PayIt enables state and local government agencies to deliver a great resident payments experience that accelerates the shift to digital. Agencies choose PayIt to better achieve their mission through improved operational efficiency, customer support, and resident satisfaction. Our solutions span property tax, courts, utilities, DMV, outdoors, and more. PayIt provides a single resident profile across agencies and jurisdictions, integrates into back-office and adjacent systems, and our team helps clients drive adoption of digital channels. Serving more than 100 million residents in North America, we have received awards from Fast Company and StateScoop, and have been listed in the GovTech 100 for 8 years and counting.PayIt: Smarter for government. Easier for everyone.

Marketing consultant to B2B tech companies. Services include product positioning and messaging, persona development, win-loss analysis, growth strategy, and reputation development. I also advise on go-to-market strategy, marketing organizational design, and serve as a coach for emerging marketing leaders.

Head of global marketing at Invicti Security. Led the transformation of marketing strategy and execution to influence the entirety of the buyer journey as the company grew 50% YOY.• Restructured the marketing organization to support a full-stack marketing strategy, hiring for key gaps and improving collaboration and execution among 30 FTE spanning 6 countries• Supported transaction preparation and diligence ahead of change-of-control transaction in November 2021Invicti Security is transforming the way web applications are secured. An AppSec leader for more than 15 years, Invicti enables organizations in every industry to continuously scan and secure all of their web applications and APIs at the speed of innovation. Invicti provides a comprehensive view of an organization’s entire web application portfolio, and powerful automation and integrations enable customers to achieve broad coverage of even thousands of applications. Invicti is headquartered in Austin, Texas, and serves more than 3,500 organizations of all sizes all over the world.

Head of global marketing, covering growth and product marketing, brand and creative, public and analyst relations, communications, partnerships and strategic alliances.With more than 30 million users, Anaconda is the world’s most popular data science platform and the foundation of modern machine learning. We pioneered the use of Python for data science, champion its vibrant community, and continue to steward open-source projects that make tomorrow’s innovations possible. Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open-source for competitive advantage, groundbreaking research, and a better world.

Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com

Led integrated and demand marketing, collaborating closely with our EMEA marketing organization to drive alignment and increase leverage of marketing investments. The team's scope includes thought leadership and reputation programs, revenue marketing and lead nurture, events, client engagement and upsell programs, account-based marketing, and paid media.

In this role I built a new Client Marketing function for Bazaarvoice, establishing the team charter and KPIs, developing programs to build client engagement, and unlocking 33% of total upsell pipeline. The team's scope included hosted events, user groups, client advocacy and case studies, nurture and upsell programs, and our Client Advisory Board.

As the marketing leader for Wi-Fi Alliance (the worldwide industry trade association and certification body for Wi-Fi), I established, grew, and led a high-performing team encompassing product marketing, brand, communications, and program management during a time of double-digit revenue and customer growth. I stewarded numerous technology trademarks, including the consumer-facing Wi-Fi CERTIFIED seal of approval adopted by hundreds of consumer technology companies. I led the organization's formal entry into China, establishing regional team, driving consumer awareness and industry adoption, and growing China-sourced membership revenue 7X over six years.My team led worldwide go-to-market for numerous new Wi-Fi technology certification programs including Wi-Fi Aware™, Wi-Fi Direct™, and Passpoint™, driving market focus in a technology-centric organization. We established voice of the customer programs from operator, automotive, smart energy, and healthcare verticals. In parallel, I drove significant growth in consumer awareness and preference for Wi-Fi technology through public relations and digital marketing.

In this role I led global go-to-market for new Wi-Fi technology protocols and certification programs, including competitive analysis, positioning, messaging, brand development, content strategy, and launch activities. I designed and executed our customer engagement analysis and NPS program. I also conducted market and pricing analysis to expand the association's membership structure at the low end of the market while preserving growth in the core offer.

In this role I developed, launched, and analyzed a variety of customer care enhancements, including Best Customer recognition, product specialists, and corporate and bulk sales. I defined business requirements for our proprietary CRM and customer care tool and developed an outbound customer recovery program. I also brought voice of the customer perspective into marketing, merchandising, website, and operational programs.