Kelly Davis Mckelvey Email & Phone Number

Hamilton, New Jersey

* Develop and implement all marketing and communication strategies for the association including membership marketing plans, trade education programs and annual trade show*Responsible for marketing plan for annual trade show which brings together 12,000 pool and spa industry executives together each year*Led rebranding efforts for 35 year-old trade show including a strategic review of Show and its position in the marketplace, development of comprehensive brand strategy and eventual roll out of new brand identity*Serve as the key point of content for industry professionals and code officials regarding past and current pool and spa regulations, laws and codes through the northeast region

•Served as marketing manager for several international trade association clients, managing marketing communications (membership, events, sponsorship and industry awareness programs) and branding efforts, including two complete rebranding campaigns.•Marketing support to CMA's diverse association management clients •Including brand strategy, event promotions and member communications

•Acted as the liaison between clients and creative team to ensure the clients’ needs and goals were met.•Developed and executed comprehensive marketing plans for companies in diverse industries including health care, electrical, transportation and professional services.•Integrated digital marketing components with traditional marketing strategies.