Kelly Von Pond Email & Phone Number

Woodbury, New York, Us

Gastonia, Nc, Us

With over 20 years experience in B2B Sales, I have demonstrated robust leadership abilities with an innovative, entrepreneurial attitude focused on success, share of wallet, and market share growth. With proven cross-functional team leadership, I employ advanced analytical abilities forecasting, tracking and managing sales growth and KPIs for one of the largest manufacturers of custom window treatments products. I am responsible for strategic P&L sales management of multi-brand / multi-channel market distribution for commercial and residential end user markets. Growth of customers in top revenue tier exceeded +70%, and +65% in the following two tiers over a 5-year period. As an energized and enthusiastic leader who develops and implements diverse selling practices and strategies, I directly manage a team of 14 national account managers and inside sales managers, and indirectly manage Customer Service department of 15 CRMs responsible for sales operations and management of 15,000+ active customers and 2,500 Key Accounts. With confidence, passion and determination to introduce nimble thinking in dynamic environment complicated by supply chain complexities due to Covid, revenue growth in targeted Key Accounts has exceeded Budget with sustained annual growth.Additional responsibilities include: management and development of pricing structure for over 10K SKUs of simple and diverse product builds with margin responsibility for all competitive and market conscious pricing while remaining mindful of rising materials costs, freight and, tariffs; competitive market analysis; new business development in emerging markets; management of display and sales collateral distribution; market driven product development direction; strategic partnership management; development of solution selling based sales presentations across diverse markets; introduction of sales driven reporting and implementation of new CRM (salesforce.com) for better customer management and engagement.

Managed business development and executed strategic growth initiatives for national wholesale distributors and international specialty retailers: - converted new business opportunities and existing customer relationships, growth in largest account exceeded 50%, overall sustained growth +25% over 5 year period - introduced and executed growth opportunities specific to diverse downstream markets - managed relationships with international retail chains, internet based and catalog retailers - developed business in national and international markets by managing channel strategy, distribution and C-Level relationships - initiated, developed and executed 32 private label programs Managed Sales Department and National Account Managers: - lead sales team by developing and implementing performance metrics - created training materials and collateral for sales team - hosted webinars and training videos for web broadcast and social media networks - appeared as a featured speaker at Market Week events for to-the-trade showroomsManaged brand strategy and creative direction for 4 premium drapery hardware brands: - managed Creative Director, Downstream Marketing Manager and Display Department Coordinator - generated outlines and direction for sales collateral creation and distribution - merchandised product assortment by developing collections and product displays - defined optimal suggested retail price considering margin requirements and material costs - defined and managed timeline for rapid speed-to-marketManaged Digital Strategy: - initiated, developed, managed and executed digital media strategy - managed relationship with web developers: budgeting, wireframes and design outlines - developed proprietary online quote tool to assist designers in quoting projects - created messaging and content for website consistent with brand identity

Farmers Branch, Texas, Us

Director of Merchandising - Private Label Menswear: - developed innovative, competitively priced product for "big box" retailer (Wal-Mart & Sam's Club) - created and presented line direction to buyers - executed 6 Private Label programs from inception to delivery - managed line development process with sourcing and design teams - coordinated branding efforts including logo design, tag design, and in-store marketing - managed outsourced marketing teams to develop compelling brand messaging presentations

Greensboro, Us

- identified and developed downstream retail programs for synthetic yarn manufacturer by pull-through sales initiatives with "big box" retailers- Cold-called and landed 1M opening order program; first of several private label programs initiated under tenure: created and managed innovative apparel solutions for Wal-Mart & Sam's Club- grew business from $0 to $4M in one calendar year - developed Athletic Works performance apparel private label athletic wear (in stores for over 5 years) - generated partnership with international manufacturing facility - developed and managed supply chain from "fiber to fashion" - reverse engineered garments to generate cost savings with material substitutions following increase in cost of raw materials - initiated development of recycled yarn for use in apparel in Wal-Mart stores

- created and presented trend direction briefs and story boards- assisted in bi-annual fabric line creation and color selection- managed relationship with overseas agent for importing velvet- merchandised final line assortment for sales team presentations- developed market presentations and trained sales teams- developed line branding and marketing materials- created ads for market publications

Bachelor Of Science (B.S.) & Bachelor Of Arts (B.A.), Bs: Apparel Management / Ba: Multidisciplinary Studies - Spanish Language

Education record