Marketing And Communications Manager
Lenni, Pennsylvania, Us
•Trained 2,000 physicians, nurses, and medical staff on use of GeneO+ 3 in 1 facial medical device system including intense pulsed light, lasers, microdermabrasion, and topical applications.•Monitored and oversaw $100k+ budget in support of tradeshows, magazines, advertising, social media, marketing, point of sale, and website development.•Strategized with the Social Media Coordinator to improve social media presence across Facebook, Twitter, LinkedIn, Instagram, and YouTube. •Supervised customer service, sales, marketing, communication, and technical operations efforts to provide superior service while exceeding customer expectations and deliverables.Marketing & Sales Achievements:•Conceptualized a highly effective marketing campaign redefining client’s brand recognition in a niche market, which increased device sales by 25%.•Collaborated with 3 partners to drive and expand business development efforts including building and maintaining relationship and identifying opportunities, which grew sales by 69% in 2017.•Partnered with vendors and consultants to design and enhance marketing efforts with a focus on conserving resources, which increased sales from $60,000 to $400,000 in 2 years.•Designed and implemented departmental improvement initiatives including streamlining administrative processes and operations, which drastically increased efficiency and revenue.•Partnered with a consultant to develop and implement a quality control system to comply with FDA Regulation/Medical Device Good Manufacturing Practices, which led to exceeding FDA audit expectations.•Led 25+ regional seminars and aesthetic conferences including all aspects of brand presence, supporting marketing resources, demonstration, coordination, and event promotion.
