Kelly Conroy-Wilson Mba

Kelly Conroy-Wilson Mba Email and Phone Number

Branding and Marketing Strategy Consultant @ Lyndon Academy
Woodstock, GA, US
Kelly Conroy-Wilson Mba's Location
Woodstock, Georgia, United States, United States
Kelly Conroy-Wilson Mba's Contact Details

Kelly Conroy-Wilson Mba work email

Kelly Conroy-Wilson Mba personal email

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About Kelly Conroy-Wilson Mba

I am an accomplished, forward thinking Marketing & Branding Leader with an extensive portfolio of success. I have been instrumental in driving brand launches & rebranding, leading generation marketing strategies, advertising & promotions, and consulting engagements. I am experienced in developing and executing effective marketing & branding strategies, gaining executive buy-in, optimizing campaign ROI, and creating messaging and go-to-market strategies to drive success for new products & service offerings. Throughout my career I have been instrumental in generating revenue, driving brand image turnarounds, and boosting market share. I take pride in being a big-picture thinker with creative solutions to problems and project management. My areas of expertise include: Integrated Marketing Management | Brand Messaging & Rebranding | Strategic Planning & Execution | Go-To Market Strategies | Digital Marketing | Social Media Marketing | Website Revamps | Campaign Analytics | Advertising Campaigns | Lead Generation | Customer Journey Mapping | Brand Awareness | Media Planning | ROI Optimization | Agency Management | Budgeting | KPI Metrics Analysis | Presentations | Project Management | Stakeholder Relations | Leadership Buy-In | Team Leadership | Relationship Building | Matrix Management | Project Management | SEO & SEM

