Catapulting this amazing brand into the stratosphere with lots of focus and some serious hustle! - Transforming the marketing strategy from performance-based to full funnel- Building a killer marketing center of excellence that is data-driven, nimble and not afraid to take chances- Refining our digital experience and launching new loyalty and retention programs- Launching kencko's first brand campaign- Expansion into 16+ global markets- Moving beyond just D2C, and into wholesale/retail- Refining our marketing tech stack- Empowering our one-of-a-kind member experience team... and prob a few dozen other things.

Led the brand marketing team including Brand Development, Integrated Marketing, Social Media, Creator/Influencer Partnerships, PR, Experiential, and Creative/Production. I helped to transform the 360 planning and execution process in the company - transitioning them from short-term/reactive marketing to thoughtful, consumer-centric, strategic marketing. I helped nurture/grow/hire an impactful team. I led the introduction of new brand narratives, creative approaches and value proposition.

I created Volumetric Brands to provide forward thinking, digital-first marketing consulting to growth driven companies.Sample Experience:- Leading high-level campaigns, product development, product launches and strategic business positioning, and consulting clients within various industries. - Administered budgets of up to $100M and guided project and campaign teams consisting of up to 25 members. - Served as Chief Operating Officer (COO) and Chief Marketing Officer (CMO) raising performance of five major beauty brands by overhauling operations, revamping product strategy and marketing to contain costs and boost performance, slashing $5M in outlay and doubling sales within one single year.- Designated as Chief Digital Marketing Advisor, engaging with CEO and leadership to analyze and coordinate holistic social / mobile / media strategy for top global brands.- Reached Top 10 paid games and Top 25 Best New Games in iTunes App Store multiple times, commanding $5M budget to deploy go-to-market (GTM) strategy and custom monetization models.- Served as interim Marketing Vice President of global sporting good company- Led B2B and B2C accounts as Group Account Director at top global Advertising Agency.

Completely transformed the marketing organization from reactive and "what we've always done" to a best-in-class, digital-forward, strategic/analytical powerhouse. I helped create and build some of the most successful toy brands in the world, including the TOTY nominated Squishmallows line. I led Integrated Brand and Channel Marketing, Digital Marketing, Social/Influencer, PR, Creative/Production and Cause/Philanthropy and was promoted to SVP Marketing based on my team building, mentoring and business results.

Spatial Computing. The next computing platform. Everything reimagined.Leading marketing and audience intelligence strategy for first-in-market startup in the mixed reality / XR / spatial computing space. Constructed go-to-market (GTM) strategy for fresh, entirely new product and market, drawing on creativity, innovation and original thinking. Advancing business efficiency, responsiveness and flexibility, playing an integral role in the development of back-end data systems and intelligence tools, plus forward-facing marketing strategy.Building trusted and engaging relationships with developers, consumers and enterprise partners to bring Magic Leap to the world.

o Led a team of seasoned marketers to develop positioning, strategy and execution for the network. Recognized for building huge hit youth brands including Teen Titans Go and Adventure Time by executing explosive, eye-catching, award-winning campaigns on time and on budget.o Oversaw all Network Digital and Social media efforts. Developed and launched the global social and digital content strategy, growing to a universe of over 300M fans. Organic and Paid strategy experience in all social channels (Facebook , Twitter, Instagram, SnapChat, Vine, Tumblr and YouTube). o International Franchise development leader for the Ben 10 property, including marketing, product development, retail support, and long term strategy globally.o Led mobile marketing strategy and business development with a portfolio of over 40 mobile apps and games, with over 50M downloads to date – growing revenue by over 75% YOY. Spearheaded relationships with key Platforms, Developers and internal/external key stakeholders of the business.+++++++++++TV Everywhere, OTT, VOD, Mobile & Gaming, Strategy, Monetization, Partnership building, Life cycle Management , VR - Oculus Rift, Samsung, Google Cardboard game emergence/product positioning/marketingEntertainment/Kids Media Consumer Marketing LeadershipSocial Media and Digital Marketing SME

Led a team providing consulting services to both non-profit and for-profit organizations seeking partner acquisition, strategy development, program execution, training and other services for cause-related marketing initiatives.

Marketing CommunicationsNew MediaTechnologyAffiliate SupportDigital/Interactive MarketingBranding/Naming/Messaging Lead

Cause-MarketingBusiness DevelopmentStrategic PartnershipsNational SponsorshipsSports MarketingEvent Marketing

Olympic SponsorshipBrand ManagementField MarketingFranchise RelationsPartnershipsMarketing Research