Kelly Costello Email and Phone Number

Teaching group vinyasa flow yoga classes to guests at Keiki Beach Bungalows

Teaching group vinyasa flow, power, and restorative yoga classes at Waialua Community Association

• Designed, developed, and distributed content marketing deliverables through appropriate channels (social media, website, and email) • Increased social media engagement, impressions, and overall conversion rates by 40% by improving existing strategy to stay abreast of emerging trends, platform updates, and consumer needs; increased social following from 15k to 25k in less than six months• Created email and social media campaigns to increase overall sales, CTR rate, and open rate• Provided general administrative support (office management, inventory, store orders, distribution, shipping, monthly reports) and supported paid advertising operations

• Brainstorm social media campaigns• Create social media content calendar & strategy which resulted in an increase in 4,000 new followers• Update posts to include relevant keywords and hashtags• Engage community across social media platforms• Manage online reputation of Yoga Ed. and respond strategically to feedback and comments• Support paid advertising operations on social media channels, including setup of campaigns,ads, ad sets, and audiences• Research industry innovations and tools• Keep abreast of emerging trends and platform updates• Use analytics tools to gauge the success of campaigns and report on findings• Deeply listen and respond to influencers and engaged audience members• Network with like-minded organizations and influencers to encourage collaboration• Represent customer needs and advocate for the development of effective communication• Work closely with staff to ensure messaging is consistent with the overall brand• Be an integral member of our agile, innovative business team• Help to bring health and wellness to school communities worldwide• Support office management and inventory• Support store orders, distribution, and shipping• Organize and maintain the office filing system• Provide general administrative support

• Co-founded a startup venture / digital mental health platform that provides customers with accessible and affordable care.• Executed our business plan and developed partnerships with three non-profit organizations.• Drove day-to-day operations, acquired new customers, and managed business development efforts• Design, launch, and optimize digital marketing campaigns to support the growth of CareBridge.• Monitor competitor social media activity, websites, and newsletters.• Create digital content both for the company website and social media platforms to increase engagement resulting in 100 new followers just in one week.

• Created a list of 100+ social media influencers. This list included a broad list of influencers who range from being micro-influencers to large social followings. These influencers also had to represent the company and its values. • Developed social media calendar for one year (i.e., date, time, text copy, photo content, relevant hashtags, holidays or specific events, giveaways). • Created Q4 plans.• Brainstormed and offered feedback on new products. • Ran one influencer campaign.• Brainstormed content ideas (post topics, photo topics, recipes).• Created best practices for posting (times, days of the week, hashtags, etc).• Developed tag lines for digital ads.

• Helped oversee daily operations of purchasing and assisting in selecting new merchandise and negotiating prices during buying trips in Thailand, India, Nepal, and Indonesia twice a year.• Working as a sales associate has gained me proficiency in customer service, time management, multi-tasking, accommodation, and adaptability.• Working as a buyer has gained me interpersonal and communication skills in diverse settings.

• Presenting Cutco products for sale direct to the consumer, through preset appointments.• Filling and submitting customer orders.• Identifying potential customers through personal referral and lead generation.• Scheduling appointments.• Reviewing personal performance with the local office manager at weekly meetings.• Attending advanced training workshops and conferences on personal sales techniques, consumer behavior, time management, and effective communication.

• Took portrait and landscape photos with a Canon EOS Rebel T7i • Worked as a commission sales associate and interacted with big groups of people, which has strengthened my multitasking skills. • Worked in a diverse environment with people from around the world

• Welcomed customers’ in a friendly manner and showed them to their tables.• Took customers’ orders and recommended options.• Ensured that customers were satisfied from the moment they walk in to the moment they walk out the door.

• Responsible for maintaining the pristine quality of studios and making sure everything in the studio is clean, neat, and organized. • Completed tasks with peers and learned responsibilities such as efficiency, cleanliness, prioritizing, planning, organization, and collaborating/working with others.

• Maintained knowledge of current sales and promotions and policies regarding returns, exchanges, and security practices.• Recommended, selected, and helped locate or obtain merchandise based on current customer needs and desires. • Interact with customers in a friendly, professional manner.• Handled money transactions