As a Lead Demand Gen Specialist at Bio-Rad Laboratories, I apply my 10+ years of experience in digital marketing and project management to create and execute effective B2B and B2C marketing campaigns for the biotech industry. I am a Marketo Certified Expert and a proficient user of Salesforce, InsideSales.com, and Adobe Creative Suite.My core competencies include marketing communications, social media marketing, content creation, lead generation, ROI analysis, program implementation, and CRM training and management. I have a proven track record of bridging the connection between executives, IT, sales, marketing, and SaaS providers, and delivering results that align with the company's goals and vision. I am passionate about leveraging my communication and design skills to promote innovative products and solutions that improve lives.