Kelly Conroy-Wilson Mba's Current Company Details
Lyndon Academy

Lyndon Academy

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Branding and Marketing Strategy Consultant
Woodstock, GA, US
Website:
lyndonacademy.org
Employees:
12
Kelly Conroy-Wilson Mba Work Experience Details
  • Lyndon Academy
    Branding And Marketing Strategy Consultant
    Lyndon Academy
    Woodstock, Ga, Us
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  • Lyndon Academy
    Branding & Marketing Strategy Consultant
    Lyndon Academy 2022 - Present
    Holly Springs, Georgia, United States
    In this role, I am working to rebrand a private k-12 school’s image and preserve revenues after a crisis management event. I conduct market research, identify competitive positioning, and develop a strategic plan that increases retention and maximizes growth opportunities.Skills: Marketing and Communications Strategy, Retention, Lead Generation, BrandingValue Added: ✔ Seamlessly performed audit of current marketing materials, identified missing messaging, aligned marketing with business KPIs and revamped student enrollment kits.✔ Identified 4 target audiences, conducted training, and presented new customized messaging to each audience. Implemented analytics, hootesuite, targeting, optimizing social media posts, steadily increase audience size, and increase engagement rate to 15%.✔ Developed and implementing a marketing strategy, retention strategy, merchandise, and strategic calendar to align with events, enrollment cycles, and seasonal cycles.✔ Recommended major revisions to improve website content, and integrated social media, ecommerce, and online high school sport broadcasting using responsive design available via desktop, tablet, and mobile.
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  • Big Concept Cloud, Inc.
    Director Of Marketing And Operations/Consultant
    Big Concept Cloud, Inc. 2019 - 2021
    Woodstock, Georgia, United States
    Here, I developed and introduced Big Concept Cloud's branding and mission statement, focused on delivering business growth for this start-up SAP product that combined disaster recovery with SaaS and cloud computing. I designed and produced integrated marketing materials and developed communications strategies to generate leads and launch a new innovative product.Value Added: ✔ Drove B2B awareness on LinkedIn of SAP Insider article where principle was quoted, and published teasers and related posts on value of cloud computing. ✔ Steered event strategy, marketing materials, and merchandising for SAP's TechEd 2019 in Las Vegas (6k+ participants)✔ Drafted SAP Teched speaker presentation with visuals, charts, integrate key messages and branding.✔ Customized marketing strategies for B2C to B2B, digital advertising, SEO, SEM, and website optimization.
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  • Kennesaw State University | Coles College Of Business
    Marketing And Advertising Consultant
    Kennesaw State University | Coles College Of Business 2008 - 2018
    Greater Atlanta Area
    While the I was a Marketing & Advertising Consultant, I drove Coles College of Business branding in alignment with KSU’s significant growth from small community college to 2nd largest university in Georgia. I partnered with the Dean to dually enhance KSU and establish Coles College within business marketplace and managed advertising budget, agency relationships, and vendor negotiations. Value Added: ✔ Championed redesign of Coles College of Business website using wireframe, reduced content 55%, and optimized it for SEO and user experience. ✔ Wrote and placed digital advertising (SEM) on Bing, Google, and LinkedIn, and managed advertising agencies in optimizing Facebook and Twitter campaigns. ✔ Increased awareness and enrollment by 10% for KSU and Georgia WebMBA through digital advertising. ✔ Contracted with Atlanta Business Chronicle and Tegna Broadcasting to develop and sponsor Atlanta Biz, ½-hour weekly television program highlighting successful and innovative businesses in Metro Atlanta, and directed meet-and-greet events. ✔ Implemented digital advertising lead generation tracking, and tested and monitored results via Google Analytics for SEO, A/B testing, and mini sites. Based upon degree and message, CTR ranged from 3% to 8%.
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  • Kaiser Permanente
    Manager Of Advertising & Promotions
    Kaiser Permanente May 2001 - Sep 2006
    Atlanta, Georgia, United States
    In this role, I introduced and directed launch of "Thrive" branding campaign in Georgia, which focused on changing marketplace perception of Kaiser Permanente to more positive proactive healthcare approach. I managed $6M advertising budget and multiple advertising agencies and vendor relationships and identified trends and rolled out “Thrive” campaign's multi- and omni-channel communications based on KPIs in consumers, employers, brokers, and the marketplace. Value Added: ✔ Increased overall awareness by 90% and non-member awareness by 15%, and improved likelihood to purchase by 82%.✔ Identified what “thrive” meant to different audience and developed customized branding messages, images, and communications for multiple specific audiences. ✔ Launched and orchestrated Kaiser Permanente Corporate Run/Walk with 10K+ participants, which brought "Thrive" campaign to life for consumers and enhanced healthy outcomes in corporations.
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  • Cigna
    Advertising Manager
    Cigna 1996 - 2001
    Hartford, Connecticut, United States
    Managed $20 million corporate brand, coordinated business line (Retirement, Group Ins., and Healthcare), HR recruitment, and community service advertising that improved CIGNA’s share of voice in the marketplace.Value Added: ✔ Established and maintained relationships with over 40 internal clients.Introduced and initiated CIGNA’s integrated business-to-business advertising and lead generation program.✔ Collaborated with management to incorporate brand messages, response time, and interaction strategies for call center employees.✔ Proposed environmental branding that was rolled out to 80 business facilities across the United States
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Kelly Conroy-Wilson Mba Skills

Integrated Marketing Advertising Management Strategy Event Management Strategic Planning Leadership Marketing Strategy Budgets Program Management Social Media Recruiting Marketing Communications B2b Marketing Team Building Account Management Direct Marketing Lead Generation Promotions Healthcare Direct Mail Product Development Customer Service Budgeting Online Advertising Interactive Media Planning Sponsorship Program Development

Kelly Conroy-Wilson Mba Education Details

Frequently Asked Questions about Kelly Conroy-Wilson Mba

What company does Kelly Conroy-Wilson Mba work for?

Kelly Conroy-Wilson Mba works for Lyndon Academy

What is Kelly Conroy-Wilson Mba's role at the current company?

Kelly Conroy-Wilson Mba's current role is Branding and Marketing Strategy Consultant.

What is Kelly Conroy-Wilson Mba's email address?

Kelly Conroy-Wilson Mba's email address is kc****@****saw.edu

What schools did Kelly Conroy-Wilson Mba attend?

Kelly Conroy-Wilson Mba attended Kennesaw State University - Michael J. Coles College Of Business, Umass Boston, Umass Boston.

What skills is Kelly Conroy-Wilson Mba known for?

Kelly Conroy-Wilson Mba has skills like Integrated Marketing, Advertising, Management, Strategy, Event Management, Strategic Planning, Leadership, Marketing Strategy, Budgets, Program Management, Social Media, Recruiting.

Who are Kelly Conroy-Wilson Mba's colleagues?

Kelly Conroy-Wilson Mba's colleagues are Amber Cosey, Janise Placanica, Denise Stanford, Kevin Rein.

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