Kelly (Blacknall) Contello Email & Phone Number

Sales Manager for the state of Texas, covering all Corporate Retail Chain Accounts (National and Regional Accounts included)

*Gain New Accounts (Luxury Hotels and Restaurants)*Manage National/Regional Accounts (Darden, Texas de Brazil, Sushi Zushi, etc.)*Work with Wine Distributors to grow sales

Gained new C-store Chain Accounts for Filterfresh.

•Managed Growth of approx. $40 million in annual sales and 5 states•Lead Team of 8 Foodservice Brokerage Companies and 1 C-Store Broker to exceed plan•Developed /Negotiated Marketing Program Contracts: SYSCO, USFS, PFG, BEK, Labatt, etc.•Managed all Regional C-Store Accounts and a C-store broker•Managed Foodservice, DSD & Distributor Account Profitability•Managed P&L statements, Set bid pricing, based on profitability & competitive information•Consulted with the Big 3 National Accounts: Aramark, Sodexho and Compass to grow sales•Grew Sales of Private Label Products & Otis Branded Products•Created Custom Marketing Presentations/Promotions•“Road to Ireland” Sales Contest Winner FY2008•Consistently Ranked TOP 1 or 2 in sales

•Sold multiple #1 Brands to School Foodservice Directors•Managed Growth of over $4 million in annual PepsiCo Sales •Worked with Foodservice Distributor Bid Departments•Lead team of “Operator Territory Managers” in annual Back-to-School Fall & Spring Blitz•Consulted with District Managers for Sodexho, Aramark and Compass•Set bid pricing, based on profitability and competitive information•“Pump Up the Volume” Sales Award Winner for Q1 & Q3 of 2004•“Sovereign of the Street” Sales Award Winner for Q1 & Q3 of 2005•“Sovereign of the Street” Full Year Sales Award Winner 2005•“PepsiCo Ring of Honor” Worldwide Sales Award Winner 2006, less than 1/4% of PepsiCo sales people worldwide win

•Sold four #1 Brands: Frito-Lay, Tropicana, Quaker, and Gatorade•Managed Growth in the following segments: Lodging, Business & Industry, Golf & Recreation, Healthcare, College & University, and K-12 School Districts•Consulted with the Big 3 National Accounts: Sodexho, Aramark and Compass•Sold to Foodservice Directors and Food & Beverage Managers

Managed over $3 million in annual sales of C-store, Mass-Merch and Grocery Accounts•Lead a team of ten DSD Route Sales Representatives (RSR) to exceed sales plan each week•Created Marketing “Point Of Sale” for displays•Planed promotion schedules•Projected sales based on future promotion calendars, holidays, and events•Ensured execution of promotions as well as weekly full revenue pushes•Forecasted additional product to allow for full execution of initiatives•Managed waste (i.e., stales and manufacturing defects) through a rolling process•Managed a schedule of vacations, extra sales people, & down routes•Minimized over/ short balances of the RSR’s inventory •Negotiated customer concerns•Hired new employees

Bba, Marketing

Education record

Activities and Societies: I was an exchange student for 1 year in Arhus, Denmark. I studied at this school.

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