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Results-oriented digital marketing strategist with years of progressive accomplishments in digital marketing, story telling and customer and employee experience. Creative marketing and customer success visionary and resourceful in pursuing unique methods to attain goals and objectives.
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Director Of Employee ExperienceCiscoSan Marcos, Ca, Us -
Advisory BoardSkyminyr Aug 2021 - PresentSan Diego, Ca, UsSkyminyr is the first AI powered platform designed to deliver the power of human capital intelligence. Skyminyr combines behavioral analytics, sector mapping, and relationship intelligence to equip companies to successfully navigate talent shortages and optimize their workforce. -
Director Of Employee ExperienceCisco Feb 2021 - PresentSan Jose, Ca, Us
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Director, Digital Strategy & Thought LeadershipCisco Aug 2015 - Feb 2021San Jose, Ca, UsDedicated to helping Cisco design and deliver digital customer interactions and connected GTM digital platforms grounded in data science and machine learning to drive growth and transform the experience of customers, partner ecosystem, and customer-facing Cisco teams across the lifecycle.
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Vice President, MarketingMaintenancenet Nov 2004 - Aug 2016UsDefined and implemented the formal go-to-market plan for MaintenanceNet, digital marketing campaigns, lead product marketing, web site design, SEO, social networking, lead generation, public relations, trade shows and other programs. Also serves as a resource for customers’ channel-facing marketing campaigns. Acquired by Cisco Systems in August 2016. -
Senior Marketing ManagerKintera 2004 - 2004UsDesigned, developed and executed email campaigns including: marketing & product announcements up-sell & lead generation campaigns, eNewsletters.Provided the copyrighting all marketing collateral and client-facing sales materials and managed all aspects of the Kintera website, including: SEO, Pay Per Click campaigns, Analytics Assisted in producing and monitoring annual marketing plan, schedule, and budget. -
Marketing ManagerTriniti 2002 - 2004Davie, Florida, UsDeveloped a monthly newsletter, Brand Style Guidelines Website, Intranet, and Masters Sales Presentation to provide a centralized resource for the distributed consulting base to access common and brand-appropriate information. Lead the design and ongoing development of the corporate website to include updates, enhancements and design elements. Managed and staffed trade shows and events while arranging all logistics, shipping, signage, participation fees and follow-up. Organized Triniti sales conference including logistics support, presentation development and delivery. Lead the design group in the production of Triniti collateral including folders, CD designs, whitepaper/datasheet designs. Managed the PR team to execute highly efficient minimalist PR. (Speaking Opportunities, Contributed Articles, Press Releases) -
Account ManagerMarketspring Mar 2001 - Sep 2002Responsible for direct management of client accounts, project management, business development, strategic planning, and technical writing. Crafted value proposition to determine the primary target market for client’s new product(s), user profiles and demographics, product positioning and messaging, and market segmentation vs. the competition. Developed complete marketing launch schedule, marketing mix tactics, and budget as part of client marketing plan. Planned and conducted market research including focus groups, Internet and telephone surveys, and sales channel interviews. Lead a product beta test. Validated product messaging and positioning. Created, defined and executed national channel marketing strategy for key clients. Directed all creative, research, strategic and public relations projects. Supervised all projects and kept project goals clear and on track for timely completion and delivery. (Portfolio available upon request) Developed marketing communications and advertising plans as well as budgets for clients.
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Marketing SpecialistReflex Communications 1999 - 2001Us
Kelly Crothers Skills
Kelly Crothers Education Details
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San Diego State UniversityMarketing -
California State University, FresnoMarketing
Frequently Asked Questions about Kelly Crothers
What company does Kelly Crothers work for?
Kelly Crothers works for Cisco
What is Kelly Crothers's role at the current company?
Kelly Crothers's current role is Director of Employee Experience.
What is Kelly Crothers's email address?
Kelly Crothers's email address is kc****@****sco.com
What is Kelly Crothers's direct phone number?
Kelly Crothers's direct phone number is +176093*****
What schools did Kelly Crothers attend?
Kelly Crothers attended San Diego State University, California State University, Fresno.
What skills is Kelly Crothers known for?
Kelly Crothers has skills like Email Marketing, Strategy, Seo, Business Development, Market Research, Product Marketing, Strategic Partnerships, Marketing, Marketing Communications, Leadership, Marketing Strategy, Saas.
Who are Kelly Crothers's colleagues?
Kelly Crothers's colleagues are Moises G., Janet Feng, Pankaj Chaurasia, Ashlee Panburana, Anand Nadarajan, Kevin Wasniewski, Keegan Uchacz.
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