• Created and currently manage the Pinterest and LinkedIn accounts to engage with key influencers in the interior design industry and increase Search Engine Optimization • Contribute to website content development by writing and editing information about the company’s history, custom flooring products and frequently asked questions• Design marketing materials to distribute to salespeople at retail flooring stores as sales support tools, allowing them to accurately communicate details regarding the custom flooring products to interior designers

• Created content to post on Palace Events’ social media platforms to showcase the variety of rental products and services• Developed advertising and marketing materials for Palace Events and Message Miracle (Palace Events’ photo booth rental service) to distribute to potential customers• Assisted in event coordinating by setting up and tearing down events, creating/updating itineraries, creating product invoices and prepping products for rental• Aided in web design by developing a new “Venues” tab on the website’s homepage that will feature the venues that Palace Events has built a partnership with

• Created content to post on United Way of McLean County’s social media platforms to encourage members of the community to volunteer, advocate and donate• Engaged in media relations with local organizations using social media and traditional media for cross-promotion• Assisted in the execution of United Way of McLean County’s annual campaign through event coordinating, content creation and direct mailing to build new relationships and grow volunteer base

• Helped give advice and recommend products to customers in order to promote sales and provide them with a personalized shopping experience• Promoted the benefits of being a Lord and Taylor Credit Card Holder to encourage repeat visits and establish relationships with customers• Developed product knowledge by learning the merchandise features, advantages and benefits, and communicated that knowledge to customers to increase sales