Kelly Decker Email & Phone Number

Basking Ridge, Nj, Us

-Develop and implement omnichannel marketing plans for assigned practices to support new patient growth with targeted strategies utilizing digital and traditional communications.-Responsible for all written communication and editing - brochure content, blog posts, emails, social media, etc.-Cultivate relationships with internal clients (physicians, APPs, patients, field sales) and external vendors (lenders, PR firm, media), which have resulted in MDs being featured on broadcast television, in print articles, and in interviews. -Reputation management -Manage multi-million dollar budget for 6 markets. -Generate creative content for social media, print ads and other collateral. Oversee video production and photoshoots.-Track, analyze, and report measured KPIs to assess campaign effectiveness, continuously optimizing based on learnings and best practices. Suggest data-driven solutions to align with business goals.-Create and provide reporting to internal stakeholders detailing progress on marketing performance objectives. -Work with cross-function teams on special projects (launching new lending partners, fertility benefit providers.)-Increased lead generation by over 10% and exceeded new patients seen goals in each of my 6 markets.

Paris, La Defense, Fr

The Comexposium Group is one of the leading event organizers worldwide, creating events that bring communities together to discover and explore businesses, passions and interests.-Created and executed marketing strategies including digital, print, paid social and television.-Generated content including all copy for press releases, videos, radio scripts, email blasts, etc.-Recruited speakers and planned content for the educational component of all events.-Led a team of 2 and outside resources including agency, registration providers, and web/app developers.-Monitored, analyzed and reported all post-campaign marketing metrics and ROI.

Parsippany, New Jersey, Us

Solix connects people to essential government and commercial services, through business process management and eligibility determination solutions that make these connections quickly, efficiently, and in compliance with standards.- Rebranded collateral material, including a complete copy rewrite to update the brand look and feel.- Managed go-to-market strategy to expand service offerings to new verticals.- Created and executed marketing, lead generation & social media strategies.- Monitored paid search campaigns, including keyword research and negative keyword campaigns.- Oversaw launch of a new website and internal intranet site, maintained and refreshed content.

Helping small to medium-sized businesses generate leads and meet their growth goals with creative marketing strategies, social media management and content development. Areas of Expertise: Copy Writing • Marketing Management • Strategy Development & Execution • Change Management • Branding/Rebranding • Google Analytics • Website Development • Process Improvement • Budget/P&L Management • Social Media Management • Negotiations • Trade Shows • Cost Management • Marketing Communications • Lead Generation • Database Segmentation & Targeting • A/B Testing • Analysis • Content Creation & Strategy

Franklin, Nj, Us

Worldwide Supply is a global provider of quality new and pre-owned networking equipment and service solutions.- Created and executed marketing & branding strategy for newly launched South American vision.- Led the creation of the South American division's logo, collateral, trade show presence and website.

Montvale, Nj, Us

-Director of Product Development - Hawaii, Canada and Car RentalDirected a team of 5 in daily activities and the negotiating of contracts procuring hotels, sightseeing, and other travel services for all of Flight Centre brand selling businesses worldwide.Analyzed customer booking trends, depth and breadth of product line and streamlined our offerings.Improved processes and collaborated extensively with cross-functional teams to advance efforts and deliver results. -Director of Marketing, Sales, Operations & Brand Management - GOGO's Worldwide TravelerCreated and pitched a business model for a "spin-off" brand offering emerging travel destinations. Designed brand and product positioning, go-to-market strategy, brand look feel and standards.Drove creation of all branding, including logo, collateral materials, social media, and website.Hired and trained a team that included a web developer, graphic artist, sales manager and marketing coordinators.-Director of Marketing & Brand Management - GOGO VacationsSpearheaded the launch of a dedicated marketing department.Contributing member of the senior leadership team (SWOT) along with the President, VPs and other Directors. Led a complete rebrand of the iconic, 50-year-old tour operator, including a modernized logo and color scheme.Analyzed customer behaviors and trends, using the data to manufacture unique selling propositions to set us apart.Built strong industry standing through the strategic development of relationships with media and trade magazines, leading to a role as the “go-to” source for many articles, industry panels and a feature cover story in Travel Agent Magazine.Recognized with the President’s Special Achievement Award in 2009 and Received Travel Weekly's Magellan Award for Outstanding Marketing & Branding Campaign.-Sales Administration Manager - GOGO Worldwide Vacations-Business Development Manager - GOGO Worldwide Vacations

Digital Marketing Mini-Mba

Certification, Marketing Strategy