•Collaborate with marketing, sales, and aestheticians to develop educational presentations and maketing assets for 5 aesthetic device products, which are featured at conferences and events to increase sales.•Train 1,500+ domestic and international aestheticians on facial nanotechnology science, benefits, treatment techniques, and guidelines while building brand awareness, customer relationships, and loyalty.•Improve user experience and increase sales by developing advanced treatment protocols incorporating nanotechnology device with other aesthetic modalities.

Community Leader & Marketing Director at Esthetician ConnectionCommunity Leader at Women Empowered in Cannabis

• Establish marketing processes to improve key performance indicators, resulting in ~$3,769,150.97 in sales. • Develop marketing performance tracking system to analyze data and optimize strategic plans, resulting in 233% increase in Facebook page visits.• Oversee and manage team of 7 internal influencers including acquisition, activity coordination, and performance tracking, which increased social media following.• Coordinate cross-functionally with CEO, Owners, Customer Service team, and Accounting to execute final decisions, lead marketing projects, oversee customer orders, and exceed deliverable deadlines.•Create strategic marketing programs to increase competitiveness and promote growth for 30+ aesthetic manufacturing partner accounts.•Oversee website and coordinate with developers to manage sales of 11,867 products and resolve issues. •Create new process and customer management system to ensure cross-functional teams had access to social media content, brands, and deliverables were met.•Communicate cross-functionally as a liaison between the CEO and 50+ partner accounts including Associated Skin Care Professionals, CIDESCO USA, and The Esthetics Institute.•Execute and oversee brand presence, supporting marketing resources, demonstration, and promotion of 25+ conferences and virtual traded shows to maximize event sales.

•Trained 2,000 physicians, nurses, and medical staff on use of GeneO+ 3 in 1 facial medical device system including intense pulsed light, lasers, microdermabrasion, and topical applications.•Monitored and oversaw $100k+ budget in support of tradeshows, magazines, advertising, social media, marketing, point of sale, and website development.•Strategized with the Social Media Coordinator to improve social media presence across Facebook, Twitter, LinkedIn, Instagram, and YouTube. •Supervised customer service, sales, marketing, communication, and technical operations efforts to provide superior service while exceeding customer expectations and deliverables.Marketing & Sales Achievements:•Conceptualized a highly effective marketing campaign redefining client’s brand recognition in a niche market, which increased device sales by 25%.•Collaborated with 3 partners to drive and expand business development efforts including building and maintaining relationship and identifying opportunities, which grew sales by 69% in 2017.•Partnered with vendors and consultants to design and enhance marketing efforts with a focus on conserving resources, which increased sales from $60,000 to $400,000 in 2 years.•Designed and implemented departmental improvement initiatives including streamlining administrative processes and operations, which drastically increased efficiency and revenue.•Partnered with a consultant to develop and implement a quality control system to comply with FDA Regulation/Medical Device Good Manufacturing Practices, which led to exceeding FDA audit expectations.•Led 25+ regional seminars and aesthetic conferences including all aspects of brand presence, supporting marketing resources, demonstration, coordination, and event promotion.

Reconciled Parts & ServiceCompleted DepositSubmitted & Balanced Payroll DataManaged Employee Benefit Sign UpParticipated in Business Development Activities including Cold CallingManaged Internet InquiriesSet Up Appointments with Prospects for the Sales Department