Kelly Conroy-Wilson Mba Email & Phone Number

Woodstock, Ga, Us

Holly Springs, Georgia, United States

In this role, I am working to rebrand a private k-12 school’s image and preserve revenues after a crisis management event. I conduct market research, identify competitive positioning, and develop a strategic plan that increases retention and maximizes growth opportunities.Skills: Marketing and Communications Strategy, Retention, Lead Generation, BrandingValue Added: ✔ Seamlessly performed audit of current marketing materials, identified missing messaging, aligned marketing with business KPIs and revamped student enrollment kits.✔ Identified 4 target audiences, conducted training, and presented new customized messaging to each audience. Implemented analytics, hootesuite, targeting, optimizing social media posts, steadily increase audience size, and increase engagement rate to 15%.✔ Developed and implementing a marketing strategy, retention strategy, merchandise, and strategic calendar to align with events, enrollment cycles, and seasonal cycles.✔ Recommended major revisions to improve website content, and integrated social media, ecommerce, and online high school sport broadcasting using responsive design available via desktop, tablet, and mobile.

Woodstock, Georgia, United States

Here, I developed and introduced Big Concept Cloud's branding and mission statement, focused on delivering business growth for this start-up SAP product that combined disaster recovery with SaaS and cloud computing. I designed and produced integrated marketing materials and developed communications strategies to generate leads and launch a new innovative product.Value Added: ✔ Drove B2B awareness on LinkedIn of SAP Insider article where principle was quoted, and published teasers and related posts on value of cloud computing. ✔ Steered event strategy, marketing materials, and merchandising for SAP's TechEd 2019 in Las Vegas (6k+ participants)✔ Drafted SAP Teched speaker presentation with visuals, charts, integrate key messages and branding.✔ Customized marketing strategies for B2C to B2B, digital advertising, SEO, SEM, and website optimization.

Greater Atlanta Area

While the I was a Marketing & Advertising Consultant, I drove Coles College of Business branding in alignment with KSU’s significant growth from small community college to 2nd largest university in Georgia. I partnered with the Dean to dually enhance KSU and establish Coles College within business marketplace and managed advertising budget, agency relationships, and vendor negotiations. Value Added: ✔ Championed redesign of Coles College of Business website using wireframe, reduced content 55%, and optimized it for SEO and user experience. ✔ Wrote and placed digital advertising (SEM) on Bing, Google, and LinkedIn, and managed advertising agencies in optimizing Facebook and Twitter campaigns. ✔ Increased awareness and enrollment by 10% for KSU and Georgia WebMBA through digital advertising. ✔ Contracted with Atlanta Business Chronicle and Tegna Broadcasting to develop and sponsor Atlanta Biz, ½-hour weekly television program highlighting successful and innovative businesses in Metro Atlanta, and directed meet-and-greet events. ✔ Implemented digital advertising lead generation tracking, and tested and monitored results via Google Analytics for SEO, A/B testing, and mini sites. Based upon degree and message, CTR ranged from 3% to 8%.

Atlanta, Georgia, United States

In this role, I introduced and directed launch of "Thrive" branding campaign in Georgia, which focused on changing marketplace perception of Kaiser Permanente to more positive proactive healthcare approach. I managed $6M advertising budget and multiple advertising agencies and vendor relationships and identified trends and rolled out “Thrive” campaign's multi- and omni-channel communications based on KPIs in consumers, employers, brokers, and the marketplace. Value Added: ✔ Increased overall awareness by 90% and non-member awareness by 15%, and improved likelihood to purchase by 82%.✔ Identified what “thrive” meant to different audience and developed customized branding messages, images, and communications for multiple specific audiences. ✔ Launched and orchestrated Kaiser Permanente Corporate Run/Walk with 10K+ participants, which brought "Thrive" campaign to life for consumers and enhanced healthy outcomes in corporations.

Hartford, Connecticut, United States

Managed $20 million corporate brand, coordinated business line (Retirement, Group Ins., and Healthcare), HR recruitment, and community service advertising that improved CIGNA’s share of voice in the marketplace.Value Added: ✔ Established and maintained relationships with over 40 internal clients.Introduced and initiated CIGNA’s integrated business-to-business advertising and lead generation program.✔ Collaborated with management to incorporate brand messages, response time, and interaction strategies for call center employees.✔ Proposed environmental branding that was rolled out to 80 business facilities across the United States

Executive Master Of Business Administration, Business Administration And Management, General

Bachelor Of Science - Bs, English & Art

Education record