• Guide and manage the organic social and digital marketing teams, fostering inspiration, delivering necessary tools and training, clearing hurdles, and contributing to their overall success• Lead a team of digital marketers to execute social media campaigns, monitor performance, and optimize campaigns based on data-driven insights• Develop and implement digital marketing strategies to drive user acquisition, lead generation and retention across all paid media channels• Oversee the development and execution of paid media campaigns for social media clients• Head innovative influencer marketing and social media endeavors for clients, guaranteeing the team integrates creativity and innovation into digital strategies and executes them effectively• Develop and execute organic social media strategies that engage and retain users, drive brand awareness and increase social media presence• Participate in cross-departmental planning sessions to ensure multi-service strategies are cohesive and integrated and align with overarching client strategy and approach• Champion client interests with a focus on tracking and delivering quantifiable social results and analytics, leveraging market knowledge, and providing valuable audience insights• Implement effective workflows to maximize agency productivity and elevate performance levels• Facilitate new business development and secure incremental work through strategic selling approaches and impactful presentations to potential and current clients

Providing results-centric public relations, digital marketing strategy and implementation, specializing in hospitality, spa, wellness, lifestyle and event brand marketing.• Relationship building and networking with colleagues, clients and partner contacts• Build and implement strategic marketing plans • Direct social media team and overall strategy• Manage and optimize paid and organic social media activities • Develop, promote and manage client events • Work as part of an account team to develop client proposals and implement plans• Prepare regular client reports and attend client meetings• Event management, including openings and promotional events• Direct studio and location photography

• Developed and implemented brand messaging for digital and traditional marketing campaigns.• Spearheaded promotions that increased overall restaurant traffic by 10-15%.• Directed projects for the marketing coordinator, multiple agency partners, and internal design team.• Facilitated the launch of a new brand and the opening of over 20 new locations.• Managed $3.5M annual media budget.• Managed strategy and composed email content for a 700,000+ member program.• Lead direction for newsletters and articles published on brand blogs.• Managed public relations activities nationally and in local markets.• Developed departmental onboarding process and training materials.

• Developed and implemented departmental systems and procedures from the ground up.• Managed rebranding process for two multi-unit restaurant brands.• Managed up to $100K budget and timeline for new store openings.• Established annual multimedia promotion calendars per brand.• Vetted and launched a cross-departmental project management platform.• Managed, trafficked, and proofed all graphic design projects.• Directed and styled architecture and food and beverage photoshoots.• Implemented CRM platform and increased email membership by 25% annually.• Championed departmental reporting and analytics.• Achieved print production and delivery cost savings of 20%.

• Organized and implemented local store marketing plans, location specific emails, and executed in-store and offsite events with local partners • Managed daily operations including P&L and sales report analysis, employee scheduling, training program and guest relations