformation Outsourcing division. EDS consulting group task of delivering IT and business process assessments to clients and prospects, creating increased opportunities to sell EDS’ higher-value offerings. Launched new divisional brand and defined strategic market initiatives for 2007. Supported executive communications, media, analyst and third-party relations, along with alliance marketing, employee communications and sales support for top global opportunities.

Leader responsible for global strategy and product marketing for Business Process Outsourcing (BPO) Services, a $3 billion division of EDS. Managed market strategy for two emerging product lines, Finance and Accounting (F&A) and Supply Management (SM) Services. Supervised marketing strategy and programs for CRM Services, Financial Services product lines, and for EDS HR joint venture, ExcellerateHRO, including initial strategy development, research and launch planning. Led team of professionals to deliver product plans and programs including product positioning, sales support, lead tracking, media & analyst relations and employee communications

Directed all marketing, communications, government and community relations programs for commercial real estate brokerage & development firm. Worked directly with CEO, President and CFO to design the business and market strategy supporting key regional projects for clients such as Wal*Mart, Chick- Fil-a, Starbucks and Lowes.

Global communications and marketing manager for “start –up” operation; Enterprise Solutions; a joint initiative of EDS and Kearney targeting enterprise applications (ERP) market to deliver consulting and enterprise applications installation. Developed customized plans for Americas, Europe and Asia Pacific. Led design and development of global employee knowledge center website. Marketing liaison to SAP, Oracle, and PeopleSoft. Corporate representative to MIT Media Lab.

Led team of marketing pros to design and deliver results for unit. Strengthened alliance relationships with key clients, including Hilton, Continental Airlines, SystemOne, Amadeus, Lufthansa, Cunard Lines. Created targeted industry relations plans to build unit awareness and influence in transportation industry focused on media, associations and industry governing bodies